How is the new car configured? Which one to buy?
This time, the domestic CT4 only brought two models, namely the fashion model with a price of 239,700 yuan and the elite model with a price of 259,700 yuan, which is a good thing for consumers with tangled and poor wallets.
Compared with ATS-L, CT4 cancels the previous minimum technology type. After all, in the 265438+1920s, the models without central control large screen and reversing radar were indeed a bit "shabby". However, the low-profile model of CT4 still lacks some practical configurations. For example, the co-pilot seat is still manually adjusted, and there is no reversing image and front radar. This phenomenon is rare in any luxury brand of the same level.
In addition, the knee airbag and BOSE audio standard on ATS-L have also been partially simplified. The former CT4 was cancelled, and the latter only appeared in elite models. Brake calipers made by Brebo on ATS-L also disappeared on CT4.
The configuration has been improved. CT4 comes standard with shift paddles and LED headlights, and adds collision warning with braking function, which ATS-L does not have.
Compared with the two models of CT4, the elite model with high allocation has 65,438+08-inch wheels, reversing images, front radar, BOSE audio, multiple adjustments in the driver's seat and passenger's seat, automatic anti-glare rearview mirror, automatic wiper and ambient light. The seat material is superior to the low one. From the configuration point of view, the difference between the high and low allocation of 20 thousand yuan is still "worth the fare"
Therefore, you can buy a high gear if you have money. If you have no money, you don't have to worry. After all, this car bought a power combination of 2.0T+8at++ rear drive.
When can the price be reduced? How much can it go down?
Since 20 17, ATS-L has basically produced and sold only two low-profile models, technical and fashionable. After the sales strategy of "exchanging price for quantity" spread like wildfire, the lowest technical price of 20 18 has dropped to 200,000 yuan, and the market preference of ATS-L is increasing day by day, and even 16 has appeared in some areas.
Different from ATS-L, Cadillac directly set the entry price of CT4' s new car at 239,700 yuan, much lower than the previous generation's 273,800 yuan. Therefore, it is definitely not possible to convert ATS-L discount into CT4 at most that year.
On the other hand, ATS-L is not the latest product after the series is lengthened in China. Its prototype ATS was released in the United States on 20 12, while the new car was made in the second half of 20 14, so the competitiveness of the product itself has been discounted. In 20 17, the power system was upgraded after the change, which became a big selling point of ATS-L at that time.
On the other hand, CT4, a new car, was officially released in the United States at the end of 20 19, and sold in China soon after it was listed in the United States in 2020. The competitiveness of its products is far from that of ATS-L.
But since you are wearing Cadillac's Logo, why not reduce the price? Ideally, the price of the new CT4 will loosen with the spring tide of the gold car buying season in September -65438+ 10 in the second half of the year. By then, not only CT4, but also many car companies and dealers may have higher market discounts during the year to make up for the market affected by the epidemic in the first half of the year.
We use a car, change a model every 3-4 years and change it every 6-7 years. He Xun Automobile predicts that the new CT4 will increase the market preferential margin by about 6,543.8+0,000 yuan every year before the mid-term change, but the final sales price of the new car will not be less than 200,000 yuan.
Dimension reduction is expected to lead the second-line luxury brand camp.
Now there is a saying on the Internet that CT4 is actually not the successor of ATS-L, and its direct competitor is not a medium-sized car of the same level, but a compact car of luxury brands, such as Audi A3 and Mercedes-Benz A-Class. In fact, this statement is not unreasonable. If it is simply a replacement model, CT4 can't be lower than ATS-L in power and some configurations. Its big brother CT5 is the real competitor of the luxury brand medium-sized car, and ATS-L's positioning is between CT4 and CT5.
Previously, CT6 had competed with the medium and large-sized cars of BBA Sanli in this way, playing the slogan of "passing five levels (BMW 5 Series) and cutting six levels (Audi A6L)", which had an advantage in body size and configuration, and even gave people a feeling comparable to the flagship car of German Sanli, but the final result was not ideal, and the market terminal price even fell into the range of 300,000 yuan.
There is no doubt that CT4 has the advantages of size and grade in front of a lower-level luxury brand compact car. At the same level, in addition to the price advantage, CT4' s power drops compared with ATS-L, and the disadvantage of configuration richness makes its competitiveness plummet.
In addition, compared with Mercedes-Benz, BMW, Audi and other first-line luxury brand medium-sized cars, CT4 has inherent disadvantages in brand, reputation and even the rate of preservation. It is still very difficult to occupy the luxury brand B-class car market on a large scale.
But the good news is that CT4 is expected to dominate the second-tier luxury brand camp again. First of all, in this camp, there are very few cars cheaper than CT4. Secondly, most cars of the same class are Volvo S60, lexus ES/IS, England and finidi Q50L, Jaguar XEL and other CT4 have certain advantages in product age, single index, power performance and so on.
If consumers who happen to be in this price range are not interested in BBA models, CT4 will definitely be the first choice in their car purchase list.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.