The predecessor of Zhuhai Open University is Zhuhai Radio and TV University. The school was founded in 1980, directly under zhuhai city polytechnic, and its brands are zhuhai city polytechnic College of Continuing Education and Zhuhai Community College. Won many honors, such as "National Model Grass-roots Radio and TV University", "National Most Influential Grass-roots Radio and TV University" and "National Excellent Off-campus Learning Point for Online Education". ?

Zhuhai Open University, based in Zhuhai and serving Macao, strives to create a new development pattern of "12 1"-doing excellent academic education, strengthening social training, doing deep community education and doing special education in Australia. There are nearly 8,000 students in this school participating in various adult education programs. Provide more than 30,000 non-academic trainings for government, industry and enterprises online and offline every year. After the return of Macao, the school started continuing education for Macao compatriots and enrolled nearly 7,000 Macao students.

core curriculum

Major: online shop operation and management, search engine optimization and marketing, web page design and production, electronic payment and security, network finance, customer service management, marketing, logistics management, etc.

Undergraduate course: analysis and design of e-commerce system, cross-border electronic commerce, e-commerce service, advertising creativity and performance, data analysis and mining, network technology, international trade, supply chain and logistics management, etc.

Teaching characteristics

1. E-commerce majors pay attention to the combination of theory and practice, and cultivate students' comprehensive ability of network marketing through e-commerce training software synchronized with Taobao.

2. "Online+offline" mixed teaching mode, online learning schedule is flexible, offline counseling can be customized according to students' personal situation, and you can communicate and interact with course instructors at any time.

Career development: industry trend+knowledge and skills+character strengths = career development. After graduation, you can engage in professional work such as bank background operation (network operation), web design, website construction, website maintenance of enterprises and institutions, network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, and junior college students can also engage in clerical work such as telemarketing and call center e-commerce assistant.