1, the product style is more diversified: the products of famous and excellent products are very rich, covering daily necessities, stationery, food, cosmetics and other fields. Miniso, on the other hand, mainly focuses on household items, with relatively few product categories. Therefore, the products of famous products are more diversified and can meet the needs of different groups of people.
2. Pay attention to brand marketing: Famous products do better in brand promotion and marketing, and their advertisements and online and offline activities are more colorful. Miniso pays more attention to the quality and design of the product itself, and promotes the brand through the word-of-mouth of the product and the word-of-mouth of users.
3. Pay attention to innovation and R&D: Famous products do better in product design and R&D, and can constantly introduce new products and new ideas. Miniso, on the other hand, pays more attention to the practicality and price of products and adopts existing designs and models.
Brand philosophy
MINISO pursues a simple, natural and rich life concept, designs and manufactures genuine goods, and takes into account the related issues such as earth resources, environment and recycling while developing goods, so as to truly return to nature and reduce product costs.
MINISO is not only a brand, but also a lifestyle. She does not deliberately emphasize the so-called fashion or personality, nor does she agree that mass brands should raise prices. On the contrary, MINISO's famous and excellent products develop goods from the perspective of future consumption, that is, restore the essence of products, retreat from glitz and return to nature.
MINISO famous products not only enrich daily necessities, but also take into account the rationality of prices; Like a compass, it points to the basic and horizontal position in life and provides simple and easy-to-use life products.
The above contents refer to Baidu Encyclopedia-Famous and Excellent Products.