How to promote the brand VI image of beauty salons, how to improve the overall quality of beauticians, and how to make beauticians have a sense of belonging and run beauty salons as their own shops?
Let me briefly talk about my personal experience and views here: 1. Unified CIS (the most widely known meaning of CIS(CIS the field of brand management is the abbreviation of enterprise identification system, which includes four parts: mental identification, behavior identification, visual identification and auditory identification. Design: A beauty salon, regardless of its size and mode, should introduce the concept of CIS. In this way, there is a unified concept, a unified image, a unified shape and service. Through the unification and management of vision, behavior and culture, and the standardization of business processes, the overall image of beauty salons will be strengthened. The establishment of CIS plays a certain role in improving the image, popularity and recognition of beauty salons, expanding the publicity effect, improving the centripetal force and cohesion of beauty salons, attracting a large number of customers and improving the operation and internal management.
Second, strengthen the effective communication ability between beauticians and beauty customers: How to make customers willing to walk into a beauty salon may first consider your beauty salon storefront decoration, service facilities environment, beauty salon reputation and other conditions. Whether a customer can become a repeat customer of a beauty salon is closely related to the beauty teacher. The purpose of communicating with customers is to make customers spend money, but to make customers become repeat customers depends on the communication ability between beauticians and customers. If beauticians don't understand the language communication with high emotional intelligence, they can't communicate effectively with customers, can't objectively understand customers' thoughts and needs, and can't find out the reasons for customers' beauty care. These reasons are often customers' skin problems. If the beautician's language is appropriate, he can basically grasp the initiative of conversation and understand the inner thoughts of customers, thus guiding customers to spend.
Third, how to make the beautician's team spirit and sense of belonging: behind every excellent enterprise, there is a United and cooperative team. Beauty salons pay attention to teamwork, otherwise there will be no efficient work. Beauticians and colleagues work in an environment with a sense of belonging, which is easy to cultivate the spirit of mutual assistance. Beauty salon owners can often hold group building activities, strengthen the feelings between beauticians, let each beautician express their opinions and discuss with each other, and let each beautician feel their importance. Let beauticians form the habit of helping each other. In addition to giving full play to one's own advantages and fulfilling his duties, every beautician should also develop the habit of helping others at any time for the sake of collective honor and interests. Let beauticians face and solve problems together, so that everything in beauty salons will develop in a good direction.