Nike started from a small company that produces running shoes, and has been committed to innovation and design, constantly increasing investment, with a view to producing products that can improve athletes' performance. In China, Nike signed sponsorship agreements with four A football clubs as early as 1994. At the same time, it also maintains close cooperation with men's basketball team and women's basketball team. The company is also committed to the cultivation of sports stars and opportunities for young people to participate in sports. 1996-97, Nike fully sponsored China Jianlibao Youth Team to study in Brazil. For the first time, a 3-on-3 basketball match, Nike High School Men's Basketball League and Nike Youth Football Super Cup were established.
Nike's slogans "just do it" and "no end" are the best proof of all the achievements made by Nike: success is never the past tense, but the future tense.
The origin and history of Nike
1963- Phil Kningh, one of the founders, introduced the new Tiger brand sports shoes [Onitauka] from Japan. The name of this organization is Blue Ribbon Movement, and its headquarters is Phil Knin's truck. He sells shoes along the way.
1964—— Bill Bowerman, a long-distance running coach, joined the blue ribbon and earned only $250 this year. 1964, a long-distance running coach, earned only 250 yuan this year. At the University of Oregon, a famous American track and field school, Bowerman and Ned, a middle-distance runner, served as track and field coaches. Their meeting was the beginning of Nike history. 1964, they each invested 500 dollars to set up a sporting goods store called "Blue Ribbon" to represent Oni Tsuka.
(later Arthur) products as the starting point. Later, he developed the world's first pair of nylon sports shoes with full-length soles "Marathon" and "Boston" and constantly developed new products.
1968- Cortez sneakers designed by Buweiwen and produced in Japan have become the best-selling styles of Tiger.
197 1 year-phil knight officially changed its name to [Blue Ribbon] Nike.
1972- muffin sole Bowerman was inspired by the baking tray, so he developed a durable and shock-proof waffle sole. The "WAFFLE TRANER" launched in the second year immediately became the sales champion in the United States at that time. The hook officially appeared on the shoes, and the company earned $65,438+$0.96 million. It is said that the girl who designed the hook only got 36 dollars.
1973- steve prefontaine became the first runner to wear Nike running shoes.
From BRS to NIKE (1972-1978)1978, the name of the club was changed to "Nike".
1977—— Nike was looking for a shoe factory in Taiwan Province province, and Taiwan Province Baocheng took the order, with a surplus of 28.7 million dollars that year.
1978-published the world's first pair of air cushion shoes "Tilvet". Since then, Nike's market has expanded to the whole world. 1982, the masterpiece Air Force One was released again.
1979- the appearance of air cushion shoes, the first pair of downwind running shoes equipped with advanced NIKE-Air shock absorption technology was launched, and NIKE sportswear began to be manufactured and listed. Nike's revenue accounts for almost half of the American sporting goods market, especially in the field of running shoes. Players wearing Nike running shoes cover all track records from 800 to 10000 meters.
1985- Jordan becomes the spokesperson. Signed a cooperation contract with Chicago Bulls newcomer Michael Jordan, and Nike Air Jordan named a series of basketball shoes and sportswear. The production of "Air Jordan" series caused a snap-up, which also laid the momentum for Nike in the future. 1987, and launched a transparent "AIR MAX" series, which also caused a wave of buying. This year, Nike also began to enter the category of off-road vehicle shoes. In 9 1 year, it launched the ACG series and launched the beach-rushing operation. Because Nike has advanced technology and unique marketing strategy, it is difficult for other brands to compete with it.
After 1985, the income decreased and increased, so it is necessary to save expenses, cut general administrative expenses and reduce inventory, with 4,200 employees worldwide.
1987- the annual income dropped to $870 million. However, the advanced NIKE-Air patented shock-absorbing insole re-established NIKE's leading position in science and technology in the industry; Air Max visual air cushion sneakers let the world see the superiority of Nike-Air patented shock-absorbing air cushion for the first time. In addition, the fourth generation of Air Pegasus sold 5 million pairs, and multifunctional sports shoes just caught up with the aerobics craze.
1988—— The advertisement "Just Do It" appeared, and bo jackson, an amphibious advertising star who plays baseball and football, was invited to endorse it.
1 990-spent1billion dollars on advertising, but it was worthwhile to make a surplus of more than 2.2 billion dollars that year.
1992—— Nike City in Chicago opened, combined with a theme park, covering an area of 60,000 square feet.
1996-the beginning of the glasses series. Tiger Woods also joined the spokesperson series.
1997- Nike's revenue in Asia increased from $300 million in fiscal year 96 to $800 million in fiscal year 97; Established two customer service centers in Seoul, South Korea and Tokyo, Japan; Chinese mainland has become a buyer and an extremely important market. The headquarters world park continues to expand, and it is planned to accommodate 7 100 of the global18,000 employees. Nike's Air GX and Air Foamposite sneakers set a comfortable standard for football shoes and basketball shoes. Sports industry analysts estimate that Nike's annual revenue will reach $9 billion. All efforts are just for a simple goal, to help athletes pursue better results.
The Golden Age of Nike (1978- Now)
1964- Nike's predecessor is Blue Ribbon Sporting Goods Company, and blue BRS is the abbreviation of the company.
197 1- Blue Ribbon Sporting Goods Company started to manufacture its own sports shoes and designed an original hook pattern.
1978- Hook gradually surfaced, with the same size as English, and the blue ribbon was officially renamed NIKE, Inc.
1985-logo was changed to red box with white characters, and Air Jordan shoes and clothing went on sale in the same year.
1995- a song dominates the world and sweeps the world.