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Operation process and skills of newspaper planning
1, overview
Newspaper planning is a kind of collective creative activity, which is carried out by the collective composed of "core layer" and "peripheral forces" The so-called "core layer" refers to the editorial part of specific leadership and operation, usually the editor-in-chief of a newspaper, the member of the editorial board, the head of the news editing department, etc. They formed a special planning team to lead and implement the planning activities. They are organizers of the planning process, producers of planning schemes, commanders and supervisors of trial schemes. The so-called "peripheral forces" refer to all those who make suggestions for newspapers and participate in planning activities irregularly, including newspaper editors and managers, government officials, experts and scholars invited from all walks of life to make suggestions and enthusiastic readers of newspapers. In such a complex and huge creative group, newspaper planning relies on constant information exchange and ideological collision, and is finally completed through constant comparison, demonstration and revision.
Newspaper planning is a very difficult systematic project, which usually lasts for several months or even years. The planning process can be roughly divided into three stages.
2. Planning preparation stage
Refers to the period from planning intention, preparation to scheme design. The main task at this stage is to investigate the internal situation of the media market and newspapers, subdivide the market and find the development space of newspapers.
Information is the basis of decision-making. In newspaper planning, two aspects of information need to be collected:
First, external information. That is, the information that constitutes the living environment of newspapers and is directly related to the development of newspapers. Specifically including:
(1) reader information. The composition of readers (age, gender, region, occupation, etc.). ), education level, consumer psychology and habits.
Habits, comments on newspapers, etc.
(2) Information of newspaper controllers. The policies, regulations and management regulations of the leading department of the newspaper, the attitude and intention of the controller to the news report, etc.
(3) Information of newspaper competitors. The current situation and trend of competitors, the experience and lessons of competitors in news reporting, etc.
(4) Newspaper related industry information. For example, newsprint production and modern communication equipment production have a direct impact on the scale, means and effect of news dissemination activities.
Second, internal information. That is, the information that constitutes the internal environment of newspapers and is directly related to the development of newspapers. Specifically including:
(1) Asset information. The newspaper's existing fixed assets scale and financial strength.
(2) Technical information. The newspaper's existing technical equipment, technical force and technical level.
(3) Talent information. The existing editors of newspapers and their division of labor, personnel quality, working state and psychological state, etc.
(4) Management information. The establishment of newspaper editing department, editing process, management level of people and property, etc.
This information is an important basis for newspaper planning, so in the early stage of planning and operation, it is necessary to establish a network and mechanism to collect information and actively obtain as comprehensive, accurate and effective information as possible. More commonly used methods are:
(1) Going out for a visit? That is, visiting other news media, visiting leaders of relevant departments, experts and scholars, visiting audiences and obtaining various external information.
(2) Sample survey of readers? That is, readers' information is obtained by sampling readers, issuing questionnaires and statistical data.
(3) hold a forum? First, invite relevant leaders, experts or audience to have a discussion, or organize internal staff of the newspaper to have a discussion to obtain relevant external and internal information.
(4) solicit opinions and suggestions publicly? That is, through the activities of collecting opinions and suggestions initiated by the newspaper, it attracts all sectors of society to offer suggestions for the newspaper.
(5) Internal individual conversations? That is, communicate with relevant editors and managers separately to obtain internal information.
