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Lao Fengxiang's Corporate Culture
After years of exploration, Lao Fengxiang gradually formed the following corporate culture:

Destiny: Inheriting and Innovating National Classics and International Fashion Jewelry Products and Culture

Wish the scene: "* * create classics, * * * enjoy quality"

Values: "Sincerity to Faith, Goodness to Beauty"

Honesty-loyal cause, loyal enterprise and loyal customer.

Faith-faith, confidence and credibility

Exquisite-exquisite industry, exquisite art and exquisite products.

Supreme goodness-good deeds, good learning and good people

Business philosophy: "* * * enter * * * win * * * enjoy"-create value for shareholders * * * for common development, expand the market with customers * * * win-win, share the achievements with employees * * * and repay the society.

Management philosophy: "Innovation Excellence, Synergy and High Efficiency" focuses on the overall development of the enterprise, starts with changing the concept, and actively promotes the construction of corporate culture with the theme of "enhancing confidence, rallying people's hearts, strengthening responsibilities and ensuring benefits";

Advocate learning enterprises and cultivate the same values.

Adhere to science and education to promote enterprises and take scientific and technological innovation as the leading factor.

Relying on scientific management to strengthen the standardized operation of enterprises

Building a harmonious enterprise and implementing the strategy of strengthening the enterprise with talents

Lao Fengxiang's cultural charm and cultural concept inspired employees' creative enthusiasm, and employees of the enterprise integrated their personal values into Lao Fengxiang's development grand plan; Through the implementation of people-oriented management, every employee can develop greater creative enthusiasm in the development of Lao Fengxiang, show their own values, and thus form a corporate culture with values as the core.