"Different" is the slogan of Apple's differentiation strategy. Does Apple think the product is popular with customers? The most important thing is whether it can meet the increasingly personalized needs of consumers.

Think Different is an advertising slogan created by the advertising company TBWA new york Branch for Apple in the late period of 1990. It is used in well-known TV advertisements, several print advertisements and several TV advertisements of Apple products. After the Switch advertising campaign started in 2002, Apple stopped using this slogan.