After obtaining information, we should classify all kinds of information in order to analyze the media market and find the room for newspaper development. In the mid-20th century, Wendell, an American marketing expert? Smith put forward the concept of "towel field segmentation", that is, according to the different characteristics of consumers, the market is divided into several consumer groups, each consumer group is a sub-market, and each sub-market is composed of consumers with similar needs. The differences between these secondary markets are obvious. Market segmentation theory is very meaningful for enterprises to find the target market. As a cultural product, newspapers can also learn from this theory when determining their own market positioning. For example, the newspaper reader market can be subdivided according to multiple criteria, such as geographical criteria (different groups are divided according to readers' geographical location R), economic income criteria (different classes are divided according to readers' income level), population criteria (different groups are divided according to readers' age), psychological criteria (different types are divided according to readers' lifestyle and motivation to buy newspapers), etc. ), and then further analyze the existing media in each sub-market, that is, market share. For example, at the beginning of the establishment of Huaxi Dushi Bao, the editor-in-chief and others made a detailed investigation on the newspaper market, and thought that with the further development of the market economy, a number of regional combined cities would appear in China. Sichuan's "economic line". Chengdu, Deyang, Mianyang and Leshan are already developing in this direction, actually forming the Chengdu Economic Belt. Chengdu-Chongqing Expressway connects Chengdu and Chongqing more closely, and together with a group of small and medium-sized cities gathered around it, it will eventually become a regional combined city. The readers of regional combined cities are huge and have similar lifestyles and newspaper reading needs. However, the existing provincial and municipal newspapers, city evening newspapers and other professional newspapers can not meet the needs of citizens in regional joint cities, so it is decided to position Huaxi Dushi Newspaper as a "regional joint city newspaper". According to this market orientation, the editorial policy of Citizen Life Newspaper was determined, and the content, form and style of the newspaper were carefully designed. As soon as the newspaper was founded, it opened a reporter station in Chongqing, covering all regional cities, and opened a special edition of Chongqing news. This market positioning was later proved to be correct, and the newspaper opened up the situation in the first year of its publication, with good social and economic benefits. It can be seen that before newspaper planning, the acquisition and analysis of information, market segmentation and the grasp of newspaper development space are the prerequisites for successful newspaper planning.
3. Scheme design stage
Refers to the process of determining the editorial policy, drawing up the newspaper design scheme and optimizing the scheme. The scheme design stage is the core stage of newspaper planning.
First of all, the planner should determine the target audience, that is, the main target of news dissemination, on the basis of fully possessing and processing relevant information and analyzing market opportunities, which is also the most important content of newspaper editing policy. The reader is a set concept. Market segmentation theory tells us that readers can be divided into different groups according to their age, gender, occupation, living area, education level, hobbies, consumption level and consumption habits, forming different combinations of newspaper reading needs. Therefore, newspaper planning should first determine what kind of people its audience is, then according to the special needs of this group and the nature and purpose of running a newspaper, determine the communication content, running standards and style characteristics of the newspaper, and finally design newspaper planning. To determine the target audience, we should pay attention to two points:
(1) Changes in reader groups. For newspapers, the readership is a group whose structure is constantly changing, and planners should constantly update their target readers while grasping the changes. For example, before the reform and opening up in China, every production team subscribed to the provincial newspaper, and the countryside was the main subscriber. In line with this reader composition, the news reports of provincial newspapers should pay special attention to the rural areas. After the reform and opening up, the reader composition of provincial newspapers has changed. Most natural villages no longer subscribe to provincial newspapers, and administrative villages often subscribe to only one provincial newspaper. Most users have moved from rural areas to cities and towns. This change in reader structure requires that the editorial policy of the provincial newspaper must be adjusted and the content of the report should be inclined to the town. Therefore, some provincial newspaper editors suggested that "compared with farmers, urban residents have wider needs and more diverse hobbies." They not only want to know more about the local situation, but also want to know more about the whole country and the world. I am not only interested in politics, economy, military affairs and diplomacy at home and abroad, but also interested in family and marriage, culture and entertainment, sports competitions, medicine and health. To this end, the provincial newspaper must broaden its coverage, increase relevant content according to the needs of urban residents, and make the newspaper more urban. If we don't think this way, or because the rural population in this province is large, or because this province is a big agricultural province, we will continue to turn the newspapers in this province into' farmers' newspapers', then urban residents will inevitably dislike reading and are unwilling to subscribe. " The change of readership requires planners to determine new target readers and redesign newspapers on this basis.
(2) The decomposition of target readers. The readership of newspapers is a relatively broad concept.
In the planning operation, we should further determine the readers' goals of different parts of the newspaper according to the structural factors of readers. For example, Southern Weekend identifies people with junior high school education, caring for society and loving knowledge as its main readers. At the same time, it is also considered that weekend newspapers are mainly self-funded subscriptions. Almost all newspapers have to enter the family. The editor-in-chief of the newspaper believes that "the level of family members is very complicated, which is almost the epitome of the whole society.
Therefore, the special edition and small columns of the weekend edition should not only highlight key readers, but also take care of readers at all levels. Our method is to analyze the reading needs and psychology of each second-level reader, see what they like to read best, what we can provide and what we can't provide, and then open three or two small columns for each second-level reader to ensure that readers at all levels can find their favorite Dongsi from our newspaper. The decomposition of newspaper readers is of great significance in newspaper planning. The structure of the planner to the target readers determines their arrangement of the internal structure of the newspaper and the positioning and design of each part of the newspaper.
