World Telecommunication Day (I) Selected Theme Planning;
Try colorful business, and communication starts from the heart.
Activity strategy:
1. Global Brand Exhibition
Displaying and introducing the brand in an all-round way in a unified form will form a series of visual designs with distinct themes and outstanding advantages (which may include current preferential measures). Use "jingle" to express a series of themes. Live demonstration and trial of colorful data service.
2. Personalized catering consultation service area
Many current tariff packages, together with various temporary concessions, make consumers, especially potential consumers, very vague and difficult to choose. The service area can provide package selection consultation and reference according to consumers' different age groups and different consumption needs. The potential significance of service area lies in:
(1) embodies the personalized service of a city mobile company;
(2) Suggestions to urge customers to buy.
3.5. 17 Sincere Gift (lock 20,000 potential users)
A. All GSM users whose birthdays are "5. 17" will give some phone bills or other gifts to show the mobile company's gratitude to its customers for their support.
B. All GSM users or newly opened accounts with "5. 17" for one year will be given a phone bill.
C. In order to consolidate the online rate of customers, the "bundling" sales strategy can be adopted. For example, if you open a new account on the birthday of "5. 17", you will be given 240 yuan's phone bill, which will be deducted in 12 months, that is, you will be given 20 yuan every month. Or add a package. You can enjoy a special service when you open a new account with a fixed amount of prepaid phone bills. The prepaid phone bill is also deducted from 12 months. 5. 17 evaluation of real gifts:
This gift strategy should be the highlight of 5. 17. Can vigorously enter the low-end market. It is conservatively estimated that "5. 17" birthday consumers with more than 20,000 people in a city can improve the online visit rate and online visit rate, and in publicity, gifts should be given in a very humanized way.
4. Interactive participation of radio special programs
It is both an activity and a publicity, and it is a good media for the low-end market. ) to carry out radio special programs for one or two weeks, and set up a hotline with prize-winning games or questions and answers. The main contents are the dissemination of 5. 17 activity information, the promotion of GSM business brand, the latest preferential information, etc. (5. On the day of17, the winners' prizes should be locked in the venue or service hall). Prizes can be provided with prepaid cards or preferential account opening and free gifts.
5. "A penny charity auction"
These include the auction of "New SF Card" and MMS mobile phones, and the proceeds from the auction are donated to a charity foundation in a city. In the past, auctions started at one yuan, but the "one penny" auction may make people feel fresh. Advertising slogan: "You get what you pay for".
6. "MMS" photo contest and "MMS" wonderful character show
Set up a special mailbox. Participants can send the photos taken by MMS mobile phones to the designated mailbox and publish them. Readers can click to view or viewers can comment publicly. You can shoot the "MMS" character show on the MMS mobile phone, or you can use the "MMS" to imitate the mobile phone to shoot the game. The MMS Photo Contest selected all outstanding works, and the "Wonderful People Show" specially selected the wonderful people photographed by MMS.
7. Launch timely gifts
Timely gifts can provide special (special logo) sun umbrellas, sun hats and even sunscreen. Pay attention to the affection of gifts, and according to the current social hot issues, launch a SARS prevention manual with mobile signs, reflecting the affinity and care of mobile.
8. Other preferential measures
The main purpose is to stimulate low-end potential users to access the network.
PHS and Unicom's low-end brand promotion countermeasures: emphasize good network signal, and the quality and cost performance are equivalent: "a penny for a penny".
(Other preferential measures shall be formulated separately by your company, preferably binding ...)
9. Wonderful roadshow "Communication of all mankind"
All the above are for human communication, at least to facilitate the public in a city to enter the realm of unlimited communication more easily. Wonderful roadshows bring the public (target audience) together and build a bridge between mobile communication and audience.
Wonderful roadshow continued: Many telecom operators have occupied the downtown area of A, but all their towns and villages are left unattended. "Communication of all mankind" should be everywhere. At the same time, it is also a good opportunity for us to seize the surrounding markets and extend the excitement to all their major towns and villages, which will bring good benefits.
