In the past few years, the new energy subsidy policy has put forward higher requirements for battery indicators and battery life of electric vehicles, resulting in the decline of A00 market share. Moreover, many traditional car companies' new energy vehicles, such as BYD and BAIC, used to occupy the main market, but the B-end travel companies and online car companies in this market accounted for more than 70% of the market, and the proportion of electric vehicles that really entered the private market was extremely small. At present, with the gradual marketization of new energy vehicles, the low-end market has begun to enter the demand-oriented market.
China Small Pure Electric Passenger Car Travel Big Data Report (hereinafter referred to as? Report? ) shows that the average market share of small pure electric passenger cars is about 40%, which plays an important role in the new energy passenger car market. In addition, the overall zombie car rate of new energy passenger cars is 14% (zombie car refers to vehicles that have not been driven for more than three consecutive months), while the zombie car rate of mainstream small pure electric passenger cars represented by SGMW is only 2.8%.
The above report pointed out that small pure electric passenger cars have a price advantage. Scooter? Preferential policies such as market positioning and unlimited licenses occupy an important position in the new energy passenger car market. At present, the sales of small pure electric vehicles have been divorced from the support of policies. In the subsidy scheme for the promotion of new energy vehicles in 2020, pure electric vehicles with cruising range below 300 kilometers will no longer enjoy state subsidies. The main incremental markets of Wuling Hong Guang MINI and Euler boutique cars are in cities and regions that are not restricted. In terms of regions, low-tier cities are still the key breakthrough markets for small pure electric vehicles. Since 20 16, the main sales cities of small pure electric passenger cars have gradually changed from first-and second-tier cities to sixth-tier cities, and Shandong, Guangxi and Henan are the main distribution provinces of small pure electric passenger cars. The industry believes that the living environment and usage scenarios of the sinking market are more suitable for small electric vehicles than cities.
At present, more and more car companies have accelerated their pace in the field of small electric vehicles. However, not all car companies will lay out in this field. Feng, CEO of Volkswagen China, said in an interview with China Business News not long ago. This model is very cost-effective, but it does not meet the core brand positioning of Volkswagen, so it will not be launched at present. From the perspective of automobile manufacturers, we have to consider the requirement of double integral. In order to achieve the standard of double points, fuel vehicles need corresponding new energy vehicle products. Some new energy vehicles are difficult to make a profit in price, but they can contribute double points, so this level of vehicles has its significance. ?