I didn't investigate some of them, so I have no right to speak. For example, its slogan is low price every day. I can only say that it is really lower than others and gives consumers more benefits.
Because a friend of mine, who is a consulting company, has specially studied the price of Wal-Mart and found that it is strategic. For ordinary people's sensitive items, the price is more affordable than that of their peers, but for some items that are not sensitive to price, the price is higher than that of their peers.
But through this strategy, consumers can easily agree with Wal-Mart's demand for "low prices every day". As everyone knows, this low price is only a long-term psychological suggestion.
There is a principle of proximity when shopping in large supermarkets. Consumers mainly consider convenience. In everyone's mind, as long as the scale reaches a certain level, the price difference is not big.
In addition, for some consumers, it is easy to form buying habits, which will gradually weaken the careful attention to prices. After all, not many consumers decide to shop after studying the prices of supermarkets such as Wal-Mart, Carrefour and Hualian in detail.
As consumers, we have no obvious feelings about the price, but we feel stronger every time in the experience.
Look at today's Wal-Mart, which is more and more different from what the books and some professionals say. Of course, there are some things that we cannot see. For example, it is said that in order to save costs, Wal-Mart has to use printing paper on both sides, strictly control costs during business trips, and the warehouse is the conference room. It is claimed that every penny saved will be given to consumers. We can't see this. We used to believe it. When I discuss Wal-Mart with others in some forums, I will learn it as a case.
Now, from my actual experience, I believe this is just a kind of communication. I dare not categorically say that it may be the case in the early days of starting a business or in the United States, but in China, Wal-Mart's management concept is undergoing serious deformation or even distortion.
From the experience of our consumers, I directly feel some soft services, such as the three-meter smile principle that Wal-Mart once claimed, which I have never felt before. I dare not expect some experts to say that quantitative smile can "show eight teeth".
Basically, I have been confused about shopping at Wal-Mart these times, and I have to take the initiative to ask the staff every time. Personally, I feel that the goods are very messy, and I want to ask in detail every time I buy something. There is no staff around me. Looking around, there is not a Wal-Mart employee in the whole area. You can always see the staff dangling when you take something.
Sometimes we are asked to smile, but employees always feel that we owe them money. What's more, we don't know our product structure, such as environmental protection now. We want to buy some environmental protection bags. We asked two employees, and one of them pointed to it to find it there. One of them cannot be directly explained. Later, I went to the cashier and was told not to sell environmental protection bags. Usually I bought some products as gifts. It was said that it was a promotion of Yunnan Baiyao toothpaste, and we bought a box of environmental protection bags as a gift, so we quickly bought Yunnan Baiyao toothpaste, although we know that this product is more expensive with the help of the concept of Yunnan Baiyao, which is several times that of ordinary toothpaste, and 26 yuan has a tube. In order not to use plastic bags, we bought Crest and then Yunnan Baiyao toothpaste.
As a result, I was told to go to the cashier to get the environmental protection bag, and waited in line at the cashier for a long time. I was told that I needed to go to the second floor to sell toothpaste, so I moved to the second floor. Results Yunnan Baiyao had no promoters. I asked two Wal-Mart employees to take a look at it for me, but the result was no return. Then I went to the cosmetics cashier to explain the situation. The staff member was very cheerful and immediately took an environmental protection bag from below, but he said something that made people listen.
Hehe, it seems that he gave me a bag. In his opinion, what do you want for a small gift?
Environmental protection bags are small things for him, but big things for customers. The packaging bag was given, but as a customer, I was not only dissatisfied, but also angry. This behavior is actually the cost of the company. Everything is given. Originally, consumers could be satisfied with you, but your attitude is really uncomfortable.
Because I still remember him. At first, I paid the money here. It was the same employee who bought several things. As a result, he paid the money and forgot to take anything. Several employees stood at the cashier's desk without warning or giving us anything. We walked around the whole area for a long time, and then turned to the first floor to remember, and immediately came up to get it. These things are still in the most prominent position at the cashier. I'll get it. The staff didn't say a word. I thought at that time, Wal-Mart employees are really good enough. Employees who lose initiative and basic service etiquette are basically fixed at the level of grassroots employees forever.