IT 168 evaluation unconsciously, 20 14 has ushered in the last 1 month. Looking back on this year, the battle for Internet mobile phone brands has intensified. If last year was the year when new Internet brands were born, then this year is the year when traditional enterprises entered the Internet. Xiaomi's success on the Internet is certain. Last year, many new Internet brands followed Xiaomi's example and entered the Internet. But what is terrible is that many small brands have been shuffled out this year, and washing out the sharpest swords of these small brands is another wave of special mobile Internet brands that traditional enterprises have joined hands to enter the Internet.

This year's wave comes from the mobile Internet brands produced by the market in traditional enterprises. Huawei glory took the lead in layout and took the lead in encircling Xiaomi.

▲ This year's China Internet mobile phone brand: Huawei Glory

▲ Glory brand release

▲ Glory brand release

Huawei Glory actually launched the corresponding Internet model on the Internet shortly after Xiaomi entered the Internet. After several years of shuffling, Huawei officially released the glory brand on 0 13 12 16, and officially became a sub-brand of Huawei's intelligent terminal. On the same day, Glory 3C, Glory 3X, Redmi and Xiaomi were launched, and Huawei Meow King was launched to become Huawei.

▲ glory X 1

▲ glory X 1

Soon after, Glory released the Glory X 1 7-inch cross-border phablet at the Barcelona Communication Exhibition on February 23rd, 20 14, which was called the first magic toy for young people, and this release also revealed Glory's ambition for overseas markets.

▲ Glory Play Edition

▲ Glory Play Edition

In March of this year 19, glory launched the sword finger red rice note. Before the release of Red Rice Note, the glory play version was released in advance, 998, which was one yuan lower than the high version of Red Rice Note. The number of reservations for the glory play version is as high as150,000, breaking the record set by Red Rice Note. This sword really hurt Xiaomi. On March 3 1 day, the glory play version was officially released.

▲ Glory Carnival

On April 8, the Glory Carnival was held. The same 12 hour was jointly released on six platforms: Vmall, Tmall, JD.COM, Suning, Store 1 and Yixun. 654.38+0.08 million units were sold without reservation. Glory 3X, Glory 3C, Glory X65, 438+0, Glory Play Edition, Huawei Secret Box and Huawei Meow King were released together. This time, the Glory Carnival sold for $200 million all day.

▲ Glory 3G4G Edition

On May 22nd, the 4 millionth glory 3C rolled off the assembly line. At the same time, Huawei Glory released the glory 3C 4G version, and cooperated with the mobile Internet giant Tencent for the first time to launch a series of marketing activities such as the glory 3C 4G version reservation on Tencent QQ, and this glory 3C 4G version also opened the next 4G road of glory products.

In May, besides releasing new products, brand promotion is not limited to online. Glory launched a series of brand activities of "Glory on the Road", including the open class of Glory Geeks, the national tour of Glory Caravan, Glory ultramarathon and the original assembly number of Glory Voice. Among them, four open classes were held on campus, and thousands of students walked into xidian university, Hunan University, Nanjing University of Posts and Telecommunications and Peking University to experience the wonderful speeches of glorious leaders and geeks in the industry. The number of people affected reached100000. In the same period, the glory caravan was launched simultaneously, and the glory brands and products were face to face with consumers at close range. During the tour, all the mobile phones of the Glory family-Glory 3C 3G/4G version, Glory X 13G/4G version, Glory 3X version, Glory Play version, Huawei Meow King, Huawei Secret Box, Glory Bracelet and other cool play products will be unveiled collectively. Glory Caravan * * * held 16 games, with over 8,000 people directly participating and affecting 5,000 people.

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On June 25th, Huawei Glory released flagship machine Glory 6 equipped with Huawei's self-developed CPU Hisilicon Kirin 920, and supported Cat 6 for the first time in the world. At the same time, Huawei Glory released its own brand slogan "Be brave to be yourself", advocating a brand concept different from "fever" and encouraging everyone to bravely pursue their own glory. Also launched a number of new products such as Glory 3C Telecom Edition, Glory Rubik's Cube and Glory Bracelet. The number of participants in the event was 600, and the online influence reached 400 million.

▲ glory tablet

On August 24th, Glory launched the Glory 3C Play Edition at a price of only 599 yuan. At the same time, it also released the first tablet product, Glory Tablet, with a price of 799 yuan. In the same period, Huawei Glory, the most powerful Internet brand in China, announced that it had reached a strategic cooperation with iQiyi, the most influential Internet content provider in China, and released the first cooperative model Glory iQiyi X 1.

