From Quanjian, a billion-dollar health care empire, to the China family in its shadow, to Infinitus, a three-year-old girl with damaged heart muscle and the largest direct selling company, all kinds of irregular false and exaggerated propaganda have once again pushed health care products to the forefront. From 2065438+200910.8, 65438+2009, a 100-day joint action was launched nationwide to rectify the chaos in the "health care products" market.
In fact, the rectification of health care products chaos has been going on. In recent years, health care products are the focus of the 3. 15 party report. 3./kloc-what happened to those health care products companies exposed on 0/5? Has the chaos in the sales of health care products been curbed?
3. 15 party health care products chaos
In the "315" party of 2065438+08, CCTV exposed some lawless elements posing as hospital interns, faking medical examination results in the name of giving free medical examinations to the elderly, and promoting a panacea for all diseases. Law enforcement officers found that these magical medicines are actually just a kind of health food produced by a Shandong enterprise, and the price of each box is from 80 yuan to 90 yuan. However, unscrupulous companies use health food to sell, which harms the elderly and the price is ten times higher than the market price. In the end, eight suspects were sentenced to three to seven years in prison for fraud.
2017 March 15 party also exposed a number of health care products enterprises. According to CCTV exposure, at a meeting site in Baihe County, Shaanxi Province, Anhui Runjiu Biotechnology Co., Ltd. promoted a health care product called propolis capsule to 80 elderly people at a price of 230,000 yuan. A lecturer of the company declared at the scene that taking this medicine, "the blood sugar of diabetic patients is normal for two and a half months, and the blood sugar 100% is normal."
The exposed health care products company was quickly investigated. Even if the company is still in the survival stage, the products can't be sold. No approval can be found for the product name mentioned in the exposure. Among the enterprises mentioned, Hubei Guochuang Ye Wei Biotechnology Co., Ltd. has been cancelled; Anhui Runjiu is still in the survival stage, but it shows the risk of liquidation.
Although it was exposed, it was repeatedly banned.
Despite frequent exposure, health care products for the elderly are sold in not fade away. In fact, the US Food and Drug Administration in China has long warned consumers to be wary of the usual illegal marketing tactics of domestic health care products, such as "free consultation by experts", "authoritative proof", "free trial" and "publicizing curative effect".
2065438+September 2008, the State Administration of Market Supervision issued "Consumer Tips on Preventing False Propaganda of Functional Claims of Health Food". The definition of health food is clearly defined as: refers to the food that claims to have health care function or aims at supplementing nutrients such as vitamins and minerals. Health food is not a medicine, and it is not aimed at treating diseases. It can regulate some functions of the body and is suitable for specific people to eat.
Why target the elderly and the sick?
The first is the drive of high profits. For example, according to the data of 3 15 exposure, the purchase price of propolis capsules with an external price of 3,980 yuan per box is only 65 yuan, and the profit is as high as 60 times; The external price of each box of "Ginkgo Soft Capsule" is 798 yuan, and the purchase price is 135 yuan; The external price of each box of "Ganshutang Music Powder" is 898 yuan, and the purchase price is 150 yuan.
And the slogan of health care products really caters to the psychology of some consumers. The process of population aging is accelerating, and the number of empty nesters or elderly people living alone is increasing. Old people often have asymmetric information and weak cognitive ability. Coupled with the decline of physical function, they are suffering from various senile diseases. A magic medicine that claims to cure all diseases is often attractive. For some patients with currently unsolved diseases, magic medicine often becomes the last "life-saving straw".
In addition, most of these false propaganda of "cure all diseases" are conveyed orally by salesmen, so it is difficult to leave evidence. For example, some products purchased by hotline are generally delivered by mail, without sales certificate, delivery address and contact number. Even if the old man realizes that he has been cheated, the seller will shirk his responsibility for various reasons. It is difficult for consumers to defend their rights without evidence. Sellers can often make a comeback by moving to another place.