Free, affordable, convenient, friendly and popular.
Brand slogan: "It's easy for me".
Brand proposition: "Shenzhouxing, I think so".
"Shenzhouxing" business
Basic services: SMS, local call, domestic long distance, domestic roaming, calling number display;
Entertainment business: CRBT, MMS, Fetion, voice magazine, GPRS Internet access, wireless music club;
Information services: mobile phone newspaper, mobile phone securities, 12580 hotline, 139 e-mail, people living in the know;
Services: balance reminder, call reminder, mobile phone secretary, location service, mobile phone wallet, family number.