Wonderful and touring performance schedule (omitted)
10. "Communication without borders, service without distance"
Put information about activities, especially preferential measures, in every corner. Connected to every self-built service hall in a city, as well as all joint stores and franchisees, consumers can feel the intimate atmosphere of a city mobile company "for the communication of all mankind" anywhere.
Selected planning schemes for World Telecommunication Day (II) I. Purpose (suggestion):
1. Warmly celebrate the fifth 5. 17 International Telecommunication Day;
2. Show the brand image of China Mobile to the outside world, and promote, publicize and popularize data services;
3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery, on-site promotional performances, communicate with new and old customers at zero distance, consolidate old customers and tap new users.
Second, the theme of the event:
The future is in my hands.
Third, time:
X month X day (X: X: xx-XX: XX: XX), location: XX Square.
Four. Activities:
1, brand image display;
2. Promote data services;
3. Self-help business promotion;
4. Corporate image advertising video promotion;
5. Promotion of China Mobile's agent image;
6. Cultural performances;
7. sweepstakes;
8. Give gifts.
Verb (abbreviation for verb) Site layout (see the floor plan for details):
1. At the entrance of Gualu Square opposite KFC, a 9.76m9.76mt stage was built with the litchi garden in Gualu Square as the center. Background and main slogan: "The future is in my hands" (see the renderings for details)
2. Set up four 6m3m exhibition areas on both sides of the stage (see the renderings for details):
A, brand image display area (right1);
B. data services (2 on the right);
C, self-help business promotion area (left1);
D, corporate image advertising promo playing area (second from left).
3. China Mobile's agents (mobile phone dealers) have X 3m3m exhibition areas, which are placed opposite to the X exhibition area (see the renderings for details).
4. The square flower base is filled with 1.5m0.5m propaganda colored flags (printable signs and propaganda standard terms);
Slogan (suggestion): China Mobile Communication
5. Eight banners of 10m0.75m are hung on the lamppost near Litchi Garden in the square.
Banner content (suggested):
I. Warmly celebrate the 5th xx 5. 17 International Telecommunication Day.
The future is in my hands.
6. There are two balloons hanging on both sides of the entrance of Hanglv Square opposite KFC; There are two balloons and two motorboats hanging around the litchi orchard.
Slogan content (to be determined):
7. Set three publicity arches (15m long) at each entrance of the square.
Slogan content (to be determined):
8. At the entrance of the square (opposite KFC), there are two dancing stars on both sides of the arch.
9. Set up two painting and spraying posters of booth 4m 1.2m at the entrance of the square; There are 1 on both sides of the stage, exhibition area and leisure area.
Sixth, create an activity atmosphere:
1. mode: With the brand image display and data business promotion of China Mobile as the leading factor, a series of activities such as cultural performances, lottery promotion and gift giving are carried out to give back to the public (attract people).
2. Implementation of activities:
1. Brand image display: set up consulting desks and chairs in the consulting business area, and arrange staff to consult and promote the existing four brands of China Mobile, namely GSM, M-Zone, China Bank and China Volkswagen Card. The staff should distribute leaflets of four brands to the public to publicize the advantages of each brand and what new preferential activities are available recently; Give lottery tickets and small gifts to users who handle business on site.
② data service promotion: set up a consulting service desk in the data service area to consult and promote data value-added services, ip services, pictures, ringtone download services, etc. Arrange technicians to show and demonstrate MMS service and various fashionable mobile phones to users who come to consult and handle business, and distribute relevant leaflets, small gifts and lottery activities.
③ Promotion of self-service business: Five large-scale mobile phone models (self-service consulting computers) are placed in the self-service business area for users to inquire about relevant information and promote the popularization of self-service business.
④ Promotion of corporate image advertising propaganda film: Set up cameras (televisions), video players (DVDs, VCDs) and audience chairs in the video advertising publicity area, take turns to play the advertising films and propaganda films recorded by the company, arrange relevant staff to explain relevant contents, promote brands and gather people.