After defining the target readers of the newspaper, we can further determine several other contents in the editorial policy according to the nature and purpose of the newspaper: communication content, newspaper level and newspaper style characteristics. The specific meanings of these contents have been described before, so I won't repeat them here. The content stipulated in the editorial policy will eventually be implemented in the newspaper design.
Second, draw up and optimize the newspaper design scheme. The design scheme is generally drafted by the planning group. After the first draft was formed, it was discussed, optimized, revised and improved for many times until it was finalized. In the process of scheme formulation and optimization, we should pay attention to these skills:
(1) Identification and screening. After extensive data collection in the previous stage, the planner obtained a lot of clues, opinions and suggestions for reference. When designing the scheme, it is necessary to identify and screen these complicated information, remove the false and retain the true, and remove the rough and extract the fine. Identification and screening are generally achieved through many discussions and consultations. Sometimes there are differences of opinion, which require supplementary investigation and repeated argumentation. It is necessary to predict the feasibility of each opinion and suggestion and the possible problems in implementation, and make the best choice by weighing and comparing.
(2) Creativity and design. The newspaper design scheme is not pieced together by piecemeal ideas and suggestions, and the creation of the scheme first needs the creativity of the planner. In other words, the planner should make full use of creative thinking, boldly imagine and conceive, and form the overall framework of the newspaper. After identification and screening, good ideas and ideas can be used to fill and improve the overall design of this prototype, making every part and detail more exciting. For example, the overall structure of news pages and other news pages, the release frequency and time of each page need to be considered as a whole to form a reasonable arrangement and combination; Specific to each page, you need different column settings, page design and so on. The bigger the layout of a newspaper, the bigger the layout and the more difficult it is to plan. The scheme design should not only grasp the overall structure and image of the newspaper from a systematic perspective, but also deal with the design of each part by hierarchical means, and integrate the excellent parts into an excellent whole through scientific combination, so as to achieve the overall effect better than the sum of the parts.
(3) Coordination and perfection. In the process of formulating and revising the newspaper design scheme, the planner will repeatedly solicit the opinions of the newspaper's internal editors, discuss and negotiate the first draft of the scheme within a certain range, find out the problems and loopholes in time, and modify and improve it. During the discussion, various contradictions and differences of opinion are inevitable, ranging from the overall structure of the newspaper to the specific layout and column design. Therefore, on the one hand, planners should constantly collect various opinions and suggestions, constantly identify and screen, and learn the essence; On the other hand, it is necessary to do a lot of explanation and persuasion for various contradictions and opinions that are not suitable for adoption, so as to coordinate all aspects of the relationship, promote the consensus of everyone's understanding, and finally form a design scheme that can be generally accepted and recognized by everyone.
(4) Comparison and optimization. Newspaper planning is an influential project, so several schemes are often designed at the same time for comparison and selection. These schemes have different design ideas and generally have their own advantages and disadvantages. The planners put forward several schemes in order to make full use of various information resources, take into account various factors, weigh and compare the advantages and disadvantages of various schemes, and choose the best scheme. Scheme optimization should be judged by the overall effect, not just by the effect of a certain part; We should give full play to the inherent potential of newspapers, take advantages and avoid disadvantages as the criterion, and not attack the strengths of others with our own shortcomings; The benefit principle of low input and high output should be taken as the criterion, but the investment level and risk factors must be considered.
It usually takes a long time to draw up and modify the plan. 1987, when the Economic Daily expanded from 4 editions to 8 editions every day, it made a revision plan. The design plan of the newspaper was revised by four drafts, and the newspaper held more than ten meetings to discuss the plan, solicited opinions from all sides, and revised and demonstrated repeatedly before finally determining the trial publication.
4. Test planning stage
Refers to the stage of putting the newspaper design scheme into trial operation to verify its feasibility, and finally modifying and confirming it. The trial publication of newspapers is sometimes open to all readers; Sometimes it is carried out secretly in the newspaper office, and the trial report is only circulated in a small scope. At this stage of the pilot program, the planner is responsible for deploying tasks, directing actions, supervising actions and revising the program. The pilot program needs to pay attention to the following issues:
(1) Carefully select the trial content. Sometimes, the pilot scheme can't try to publish all the contents in the scheme, because there are many newspaper pages, especially dozens of special editions, and only a part can be tried out. Therefore, we should choose the pilot content according to the time, manpower, financial resources and material resources of the pilot. In principle, the most important and important contents in the scheme and the newly added contents in the modification should be selected for trial release, because the feasibility and effect of these contents are the key to test the success or failure of the planning.
