Hunan Rosennina Food Co., Ltd. was established in 1998, which is a large-scale food chain enterprise integrating bread, cakes, pastries and Chinese and western restaurants. The company is headquartered in Chenzhou, which is known as Lin Yi.

As far as Zhong Bai Rosen's name is concerned, there are obviously two messages, one is Rosen and the other is Zhong Bai Rosen. Therefore, Zhong Bai Rosen is actually a convenience store brand co-founded by Zhong Bai Group and Japanese Rosen Co., Ltd., referred to as Zhong Bai Rosen. Zhong Bai Group is a large-scale chain-listed enterprise with commercial retail as its main business, involving supermarkets, department stores, convenience stores, fresh food, electrical appliances and other formats.