⑤. Agency image promotion of China Mobile: Several agents (mobile phone dealers) of China Mobile were invited to set up publicity spots (mainly tents) at the scene to promote their new mobile phones and related preferential measures. In order to increase the activity atmosphere and show the strength of China Mobile Company.
6. Cultural performances:
A. theme: the future is in my hands
B, XX: XX —— XX: XX Cultural Performance: This cultural performance is mainly based on song and dance performances, mobile phone shows, China Mobile related knowledge publicity, lottery and other activities to gather people; The ultimate goal is to convey information and attract people to participate in evening performances.
C, XX: XX —— XX: XX Large-scale literary evening: The evening kicked off with the opening speech of relevant leaders of China Mobile, attracting crowds with songs, dances, mobile phone shows and other programs, and the host set off a climax through a series of activities such as lottery, interactive games, prize-winning China Mobile knowledge quiz and small gifts.
⑦. Lottery:
First, the lucky draw:
A, the prize amount is about xxx yuan, and X prizes are set. The prizes are mainly mobile phones and prepaid cards;
B, X month, X day —x month, X day, when handling business in the mobile business hall outlets, it will be distributed to customers, and a lottery box will be set up;
C.X month will be distributed at the site (hanging green square) and the lottery will be held at the site;
D, lottery tickets are provided with positive coupons and negative coupons, and customers keep the positive coupons, tear off the negative coupons and put them into the lottery box;
E. In the lottery, the host or the leader of China Mobile draws the second ticket from the lottery box as the winning number.
(The ticket holder must go to the site to collect and exchange tickets. )
B. On-site prize-winning question and answer:
A. During the cultural performance, the host puts forward a question and answer about China Mobile Knowledge, and the audience who answers correctly can enter the live lottery opportunity;
B, the prize amount is about yuan, and X prizes are set, mainly prepaid cards and small gifts;
C. Lottery method: Visitors who have the chance to draw a lottery will go to the lottery tray on the stage to draw a lottery. The audience only needs to turn the lottery wheel, and the pointer stays in one prize area, that is, several prizes.
Today, gifts:
A. Send some gifts to customers who handle business in the business hall to thank customers for their trust and support for mobile;
B. Give some gifts to customers who handle business in the exhibition area or consulting service area to thank customers for their trust and support in mobile;
During the performance, the host and singer distributed small gifts to the audience to promote the atmosphere.
Seven. Activity flow (suggested):
Morning: Before X: XX, the site layout is all ready;
X: x:xx——xx:xx: XX carries out consulting activities and business promotion, and issues lottery tickets (playing rock music to attract people).
XX: XX —— XX: XX cultural performances (mainly cultural performances, mobile phone shows and lottery)
Afternoon: XX: XX-XX: XX carries out consulting activities and business promotion, and issues lottery tickets (playing light music and mobile phone videos).
Xx: XX —— XX: XX Art Evening (Speech by China Mobile's leaders, interactive prize-winning games, art performances, mobile phone show and lucky draw).
Plan Selection of World Telecommunication Day (III) I. Purpose of the event
In order to further strengthen the city's radio management publicity work, enhance the awareness of the whole society to abide by radio management laws and regulations, and promote the scientific development of radio management. Further improve the effect of broadcasting and publicity in our city.
Second, the content of the activity
(1) Activity time: X month X day.
(2) Location: xxx Park.
(3) Activity members: all cadres and workers in the overall situation.
(4) Activity form:
(1) Set up publicity boards, set up information desks and distribute brochures in xxx Park to answer questions from the masses on the spot.
(2) Carry out prize-winning quiz activities.
(3) distributing publicity materials.
Three. Activities require
(1) Strengthen leadership and elaborate organization. Make clear the implementation plan of the World Telecommunication Day publicity activities, and put the responsibility on people to ensure the implementation of the World Telecommunication Day activities.