(2) Carefully choose the trial publication time. The time of the trial plan should not be chosen on a special day. For example, during festivals, or when there are important activities and meetings, because the normal editing and editing tasks are relatively heavy at these times, many important manuscripts must be published, which will affect the personnel and equipment arrangement of the pilot program and make it difficult to guarantee the pilot effect. Moreover, the trial newspapers in a special period will also affect the layout of the trial issue because they have to publish some important manuscripts, so that some contents that should be tried out cannot be tried out as planned.
(3) Properly control the number of pilot projects. The number of trial publications depends on the specific situation and objectives of the newspaper, and generally should not be less than 2 to 3 times. Otherwise, once serious problems are found in the trial publication, it cannot be checked again after revision. For the new newspaper, the number of trial schemes should be more, so as to comprehensively test whether the positioning of the newspaper is appropriate and the design of each part is feasible. For example, Jiang Shen Service Herald was founded by Jiefang Daily at 1997. In the process of preparation, it took more than two months before the official trial publication, that is, "trial production" and internal training. Editors have tried to compile several pages, and American editors in charge of computer design and imposition have accumulated dozens of pages of experience. They said, "Make a sample report and clearly write down the hazy ideas in your mind on paper. If you see them clearly, you will think more clearly, which will help correct your thoughts and practices. At the same time, in this process, we are also exploring the workflow arrangement and work norms, which is the' preset insurance' for normal operation after official publication. "
(4) solicit opinions from all sides and revise and determine the design scheme. The purpose of the pilot scheme is to find out the problems and loopholes in the scheme in time and solve the problems as much as possible before the formal announcement. Therefore, we should pay attention to the feedback after accepting the trial scheme. If a newspaper tries to publish in public, it should consciously increase its circulation, give it to some departments and individuals free of charge, and take the initiative to collect opinions at home. It can also collect responses from all walks of life by holding symposiums and other means. It is necessary to carefully sort out and analyze the feedback information from all sides, adopt reasonable parts, find out the reasons for the content with poor trial effect, make adjustments, and finally modify and confirm the whole design scheme.
After trying and revising, the newspaper planning scheme has been formally applied to running newspapers, and sometimes it will be partially adjusted from time to time according to objective needs. Therefore, newspaper planning is a process of constantly receiving feedback and running synchronously with newspaper editing and publishing.
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Planning scheme of China University Student Newspaper.
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Ding Shan,,, Ma,, 2003 National People's Congress Journalism.
An analysis of the conditions for the existence and development of Chinese newspapers;
(1) Social environment:
1, readers.
After a period of oral investigation among students, everyone has a reflection that no newspaper in the market is completely suitable for undergraduates' tastes.
2. Newspaper librarian.
The policies, laws, regulations and management regulations of newspaper leaders and the attitudes and intentions of controllers towards news reports should be equal to almost all newspaper media.
3. Newspaper competitors.
At present, the newspapers and periodicals related to college students in the market mainly include China Youth Daily, Beijing Youth Daily, China College Student Magazine and Youth Reference, a subsidiary of China Youth Daily. The readers of China Youth Daily are mainly young men with higher education in China, and the biggest feature (we think) is that there are various weekly magazines. The readers of Beijing Youth Daily are mainly young people in Beijing. China College Students is a weekly magazine, and its readers are domestic college students, so there is nothing special in its structure (we think). Youth Reference highlights the characteristics and reference spirit of young people. It focuses on international reports, is mature, rational and good-looking, its readers are domestic young people, and its internal structure is relatively clear.
4. advertisers.
The demand of advertisers is getting higher and higher, and the scale of advertising business is getting bigger and bigger. (our thoughts)
5. Newspaper publishers.
At present, there are three main forms: post office distribution, newsstand sales and newspaper delivery.
(2) Internal environment:
1, asset information.
Suppose we have 200 million dollars. We also intend to set up our own publishing house, mainly publishing the works of college students, so as to obtain some funds.
