20 12 On August 30th, the first boutique of DeBeers in Shanghai was grandly opened in Guo Jin Central Shopping Center.
De Beers' main business includes diamond ore mining, trade and industrial diamond production. De Beers' diamond mining includes open-pit mining, underground mining, large alluvial deposits, coastal mining and deep-sea mining.
The mining areas are located in Botswana, Namibia, South Africa and Canada.
Historical Inheritance De Beers has inherited more than 120 years of diamond professional experience, and De Beers diamond jewelry has the most professional right to speak about high-quality diamonds.
De Beers Group introduced 4C standard to consumers in 1939, and skillfully came up with the world-famous brand slogan "A diamond lasts forever, a diamond lasts forever" in 1947.
De Beers Diamond Jewelry Company is proud and honored to inherit this precious historical wealth.
De Beers Diamond Jewelry inspires itself with professionalism and enthusiasm, and constantly creates unique classic designs. Every piece of diamond jewelry fully demonstrates the eternal charm of diamond itself, thus becoming an authoritative diamond jeweler.
After the MillenniumDome exhibition in London, the world-famous MillenniumStar became the first diamond selected by De Beers Diamond Jewelry Company.
This perfect cut, flawless D-colored diamond has become the manual selection standard of every diamond that we have continued to this day.
De Beers diamond jewelry selection technology looks for the world's top diamonds beyond 4C standards through eyes and unique perspectives.
Experts from De Beers Diamond Research Institute independently analyze whether the cut, proportion and natural transparency of each diamond are perfect, so as to ensure that De Beers diamonds can fully absorb light and bloom with perfect flame, life and brilliance.
"Firelight" is the rainbow-like colorful light formed by the refraction of light, "vitality" is the gorgeous light emitted by perfect cut's diamond movement, and "light" is the natural transparency and brightness of diamonds and the soul of diamonds.
Every De Beers diamond always absorbs the best light and shines brilliantly.
De Beers Flame Detector We are very proud to say that De Beers Diamond Jewelry is the only brand that can prove and perfectly present the charm of our selected diamonds.
DeBeersIris fire detector is our patented technology, which is available in every De Beers store.
Every customer can appreciate the beauty of diamonds with professional eyes through this objective observation.
Flame detectors can slow down fleeting moments and let you fully appreciate the beauty of diamonds.
Design De Beers diamond jewelry perfectly combines the eternal elements of diamonds with various modern designs, bringing soul and charm to classic diamond jewelry.
Hand-selected De Beers diamonds have excellent fire color, vitality and bright performance, which is the premise of any diamond jewelry.
As a master of light and shadow, the setting process of De Beers diamond jewelry is to hold up the diamond at the perfect angle, so as to show the brilliance of the diamond to the maximum extent.
Each design fully integrates the jewelry with the wearer, so that the owner of De Beers diamond jewelry can feel the power and light brought by diamonds.
De Beers Diamond Jewelry sincerely praises the beauty of nature and expresses the beauty and vitality of nature through the design of each jewelry series.
Inspired by the eternal nature, through the presentation of top-notch exquisite skills, the elegance of diamonds is finally naturally integrated with modern design.
Skill De Beers Every carefully selected De Beers diamond has been carefully carved by skilled craftsmen, and finally it has become a bright treasure treasured by mankind for generations.
Diamonds are an ancient treasure cherished by De Beers. Therefore, De Beers Diamond Company only chooses trusted craftsmen to create brand-specific jewelry. Every sculptor can gain this trust only after careful investigation and selection. In De Beers, no detail can be ignored.
Each diamond and inlaid base are carefully polished until they reach the perfect standard.
De Beers diamond jewelry emphasizes the best harmony between lines and forms, thus highlighting the brilliance of diamonds, and extracting ideas, perspectives and themes through light and shadow, beauty and fluidity.
In De Beers Diamond Jewelry Store, we guarantee that you can have diamond jewelry with complete confidence.
Every piece of De Beers jewelry has its corresponding DeBeerspassport, and all polished diamonds over 0.20 carats have DeBeersMarque.
