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One plus one slogan
One plus has had a hard time recently. As the official deliberately lowered the performance of the flagship mobile phone of the One Plus Nine series, One Plus has been criticized by many media overseas. Although I don't know if there are any similar problems with the domestic one plus nine series mobile phones, many people have questioned the one plus brand for one plus users. But as far as we are concerned, what really leads to media and users' dissatisfaction is not how much impact one plus has had on the mobile phone experience, but that one plus has not fulfilled its promise. The integrity of the manufacturer may be what the media and users value more.

We have previously reported in detail the practice of deliberately reducing the performance of mobile phones in the One Plus Nine series. For details, please see one plus Pro rollover? Run non-test programs to reduce performance! One plus is for endurance. To put it simply, some overseas users of the One Plus Nine mobile phone found that the performance of the mobile phone was declining. However, after testing by the media and testers, it was found that the flagship mobile phone of the One Plus Nine series adjusted the chip core calling mechanism in other software besides the game and test program, deliberately reducing the software performance except the test program and game. This directly leads to the fact that in daily applications, the performance of one plus nine series mobile phones can't reach the level of Snapdragon 888 applications, and even the performance of some applications can't even reach half that of Snapdragon 888.

One plus himself said that due to the excess hardware performance, one plus users want to get longer battery life and battery life, so one plus will reduce chip performance in daily applications. One plus emphasizes that the goal of one plus is to reduce power consumption and heat generation at the same time after the equipment achieves the expected performance from providing the strongest pure performance alone. Interestingly, in his words, one plus seems to think that Qualcomm's flagship chip is a bit over-designed, with excessive performance and high power consumption. This is a bit unpredictable for Qualcomm.

One plus 1 sounds reasonable, but the real question is not whether one plus 1 will affect the user's actual experience, but whether one plus 1 deliberately reduces the performance of the flagship mobile phone is not an open behavior, and it also makes the promise made by one plus 1 on the flagship mobile phone go up in smoke. For users, what is actually unpleasant is to add this seemingly dishonest behavior.

As early as the release of one plus nine series mobile phones, one plus nine meant to provide a perfect fast and smooth experience. Although one of the key points of One Plus Nine is the camera system cooperated with Hasselblad (as it turns out, the cooperation with Hasselblad failed to provide much good camera performance), the current propaganda word of One Plus Pro is still "full-range high energy", which has obviously not been realized. In fact, in most software, one plus nine mobile phones will not call X 1 core, and the core frequency is deliberately reduced, which obviously cannot achieve the so-called full range of high energy. What's more, Yijia once said at the press conference that this is the best of all Snapdragon 888 mobile phones, and now it seems more like a joke.

Finally, the biggest problem is that Jia Jia vowed that he deliberately lowered the performance of his flagship mobile phone to increase battery life and reduce power consumption and heat generation. He also said that the mobile phone has achieved the expected performance. But if that's the case, why didn't Yijia disclose her own practice, but made such a change quietly? If these changes are as good as Jia Jia said, there is absolutely no need to hide them. Unfortunately, all this was done quietly without informing the users. Such a big change, users simply don't know. One plus puts the user's right to know where? And it seems that if it is not an accidental exposure overseas, I will not tell users in the future.

As many people have said, quietly changing hardware performance is actually a very dangerous practice, similar to software vendors and hardware vendors secretly running traffic on mobile phones. Apple has had similar lawsuits before, and had to make the relevant laws as the standard. The same is true of the current practice. If Jiajia really thinks that users need battery life more, they should be informed before deliberately reducing hardware performance, and such measures should be designed as functions that can be turned on or off, so that users can choose whether to have better performance or reduce performance to increase battery life, just like the current screen refresh rate.

We always believe that any opaque behavior of mobile phone manufacturers should be banned. In the past, the slogan was "no will", but now it seems that this slogan has gradually evolved into "no attention". In particular, this practice of reducing the performance of mobile phones without informing users is largely harmful to the brand of One Plus, which will only reduce the reputation of One Plus, so that more people will give up the brand of One Plus in the future.