2. Technical information.
Suppose our newspaper has the most advanced equipment, the most advanced technical force and the most advanced technical level.
3. Talent information.
Suppose our newspaper has sufficient editors, meticulous division of labor, high comprehensive quality and good working conditions.
4. Management information.
Suppose our newspaper has the most reasonable department setting, process setting and management mode.
Based on the above analysis and assumptions, our newspaper design is as follows:
The newspaper we designed.
Newspaper Name: China University Student Newspaper.
-No.72, dark blue bold Chinese block letters, underlined. Show the rationality of college students with blue background;
Show college students' minds with the atmosphere of No.72;
Show the courage and wisdom of college students with boldness and conciseness;
Show the free and easy and avant-garde of college students with the elegance of running script.
Our slogan: report what college students want to know and should know is happening and about to happen.
Our logo:
The meaning of the word "big" is as follows:
1, China University Student News, the university is big, the college students are big, and it has its own majestic trend;
2. It is also like a word' fire', as if the blazing light from the sun in the morning symbolizes the burning passion in the hearts of our newspaper reporters;
Like a young man with open arms and striding forward, it symbolizes that our newspaper is full of vitality and will always be in the forefront of the times, and it also symbolizes that college students are striding forward under our guidance.
The ellipse outside represents the earth, and the "big" line inside represents the longitude and latitude lines of the earth, which symbolizes the global vision of our report and the openness of our readers to the world.
The icon is purple, which means that our journalists are a group of journalists with ideals and pursuits, and our readers are also growing young people.
The title is on the left side of the home page, horizontally. The emblem is side by side with the header in the middle. There are nine words under the emblem: "If you want to know, you should know and you will know".
Layout: irregular and symmetrical, with dark blue and purple as the main colors, and strive to balance the expression of pictures and words, and the two are equally divided.
The editorial policy of this newspaper:
Our target audience:
Young people who are receiving undergraduate education in domestic universities.
These people have wise minds, beautiful hearts, high sense of social responsibility, keen social insight, concern about world trends, pursue fairness and justice, love peace and justice, are not arty, do not follow the trend, and do not follow the trend;
These people have historical vision, benevolent feelings, profound thoughts, lofty pursuits, firm beliefs, love life, experience life, feel life, pure but not naive, persistent but not rustic, avant-garde but not vulgar.
Our position and purpose:
Absorb the world situation with an objective and fair attitude;
Insight into social Vientiane with cutting-edge and high-end consciousness;
Demonstrate humanistic spirit from a profound and unique perspective;
Leading college life with implicit expression.
Based on the national university campus, write the history books of youth growth together;
Entering the real life of society, * * * grasps the pulse of the progress of the times;
Ideas and passions coexist, and youth and words go hand in hand.
Seriously lively, annotate the present, annotate the future, for China college students!
Our news dissemination content:
All the news that undergraduates in China universities pay attention to and should pay attention to, international, domestic, on-campus and off-campus, covers economy, politics, culture, science, education, art, religion, sports and other fields ... as long as readers care, as long as it is within the scope of communication.
The overall size and internal structure of the newspaper;
Folio newspaper, column 6. Publish 42 pages a day and about 300 pages a week.
Our newspaper has 1 news section and a * * *1news section; 1 Economy Edition, 6 Economy Edition; 1 academic education edition group, 6 pages; 1 literary edition group, 12 pages; 1 Entertainment and Leisure Edition, 8 pages. Wherein each edition group has an advertisement special edition, corresponding to the advertisements related to the contents of each edition group.
Design of each edition group, edition and column;
Group A: International and domestic news reports. (The icon is a map of the Earth and China, and the background is set to light blue and blue. )
Bring college students a brand-new news they want to know and should know-international report-objective and fair, and show a global vision; Domestic reports-"Let the facts speak for themselves", striving for depth and provoking thinking; University news-reports the news that happened around college students and pays attention to the growth of young people from a unique perspective; Geography weekly-a one-page newspaper all over the world.
A 1- pictures and guides;
A2, A3- international news reports (corresponding comments appear here);
A4—— International news topic Report, focusing on recent events that have attracted public attention, or unexpected events (such as disasters, such as wars) and other news different from ordinary events, with comments;
A5- World Headlines, which are the headlines of the world's major newspapers on that day (with Chinese annotations);
A6, A7 and A8-domestic news reports (corresponding comments appear here), including continuous large-scale special reports;
A9—— news of major universities in China;
A 10- advertising.