I can assure you that every De Beers diamond is natural and conflict-free, and it is mined and manufactured through responsible channels.
DeBeersMarque, which is invisible to the naked eye, belongs to De Beers' unique patented technology, and assures customers that every diamond of De Beers has been independently classified and compiled into a DeBeersdiamondregistry, which is the official diamond of De Beers.
Brand Introduction De Beers Since 1888, De Beers has enjoyed a high reputation in the diamond mining and evaluation industry.
As early as more than 60 years ago, De Beers established a sales organization to distribute gem-grade diamond embryos, which account for most of the world, to ensure the stability of the rapidly developing world diamond market.
De Beers has been closely involved in all aspects of the diamond industry, from rough mining to diamond sales, and has tried its best to win support.
Through its global network of diamond promotion centers and diamond consultation centers, De Beers promotes and publicizes diamonds in 2/kloc-0 languages, providing help and professional advice to the jewelry industry and the media.
The most important thing is to help consumers understand diamonds and drive the trend of diamond ornaments.
The name of De Beers brand comes from pure and flawless excellent diamond ornaments and is endowed with the emotional connotation of love.
The hard and unchangeable characteristics of diamonds are consistent with the public's yearning for love.
De Beers' symbolic positioning of faithful love focuses on the excavation of consumers' love elements by the eternal emotional value of diamonds, developing customers' emotional needs and creating a brand-new concept market.
This has obviously played an attacking role in people's yearning and appeal for emotional life, so the home textile brand "De Beers" of Yuan Meng Home Textiles Co., Ltd. came into being.
De Beers brand style is defined as diamond flavor and timeless classics.
The products mainly highlight the diamond-like noble quality, dreamy and romantic life sentiment, elegant temperament with various customs, exquisite and warm home atmosphere and eternal classic love.
The goal is to seek urban upstarts who pursue fashion information and international taste, urban white-collar workers who are rich in petty bourgeoisie, and workplace elites who pursue a sense of decency.
Based on the national conditions, De Beers absorbed the European design style, advocated the noble and leisure consumption concept, guided the products to the high-end market, won the favor of consumers with exquisite craftsmanship and exquisite display, and sold 24 well-known shopping malls in Shenzhen and Dongguan, such as Rainbow Department Store, Wanjia System, Haiya Department Store and Mao Ye Department Store, and quickly occupied a certain market share in just two years.
In 2006, the total sales of 24 stores in De Beers reached130,000 yuan, of which the 68-hour "Thanksgiving" promotion in Dongmen, Shenzhen reached 2 10/0,000 yuan, and the five-day promotion in Bao 'an Haiya Store reached 250,000 yuan.
Obviously, the brand of Yuan Meng Home Textile Co., Ltd. has won the attention in the buyer's market, and to some extent, it is deeply rooted in people's hearts.
In order to build De Beers into a well-known brand at home and abroad, Yuan Meng Home Textiles Co., Ltd. will continue to maintain the design style and artistic charm of combining Chinese and Western, as well as innovative business philosophy, and dedicate the most precious and beautiful gifts to the vast number of consumers! Since 1888, De Beers has been a well-known name in the diamond mining and evaluation industry.
As early as more than 60 years ago, De Beers established a sales organization to distribute gem-grade diamond embryos, which account for most of the world, to ensure the stability of the rapidly developing world diamond market.
De Beers has been closely involved in all aspects of the diamond industry, from rough mining to diamond sales, and has tried its best to win support.
Through its global network of diamond promotion centers and diamond consultation centers, De Beers promotes and publicizes diamonds in 2/kloc-0 languages, providing help and professional advice to the jewelry industry and the media.
The most important thing is to help consumers understand diamonds and drive the trend of diamond ornaments.
De Beers and Versace Diamond Fashion Show De Beers1999 In June, two fashion giants, De Beers and Versace, jointly held a grand diamond fashion show in London.
The theme of the fashion show is to celebrate the arrival of the Millennium and raise money for three charitable foundations.
