Netease formally established the online game division on 200 1, and its brand value has exceeded1300 million dollars, ranking among the seven largest game companies in the world. In 200 1 year, Netease successfully launched the first massively multiplayer online game in China. In 20 15, Netease Games reinterpreted its image with the slogan of "game lovers", positioning itself not only as a game platform and service provider, but also as a "game lover" with the same flesh and blood as all players.