Mulinsen's practical and fashionable concept of casual shoes is rooted in various high-tech designs. It is the first brand in China that uses the latest high-tech fabrics and boldly uses leading professional technology in shoemaking technology. Every finished shoe of Mulinsen comes from the hands of the best designer exclusive to the brand. They pursue harmony, yearn for freedom, advocate nature, love life and pursue health. Absolute practicality and comfort are the primary mission of the birth of every finished shoe. Plus Mulinsen always puts his own brand concept and product concept at the forefront of fashion. Therefore, every Mulinsen wearer can feel a kind of natural harmony and happiness.

Brand interpretation: one tree is towering, two trees are forests, and three trees are forests.

Brand mission: health and leisure are created by me!

Core value: "Leisure" is the core theme of the product, and "harmony" is the core culture of the brand. Reflect the "harmonious shoes" art and aesthetics of Mulinsen casual shoes!

Brand personality: healthy, confident, natural and self-reliant.

Brand concept: Mulinsen's harmonious art and "harmonious shoes" aesthetics-full of times, nationality, science and technology and comfort.

Brand slogan: Health begins with a single step! "and shoes"-free travel!

Brand Vision: Stand tall in the world with unique shoe culture!