Why is Apple's copy so concise? Because it looks very advanced, if you are in the design industry, you will know that the more concise things look more advanced. Even if you are not in the design industry, look at Apple's copywriting and other mobile phone manufacturers' copywriting, and you will find the difference. Although Apple's copy seems simple, it has a sense of advance. This style is the most commonly used in Apple's copywriting, because it is simple, but it can deepen the impression of consumers and leave consumers with a sense of high quality. Many manufacturers want to imitate, but they can't. Even imitation is useless. Because people will think of Apple when they see this copy, and this is Apple's shrewdness.

Does Luo Yonghao's speech make sense? Of course, it makes sense, but Apple's copywriting can't be said to be uneducated, only that it has less cultural content. It's not that Apple doesn't pay attention to it, it's that Apple does it intentionally. Apple will only make a simple and clear introduction on the copy, leaving a deep impression on consumers. But it doesn't rule out that some consumers don't like it, such as Luo Yonghao, but it doesn't matter, because most consumers like it, otherwise Apple would have closed down.

In fact, Apple's copywriting has always been simple and direct. Apple did not introduce the configuration parameters of the product too much, but described the upgrade and change of the new machine with the least language. This has always been? Round copy? The characteristics of. Some netizens strongly suggested that Mr. Luo Can should take charge of product and brand management at Apple after paying off his debts. Read a lot of comments. In fact, not many people think that Apple copywriting has no culture. On the contrary, many netizens think that Apple's localized copywriting has improved. In the process of product promotion, marketing copy is a very important part, and a good copy is not necessarily a particularly beautiful literary sentence. Some copywriting is simple and fluent, but it is easier to remember. Many products may have been forgotten, but those brainwashed advertising copy can be circulated for a long time. This is the charm of simplicity and localization, and Apple obviously wants to develop in this direction.

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