In addition, in August, Glory launched the Glory 6 Partner Activity, where netizens can upload pictures, form interesting photo conversations with friends, and lead a new era of photo socialization. It also provides an interesting communication platform for China people who are introverted and do not like to express their feelings. As soon as "Partner Moment" was launched on August 27th, it stirred up a thousand waves on the Internet and set off a "partner" photo sharing craze. In less than three weeks, the number of participants reached 6.5438+0.2 million.

▲ Tesla geek tour

On September 19, Huawei Glory, Tesla and YHOUSE jointly held "20 14 Huawei Glory? Tesla geek tour was officially launched, and glory cooperated with world-renowned technology brands for the first time. Glory and Tesla, the world's top intelligent electric vehicle, have jointly built a glory Tesla geek tour covering 8 cities in China, including Shenzhen, Guangzhou, Hangzhou, Xiamen, Nanjing, Wuhan, Chengdu and Chongqing. More than 2,000 people participated in the event and took the lead in experiencing many cool functions such as opening the door, air conditioning and headlights of Glory 6 remote control Tesla. Glory and Tesla have also joined hands to lead a new era of mobile phone and car Internet of Things.

▲ Glory series' first telecom 4G mobile phone

On September 22nd, Huawei Glory released the first telecom 4G mobile phone in the Glory series-Play 4, which uses a 64-bit Snapdragon 4 10 processor, supports telecom 4G, supports dual cards and dual standby, and imitates leather texture. The price is 799 yuan. The aircraft also symbolizes the formal cooperation with telecommunications.

▲ Glory 6 is listed in Malaysia.

▲ Glory released the play brand.

65438+1October 13 glory released the Play brand, as well as glory Play 4 mobile and Unicom version, Play bracelet and glory 6 extreme edition products.

Glory Play 4 is the first batch of products released by the Play brand, which meets the needs of users for products with high cost performance. Glory Play 4 is equipped with Qualcomm Snapdragon 64-bit A53 architecture processor, clocked at 1.2GHz, manufactured by TSMC's 28nm LP process, and the GPU is Adreno 306, which is extremely cost-effective.

Wan Wan bracelet is the first wearable device of Glory Wan Wan brand, which shows the ultimate beauty of "Healthy Idol School". Using the industry-leading electronic bag 8 waterproof technology and battery UV fully enclosed waterproof technology, it will automatically record the daily activity steps, distance and calorie consumption, and also have cool wrist-turning bright screen, caller number display, anti-lost vibration reminder and remote photo taking functions.

Glory 6 Extreme Edition is equipped with Huawei's strongest Kirin 928 processor, clocked at 2.0GHz and packaged in a noble gift box. The price is 2999 yuan, and the limited edition is only 9999 sets. At the same time, it also announced the sales of Glory 6. Since its release on June 24th, the total sales volume has now exceeded 2 million.

▲ Double Eleven #11.11find a section #

165438+1October 1 1, double eleven #11.11,and its annual sales have exceeded1.

The next Glory 6Plus will be released on February 6, 65438+, because Glory 6 Plus will be equipped with the latest upgraded Huawei HiSilicon Kirin chip, which is almost a word in terms of overall performance. Previously, Huawei Glory 6 had reached the upload and download speed of Cat 6. Can Huawei Glory 6 Plus surpass this time? This is also a manifestation of the glory 6 Plus. The biggest highlight about Huawei Glory 6 Plus is of course its dual cameras. At present, Huawei officials have exposed the photo proofs of Glory 6 Plus, but there is no heavy volume about the focusing speed and quick start time of this group of cameras, so you can also touch them quickly. What exactly does the speed of light mean? Let's wait until the release of 16.

Summary: Looking back on this year of glory, it can be said that it is the most important milestone year of glory. In this year, not only did the glory brand declare independence, but it also brought great pressure to many Internet brands. Glory was not only laid out on the Internet in this year, but as an Internet brand with a traditional background, glory not only had online and offline activities, but also had mature marketing methods, and took its brand overseas in the middle of the year. For the attention of offline users and the improvement of overseas word of mouth, this is ignored or unable to support by many Internet brands. However, glory, with its advantages of favorable weather, favorable geographical conditions and harmonious people, went all the way on the mobile Internet this year.