Another important significance of this grand meeting is to welcome the arrival of the new century in 2000, so it is also called "Learning 2000 Grand Meeting". Anthony oppenheim, director of De Beers, gave a speech: "Diamonds are precious and bright, and they are the best symbol to welcome the new century in 2000.
He believes that in the coming new century, the popular style of diamond ornaments is still simple, suitable for wearing and close to daily life.
The distinguished guests attending the grand meeting came from all over the world. Each admission ticket is worth 550 pounds, and 250 thousand pounds of the total income will be invested in charity.
In 2000, in order to celebrate the new century, eight exquisite diamond ornaments were specially designed by famous jewelry stores to match Versace's new clothes, and the world supermodels tried their best to interpret the best match in the world.
Eight diamond ornaments * * * set with 5000 carats of diamonds, worth 60 million pounds.
The wedding of diamond and fashion attracted 600 distinguished guests from all over the world.
The dress code for the party is that women wear diamonds, men wear black bow ties, and diamond fashion shows are performed on stage and off stage.
Fashion reporters were so busy that they called the newspaper to collect the celebrities' clothes that night.
World supermodel elizabeth hurley and her boyfriend, movie star hugh grant, are holding hands, wearing a Versace pink dress with suspenders and a big diamond pendant.
Catherine Zotta Jones, the heroine of the new version of Zorro, assembled a multi-layer diamond necklace at Versace's party and became the darling of photographers.
Finally, we arrived at the most distinguished guest-Charles V, England.
De Beers' directors Anthony oppenheim and donatella versace have been there.
Unlike the late Princess Diana, Charles was never obsessed with fashion and was once rated as the worst dressed person.
This time, Yoga Yu came in person because the diamond fashion show also raised money for his "Prince Environmental Building Foundation".
De Beers is the largest diamond mining company in the world.
Since the establishment of 1888, De Beers has become synonymous with diamonds.
DeBeers also has a diamond valuation, selling most of the uncut diamonds in the world to the diamond cutting center, which can cut and grind these diamonds and then use them in jewelry.
De Beers is a global leader in diamond mining technology, operating 19 diamond mines worldwide, producing more than half of the world's diamonds, and jointly operating diamond mines with African governments such as Botswana, Namibia and Tanzania.
Diamonds mined from these mines, as well as diamonds obtained from other major sources, are sold through DeBeers' central sales organization in London.
The central marketing organization holds ten diamond appreciation meetings every year, and sells uncut diamonds to more than 60 major diamond cutting centers around the world/kloc-0, all of which are customers of De Beers central marketing organization.
De Beers enjoys 2 1 language to promote diamonds in 34 countries around the world.
Through the global diamond consulting center and diamond promotion center, De Beers provides help and the latest news of diamonds to customers, media and jewelry industry.
Fifty years ago, De Beers created the advertising slogan "Diamonds last forever, one will last forever".
The biennial "De Beers International Diamond Design Competition" is the most outstanding and oldest international jewelry design competition in the world, presenting the most creative and influential high-quality diamond ornaments in the world at one time.
1 month 17, at the awarding ceremony of "98DeBeers international diamond design competition" held in Paris, the representatives of 25 top jewelry designers from all over the world won awards.
De Beers' famous advertising slogan "Diamonds last forever, one lasts forever" is world-renowned.
In fact, it has been translated into the languages of 29 different countries! Strangely, it has a great influence on every language.
You will always find the title "A diamond lives forever, but a legend lives forever" in the advertisements of TV, newspapers and magazines in De Beers.
This title, like a diamond, will be passed down from generation to generation forever.
De Beers signed a big order of $4 billion. De Beers and Russian diamond producer Alrosa signed a new sales agreement worth $4 billion in Saha, Russia, for five years.
According to the agreement, Alrosa will supply up to 800 million dollars of diamonds to De Beers every year within the validity period.
De Beers hopes to strengthen the lasting confidence and operational efficiency of the global diamond market.
It is reported that the agreement also affects the governments of Botswana, Namibia, South Africa and Russia. These major diamond producing countries rely heavily on the international diamond rough market to support their drilling, employment, economic and monetary development and meet their further development needs.
De Beers reorganized DTC Recently, De Beers announced the reorganization of its professional sales and promotion department DTC.
