2. Highlight the characteristics and indicate the efficacy.
3, determine the consumer groups, for which consumer groups.
For example, the store is located at the entrance of the community, and the target consumer group is nearby residents. First of all, it must be economical, meticulous in service and reasonable in taste.
The shop is in the bustling business district, and most consumers eat during the shopping process, which is relatively simple and the sales of drinks are very low.
The shop is on the main road, with more vehicles and fewer pedestrians, indicating that your customer base is relatively high-end and should have grades. First, it tastes good and there are many repeat customers. The second is word of mouth.
Design the advertising language according to the size and grade of your store. Small shops should reflect economic benefits. Large shops should reflect the dining environment, service quality and food characteristics.