Math question: As a supermarket manager, what kind of promotional slogan will you play and what measures will you take to get the maximum profit ... Thank you urgently ... Please write down the steps. ...... When it comes to holiday promotion, the biggest headache is probably the promotion manager. Holidays are often the blowout period of consumption. Everyone wants to eat this cake, but the reality is that nobody eats it. It's not that the activity is not new. In the past, consumers turned a blind eye and responded flatly. Even if the price plummeted, consumers not only refused to buy it, but also the brand image plummeted. Therefore, whether to do holiday promotion, how to do it and how effective it is, these series of questions are becoming more and more difficult to answer accurately. For the promotion manager, holiday promotion is like chicken ribs. "It's a pity to eat tasteless and abandon it."

So, how to do a good job in holiday promotion and achieve satisfactory results? In the personal practice with customers, we have gradually explored a set of effective design ideas for the promotion scheme, which can be simply summarized as four words: trust, potential, interest and income.

The so-called "trust" means honesty and credibility. Promotional activities usually include buying gifts, reducing prices or giving them away for free, and some innovative activities are experiential promotions. Various activities have made consumers take it for granted, and even they think that there is no free lunch in this world. Whether you buy a gift, reduce the price or give it away, they all think it's a gimmick, and they can take advantage of it. You have to think about it if you want to buy it. On the other hand, enterprises do have bad promotion behaviors such as making concessions with defective products, or raising prices first and then lowering prices. What's more, the promotion itself has a strong purpose of increasing sales, and the senior management teams of many enterprises often show a strong sense of promotion during the promotion activities. Therefore, how to make consumers eliminate psychological barriers and generate interest in promotion is a problem worthy of consideration by enterprises. Before the National Day, we organized the "2005 Chutian Fashion Beauty Festival" for various medical plastic surgery institutions. In order to prevent such activities from falling into the cliche of talking to ourselves, we chose to cooperate with Chutian Metropolis Daily, a powerful local media, which hosted and followed up the report. In this way, the participation of the media actually ensures the integrity of the activities with the credibility and authority of the media, and the enthusiasm of consumers to participate naturally increases.

It is necessary to break through the psychological barriers of consumers, attract attention and actively participate in them. It is also necessary to create a "potential". This "potential" refers to being good at following the trend and creating momentum (promotion atmosphere). At the beginning of Chutian Fashion Beauty Festival in 2005, we shouted the slogan "Beauty is as you wish", borrowed the trend of "singing as you wish" from the super girl voice, and integrated activities such as "free audition for plastic surgeons", "live PK" and "shortlisted image spokesperson", and publicized it for 8 consecutive color pages every week during the activities to create "Beauty as you wish" to the maximum extent.

Good "potential" is not enough. The design of promotional activities must also be "interesting", that is, fresh and interesting. Consumption itself is a thing that makes people feel happy. If it can be better reflected in the process of consumption, it will undoubtedly achieve the effect of promotion. For example, the above sea election and PK are full of freshness and excitement, which can make consumers accept promotional information in happiness, and it is easier to eliminate their psychological barriers and realize impulsive consumption.

The last word "benefit" is material benefit. Festival promotion is to maximize sales in a short time. In order to achieve this goal, we need to give appropriate benefits. However, this benefit must be given skillfully and well, otherwise it may fall into the embarrassment of giving a lot of gifts, and the price has dropped a lot, but no one bought it at last. Preferential design should be closely linked with final sales. As long as the design is reasonable, it can achieve the purpose of promotion. In this regard, I believe that the promotion managers of many enterprises have a deep understanding.

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