Lexus (English: Lexus, Japanese: レクサス) is an independent premium automobile brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania.
In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. At the beginning, Lexus used "passion for perfection" as its propaganda slogan in the United States.
Later, "pursuing perfection" was taken as the marketing motto by all countries and regions in the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports".
The brand Lexus was first launched in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.