N brand was born in 20 15, which is a high-performance brand of modern cars. The goal is to make people feel the pleasure of driving outside of racing in their daily lives. With the slogan of "never just driving", brand N has been constantly polished through the experience of global competitions and integrated the philosophy of racing into every production model.
As early as the 1990s, Hyundai Motor began to develop high-performance engines and products. In 20 13, Hyundai Motor released the i20 WRC concept car. In the same year, the test center of Hyundai Motor Group in the new Boglin circuit was officially completed, and the medium and long-term development plan of high-performance N brand was formulated, and the high-performance N brand logo was released.
The letter "n" of brand N comes from the initials of Namyang, the global R&D center of Hyundai Motor, and New Bogeling, where the performance test center of Hyundai Motor is located. On the other hand, the brand name letter "n" looks like a curve in the track.
N brand's i20N WRC, Elantra N TCR, I30TCR and many other racing cars have won the world's top WRC, WTCR and New Boeggering 24 Hours for many times. In WRC Arena, brand N won the annual manufacturer championship for two consecutive years from 20 19 to 2020; Last year, in the WRC*** 13 race, the N-brand racing car 1 1 times reached the podium, and successfully won the championship trophy in five races in Italy, Finland, Belgium, Greece and Japan, which was the first time that the modern WRC team won five championships in a single season. Hyundai Motor started to compete in WTCR on 20 18, and won the annual championship of WTCR on 20 18 and 20 19 for two consecutive years. In 2022, Elantra N TCR won the WTCR annual championship (driver and team). Hyundai's high-performance brand N has participated in and completed the "New Borgling 24 Hours Endurance Race" for 7 consecutive years. In 2022, in the 50th "New Bogeling 24-hour Sainu Bogeling Station", Elantra N TCR and i30 N TCR won the first and second place in the TCR group respectively, which is the second year that Elantra N TCR won the TCR group championship.
Till Wartenberg, vice president of Hyundai Motor's N brand and automobile sports business, said at the press conference: "The pyramid of N brand products has built the overall development of the brand." The pyramid product system of brand N consists of motorsport-rolling laboratory -N-N line from top to bottom. Rolling Lab bridges the gap between racing cars and N-brand production cars, and devolves the high-performance technology in racing cars to N-brand production cars, so that each N-brand production car inherits the three DNA of N-brand, namely, cornering rascal, daily sports car and track ability.
At this year's Shanghai Auto Show, two Rolling Lab concept cars of N brand, the high-performance electric concept car RN22e and the high-performance hydrogen fuel cell hybrid concept car N Vision 74, also made their debut in China.
This year, Hyundai Motor started with the brand-new Elantra N and officially introduced the N brand into the China market. Elantra N is also a representative model of N brand.
The front face of the new Elantra N has expanded the black border and added body color matching decorative strips; There is a stern design on the black bumper at the rear of the car; Details such as red rubber strip for N brand on the side decoration line. In addition, the black anodized logo was first applied to N brand high-performance vehicles.
Hyundai Motor also plans to launch the "game changer" N brand high-performance electric vehicle IONIQ 5 N in the China market in the second half of next year.
From May to September, Hyundai Motor will prepare several Elantra N circuit experience activities in major cities in China, such as Shanghai, Guangzhou and Beijing. And n lounge; , started the track test drive in Shanghai; Hyundai Motor plans to launch the Modern Driving Experience China Project in China from September 2023, and professional coaches will bring track driving training and experience to China users.
After brand N enters China this year, Elantra N TCR will appear in TCR China. Moreover, this year, you can also see Elantra N TCR in the racing e-sports competition-"Li Shen Kesha Rose Sebert".
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