According to the plan, the original DTC marketing department will become an independent management and operation business department, and its name will be changed to "De Beers Group Marketing Organization".
The marketing organization of De Beers Group will focus on the following three core projects: developing and promoting market-oriented promotion projects that can successfully promote the diamond consumption market; Continue to develop forevermark permanent dyeing project; Maintain consumer confidence in diamonds.
In response to this change, De Beers said that this will help to ensure that the marketing agencies of the Group can focus on creating and promoting the demand for diamonds, maintain consumers' confidence in diamonds, and further develop the FOREVERMARK permanent dyeing project.
"The left hand gently shakes the cradle, and the right hand controls the world.
"Through these two short words, I have shown an image that I have never seen in previous advertisements.
De Beers, an American diamond company, openly talks about the life that people are still understanding and pursuing with amazing courage.
This advertising war directly faces many misunderstandings of many marketers-even themselves, that is, they are faced with a difficult choice: either choose the traditional or "left-handed" role-as a wife and mother; Either choose modern or "right-handed" roles-power and independent roles.
On the contrary, this advertisement obviously raises more and more questions that have been considered for many years: these two roles are not incompatible.
Indeed, more and more choices are not to give up one of the roles, but to let it exist peacefully.
Only know that power is not enough De Beers 50 years ago, 80% of the American population lived in traditional nuclear families; Sixty years ago, only 29% of adults participated; Today, 60% of adults have jobs, and more and more people choose to live independently.
Undoubtedly, these changes in economic and social status have given them more choices and opportunities.
Although they have reached a historical height in economic autonomy and social influence, they are still suffering from the balance between traditional ethics and reality, because reality not only gives them more opportunities, but also requires them to bear more responsibilities.
By 2003, companies such as De Beers, Women and Enterprises have made many attempts to deal with these traditional and new things in life.
These companies find that it is not enough to know only the company's powerful and most important consumers.
Completely subversive design and advertising. No industry will face a bigger problem than marketing diamonds.
At the beginning of the 20th century, De Beers took the lead in marketing diamonds as engagement rings and wedding rings.
Since then, sparkling diamonds have become the essence of love and loyalty.
Giving rings, especially engagement rings, represents a long tradition of courtship.
For decades, emphasizing this traditional feature of diamonds has become a stable source of huge income for the diamond industry.
Now, De Beers finds that marketing must strive to balance its traditional role with its future mission.
In 2002, De Beers told its jewelry designer that the company needed a new design-it must be eye-catching and different, not like an engagement ring, or even a "cocktail" as before.
Ring).
After the design scheme is determined, the challenge facing the research team is an advertisement that directly hits the balance between tradition and modernity.
Ross knows that no matter how beautifully the ring is designed, no one will care if he doesn't promote these two roles at the same time.
"For some female customers, diamond jewelry really has emotional significance," Ross said.
Ross and her team members did not downplay this emotional significance, but warned the planners and copywriters of advertisements that advertisements should not only reflect their pursuit of today's life, but also reflect their needs for tradition.
Thus, the advertisement "Global: Raise Your Right Hand" was born.
Advertising words well sum up this balance: "the left hand shakes the cradle, and the right hand controls the world."
""the ring of the right hand "(right hand
Ring's target consumer group is 30 -50 years old, and its annual income exceeds $654.38 million.
These advertisements are sexy and eye-catching. Many of them are strong or wear leather jackets, and their right hands sparkle with diamonds.
An advertisement reads: "The left hand declares commitment, and the right hand represents independence; The left hand lives for love, and the right hand lives for excitement; The left hand is eager to hold hands for friends, and the right hand is eager to hold hands for lovers.
Children of the world, raise your right hand! "This advertisement, together with the ring itself, seems to be to my liking.
By June 5438+065438+ 10, 2003, the "ring of the right hand" began to appear on the fingers of Madonna and Beyonce Norris.
In 2005, according to the estimate of Cuizuan Trading Company, the increase of 65,438+05% in diamond and jewelry sales in the first half of 2004 was mostly due to the increase in the number of jewelry, especially the increase of right-handed female customers.