(2) Highlight the theme and take various forms. To carry out the publicity activities of World Telecommunication Day, we should focus on the center, highlight the key points, make overall plans, give play to our own advantages, and carry out various publicity activities that the masses like.
(3) Seeking truth from facts. The publicity activities of World Telecommunication Day should be closely combined with the current key work of radio management to enhance the pertinence and effectiveness of publicity.
(4) Summing up experience and establishing mechanism. After the World Telecommunication Day publicity activities, we should conscientiously sum up the experience of the World Telecommunication Day publicity activities, establish and improve the publicity mechanism, take radio management as an important part of our daily work, and create a good radio management atmosphere.
Time Selection Scheme for World Telecommunication Day (IV)
X month x day.
location
Xx children's welfare home.
content
1. A donation ceremony was held in the Children's Welfare Institute. The leaders of xx Mobile Company donated money to the Children's Welfare Institute on behalf of all customers who participated in charitable donation.
2. Organize students from an art school in xx city to get together in the Children's Welfare Institute to celebrate Children's Day.
cost budgeting
The layout of the website is about xxx.
As a supplement to the overall activities of 5 17, a series of activities of Global Link Theme Club will be held from late May to the end of June. With the theme of Zheshang Club, New Women Club and Golf Club, each theme will be held once to further enhance customer perception.
I-word duration
Medium x to medium X.
Activity content
1, xx club activities. Cooperate with Bank of China to hold a series of lectures on financial management. The financial management lecture mainly considers the financial management needs of silver card customers, making it a lecture with wide customer participation and regional tour. The lecture time is planned to be in X, X (in the downtown area of xx, for urban areas and xx silver card customers), X, X (in xx, for xx silver card customers), X, X (in xx, for xx silver card customers).
2. Golf club activities. Cooperate with Yeung Yi Oriental Golf Club to carry out golf tour membership activities. The activity is divided into four groups, each group has xx members and ***xxx participants. The time is tentatively set at X, X, X, and the activity time is from X: XX to XX every morning. At noon, we will arrange a buffet in the stadium restaurant. Activities include: X boxes of balls per person in the driving range, and a battery car tour of the X-hole stadium.
3. New women's club activities. Jointly hold a talk on women's health with xx Sherpin Women's Club, and invite xx health experts to interact with the new female members of xx Mobile Global Communication. On-site activities are interspersed with auctions of mobile phones, mobile phone numbers and advanced beauty products, and the proceeds are donated to recipients in the name of xx Mobile, commodity providers and customers.
Mobile phones are provided by mobile phone manufacturers. It is estimated that X mobile phone manufacturers will provide X mobile phones, each worth about xxx yuan, and the proceeds will be donated by the mobile phone manufacturers, Wenzhou Mobile and customers. The mobile phone number is provided by xx Mobile Company, and the starting price of the mobile phone number is xxx yuan in advance, which is not capped. The prepaid phone bill taken by the customer must be consumed within one year, and the prepaid phone bill is donated by xx Mobile Company and the customer. Advanced beauty products are provided by Sherpin Women's Club, starting at RMB xxx, with no cap. The proceeds are donated by xxx Sherpin Women's Club, Global New Women's Club and customers.
Division of labor description
1.xx Club Finance Lecture The marketing department will take the lead in activity planning, venue arrangement and venue layout. Person in charge: xxx City Business Department, Yueqing Branch and Pingyang Branch are responsible for customer invitation, on-site customer reception and points exchange. See the activity plan for details.
2. The golf tour of the golf club is coordinated by Wei Hong, Marketing Department, and Oriental Golf Course, and the urban business department is responsible for arranging the invitation of customers. Person in charge: xxx venue layout, xxx, media invitation, xxx.
3. The health lecture of the New Women's Association is planned by Wei Hong from the marketing department, and the city business department is responsible for the customer invitation. The person in charge is xxx.
4. The implementation details of the above activities will be based on the planning scheme of each individual activity.
Cost budget (about X million yuan).