We agree that "corporate culture is an ecosystem. While maintaining the stability of core values for a certain period of time, we should constantly make corresponding adjustments with the changes of internal and external environment. Corporate culture is a dynamic concept. " Therefore, according to the structure ("system layer, material layer, behavior layer and spiritual layer"), nature ("invisibility, dependence, relative stability and continuity, personality") and function ("guidance, restraint, cohesion, encouragement and radiation") of corporate culture, different measures are taken in combination with the different development stages of the company, so as to make corporate culture.
We believe that it is only a way to spread, publicize, train and implement through various forms and with the help of various cultural networks. To make corporate culture truly effective, the following aspects are needed:
1, "number one" attention is the key. Because corporate culture reflects the value demands of entrepreneurs to a great extent, it is more effective to carry out it from top to bottom. The key is that entrepreneurs (or leaders and bosses) should first pay attention to it; And take the lead in practice;
2, unified thinking is fundamental. The middle and high-level enterprises must unify their understanding and thoughts. Only by forming a * * * understanding and reaching an agreement in the management of the company can we lay a solid foundation for effective promotion in the future;
3. Planning and design is the premise. To better promote the construction of corporate culture, we must make a good planning and design plan, especially to ensure the feasibility and operability of the corporate culture construction plan;
4. Develop standards for guidance. According to the planning scheme, formulate standardized "process" and "operation" standards and processes to facilitate the "operation guidance" in the implementation process and subsequent implementation, so as to make it go smoothly;
5. Create an environment and build a platform. Create a good working environment and a strong corporate culture atmosphere, strengthen corporate culture ceremonies, organically integrate corporate culture with daily work, and make employees subtly affected;
6. Leadership catalysis is very important. Senior high school administrators should not only set an example, but also set an example and play a "catalyst" role in encouraging, pulling and promoting;
7. The formation system is guaranteed. Establish and improve the inspection, supervision and assessment mechanism, form a system guarantee, and ensure the smooth implementation and effective monitoring of the corporate culture promotion process;
8. Evaluate the effectiveness of system promotion. Establish a corporate culture evaluation system, regularly evaluate the implementation effect of corporate culture and give information feedback, link the effectiveness of corporate culture construction with the performance of department leaders, form a strong grasp, and ensure that corporate culture construction is truly implemented and plays its due role.
"The landing of corporate culture is a systematic project. In a narrow sense, it is a process of promotion, infiltration, assessment and perfection of corporate culture concept. But in a broad sense, it is a process of enterprise's own growth and a long-term dynamic evolution. " Therefore, how to promote the continuous evolution, sublimation and real landing of corporate culture with advanced ideas, systems, behaviors and images based on the strategic development needs of enterprises and the actual situation of enterprises, so as to make it an indispensable soft power of enterprises and provide strong cultural support for realizing the long-term goals of enterprises still needs our unremitting efforts!