It is estimated that the market share of "right hand ring" has reached as high as 4 billion US dollars.
In 2005, JWT Advertising Company (J.
Walt
Thompson) still spares no effort to make a fuss about advertising.
What appears in the new advertisement looks a little mild, but the whole advertisement still emphasizes the ingenious balance between the past and the present.
An advertisement reads: "Your left hand says' I love you' and your right hand says' I love myself'.
(Farah Warner) De Beers and China De Beers 20 11June1Day, the first exclusive store of diamond giant De Beers Diamond Jewelry (DBDJ) opened in Chinese mainland recently, which indicates that De Beers is trying to achieve faster development in Chinese mainland, the fastest growing diamond consumption market in the world.
As of June 20 1 1, Chinese mainland market has become the second largest diamond consumption market in the world, with an annual growth rate of over 15%.
In February 2008, De Beers opened its first Hong Kong store in Landmark Plaza, Central.
Stars wear international movie stars Zhang Ziyi 2065 438+03 18 10. In October, Zhang Ziyi specially chose to wear DeBeersAura pendant earrings to attend the Hong Kong premiere of "The Grand Master" directed by the famous director Wong Kar-wai, and the diamond rings in his ears flashed, which was particularly touching.
20 12 in may, Zhang Ziyi made a stunning appearance in a golden evening dress when attending the awarding ceremony of the 1st 12 Chinese media awards. She specially wore DeBeersArpeggia rose gold diamond pendant earrings and a charming Lotus rose gold diamond ring to receive the prize.
Famous movie star Qin Lan 20 12 1 1.3, DeBeersDiamondJewellers Nanjing Boutique was grandly unveiled in Kidd Square. Qin Lan congratulated by wearing Swan Lake high-grade jewelry series and Aura gorgeous diamond ring, and made a special trip as a jewelry stylist to share the most exclusive diamond jewelry matching suggestions with many celebrities present.
2012165438+1October 19, Qin Lan specially wore De Beers Lea bracelets and earrings, and made an elegant appearance at the launching ceremony of The Feast of the Kings.
Hong Kong superstar Karen Mok 2011165438+1On October 24th, Hong Kong superstar Karen Mok cut the ribbon to congratulate the opening of the new store of DeBeersDiamondJewellers Tianjin Friendship Commercial Building. She specially wore the Debeersdiamond Jewellers series wildflower series and the new DBSignature single diamond ring to attend.
20 12, 19 On March 9th, KarenMok appeared in the "6th Asian Awards" wearing the Arpeggia series five-ring rose gold diamond necklace and bracelet of DeBeersDiamondJewellers, and served as the awarding guest that night.
20 1 1 On August 6th, 2008, Karen Mok put on De Beers' most valuable Sakkara jewelry necklace, making a perfect appearance at the last concert tour held by Taipei Dome.
On October 20th11010, Karen Mok held a fairy-tale wedding in Florence.
In the happiest moment of her life, she deliberately chose the gorgeous and unique DeBeersWildflowers high-grade diamond jewelry series to enter the church.
Famous movie star Li XiaoLu 2065438+On July 6, 2002, famous movie stars Li XiaoLu and Jerry finally finished their long-distance love run and entered the sacred wedding hall with the admiration and attention of everyone.
At this most dazzling moment in her life, Li XiaoLu specially chose to wear DeBeersDiamondJewellers' bright and pure wildflower necklace and earrings, which complemented the snow-white wedding dress and made this beautiful and romantic wedding more bright and permanent.
Temperament movie star Liu Shishi 20121210, and temperament movie star Liu Shishi gracefully attended the Huading Awards ceremony wearing the pendant earrings of DeBeersAura series, Lea high-grade jewelry bracelet and elegant EternityLine necklace.
British singer Adele British singer Adele is a big fan of De Beers diamond jewelry. She has worn branded jewelry for many times to attend large-scale events.
201February 12, Adele, a British female singer, dedicated her first appearance after throat surgery to Grammy. The dazzling and luxurious diamond earrings she wears are exquisite works of the Milla series: made of platinum and inlaid with 74 oval perfect crystal diamonds.
On 20 1 1 year, Adele put on the earrings of DeBeers FlowerCluster and performed her famous work SomeoneLikeYou at the brit awards Prize-winning ceremony, which made her the most unforgettable performance moment in her singer career.
The video of this performance has been watched by more than 1 100 million YouTube video websites.
The classic bride series DeBeersBridal series commemorates and praises the love of a lifetime by designing unique and beautiful patterns for customers.
A natural dazzling single diamond is the best expression and eternal praise for soul and love.
As a representative of courage, love and eternity, diamonds are destined to witness, protect and symbolize love.
We can proudly say that only De Beers Diamond Jewelry can provide you with diamonds with excellent fire, life and brilliance, accompany you all your life and commemorate your eternal love.
ImaginaryNature high-end jewelry series ImaginaryNature high-end jewelry series works are made in force of nature and bloom brilliantly.
As a bold and dreamy creation, the realistic lines become blurred in the ImaginaryNature series, and the instant transformation miracle appears.
These bold fantasies are solidified into eternity in the ImaginaryNature series proudly displayed by De Beers.
Each work perfectly balances the sharp contrast of the natural world-rapid rise and elegant slide.
EnchantedLotus Series EnchantedLotus Series combines diamonds and sacred lotus exquisitely, representing eternity, beauty and purity.
De Beers' iconic mosaic lines perfectly complete the charming Lotus series.
These elegant jewels representing eternity and nature have unparalleled craftsmanship.
Aura series DeBeersAura series jewelry has attracted the attention of the world through its charming shape design.
Each piece of Aura jewelry has a special peripheral fine diamond, which perfectly embraces the central main diamond.
Close-set diamonds are carefully arranged around, highlighting the strength and light of the central main diamond.
DeBeersAura series creates a metal base in a unique and exquisite way, so that each diamond can have the maximum light.
Aura series Talisman series perfectly combines rich history with modern and elegant design.
For centuries in history, original diamonds were once the exclusive property of kings and queens. It is said that diamonds can bless the Lord and make him rich.
As a rare treasure of nature, there are countless inspiring myths and legends, and diamonds undoubtedly represent eternal mystery.
De Beers was the first person to introduce natural rough diamonds into the modern jewelry industry, and continued to look for inspiration in the way of wearing rough diamonds.
Talisman series is specially made for modern times, in which the spirit and charm of original and polished diamonds are perfectly combined, full of femininity and modernity.
Wildflower Series Wildflower Series is inspired by a beautiful little red flower growing on the Yuan Ye. It is pure and feminine with charming new design and full of vitality endowed by nature.
The elegant scenery of nature not only makes every unique boutique perfectly show the fire, life and brilliance of every beautiful diamond, but also praises the extraordinary charm of modern maverick.
At the same time, exquisite design details make it natural and elegant to wear anytime and anywhere.
CARES series draws inspiration from sincere and harmonious love. DEBEERSDIAMONDJEWELLERS launched a brand-new CARES engagement ring, which aims to protect and bless, freeze the most touching moment in love forever, and witness their life journey of embracing each other.
Caressing the engagement ring surrounds the central diamond with smooth and dense diamond lines, just like lovers in love gently embrace and care for each other.
The simple and dynamic design of Caress series presents the beauty of balance and blending of strength and elegance, the round and full inlaid lines reflect the eternal theme of love and protection, and the bright and charming central diamond carries the embrace of love and the beautiful hope of cherishing each other.
In De Beers diamond jewelry, real beauty exists in all diamonds. Highlighting the noble status of diamonds as an eternal gift of nature has gone through hundreds of millions of years.
De Beers caressing the engagement ring is a perfect testimony to this lofty connotation.
Diamonds last forever, and one lasts forever.
Whether making a promise of love or commemorating an eternal moment, De Beers' classic and elegant wedding jewelry will instantly condense the touch of life and shine a bright and lasting light of love.
A new member of De Beers' wedding jewelry series, the caressing engagement ring, tells the eternal legend of protecting happiness with a touching gesture.