Among them, A5 edition published World Geography Weekly on Sunday, mainly introducing world geography knowledge; The A8 edition published China Geography Weekly on Sunday, mainly introducing the geographical knowledge of China.
Group B: All aspects of economic life. (The icons are 1980, the world economic growth table and China national economic growth table from the year when the newspaper was published, and the background is getting red. )
Today's economic development and your own living space in the future-an area that no college student can ignore-we let you know the current economic situation like the palm of your hand-financial news-understand the current economic situation, explain economic phenomena, discover economic laws, and appreciate the style of entrepreneurs; Job-seeking and starting a business-seeing the latitude and longitude of job-seeking, appreciating the ups and downs of starting a business, and practicing it to realize the ambition of a swan; Financial management-a gentleman's wealth, which is taken properly and used moderately, is a pillar of society and has words.
B 1- pictures and guides;
B2- International Finance News;
B3- Domestic financial news;
B4, B5—— Special Edition of Job Search and Entrepreneurship (domestic employment situation, demand of various industries, job interview guide, celebrity entrepreneurship record, etc.). )
B6 Entrepreneurship Forum
B7-special edition of financial management;
B8- Financial Advertising.
Group c: the frontier of academic education. (The icon is a picture of a college student standing in the classroom window and looking into the distance with a telescope. )
Natural science, social science, culture and education-the eyes of college students focus on this-natural science news and people-come to the forefront and come to the side of science masters, so naturally they have always existed; Social science news and people-pay attention to the harmonious development of human beings and society; Education special edition-the latest educational news, the most advanced educational ideas, the most humanized educational ideas and the most in-depth educational practice, creating a space for college students to reflect on education; Study abroad for postgraduate entrance examination-release the latest information and provide speech space.
C 1- reading guide and pictures;
C2- natural science news and people (news reports, people interviews, etc. );
C3- Social science news and people (news reports, people interviews, etc. );
C4- Education special edition (education consultation, education forum, etc. );
C5- Postgraduate Entrance Examination Special Edition (postgraduate entrance examination information, study abroad column, lecture space, etc. );
C6- Advertising.
Among them, the C5 version was made into a special edition of Sunday lecture information, which mainly released the lecture information about studying abroad for postgraduate entrance examination held by famous experts and scholars from famous domestic universities in the coming week.
Group d: literary supplement. (The icon shows the "group photo" of four ancient civilizations, and the main color is purple.)
Without literature and art, where can there be culture? Where can I see civilization? -the reason why history is advancing, the reason why human beings are chic and elegant, and the reason why people of insight care about the world-literature and art may be the starry sky above us-the journey of the sun and the moon, if out of its territory, the stars are brilliant, if out of its territory.
D 1- pictures and reading instructions;
D2- literary news;
D3- Read famous works (famous poems, famous essays, famous novels, famous historical biographies, etc.). );
D5-Express my feelings (college students' poems, college students' essays, etc.). );
D5-Look at my point of view (college students' point of view, college students' perspective, college students' forum, etc.). );
D6- Dragon Serial (serial of famous books, serial of college students' novels, etc. );
D7- My view on books, that is, college students' views and experiences on books they have read;
D8- Music starry sky (Chinese classical music, western classical music, symphony listening, pop music, college students' original music, etc. );
D9—— Art Park (China traditional painting and calligraphy, western painting school, sculpture space, architectural art, China calligraphy, etc.). );
D10-Cinema (classic movies, classic TV series, famous artists in history, etc. );
D 1 1—— Dramatic lakeside (opera, ballet, drama, traditional opera, etc. );
D 12- advertising
Among them, D 10 and D 1 1 are news special editions for next week's film and television show, music and opera show and Saturday and Sunday art calligraphy exhibition.
Group e: entertainment and leisure. The icon shows a pot of steaming Longjing tea and a steaming cup of coffee. )
The way of civil and military affairs is relaxed-relaxed, lively, healthy, fashionable, trendy and avant-garde, serving and guiding college life, and being with college students is full of youthful characteristics!
E 1- pictures and guides;
E2—— Tourism (tourism news, list of places of interest, tourism knowledge, etc. Column: introduce a famous foreign city in each issue);
E3-Photography (Portrait of University Life);
E4-Sports (sports news, face-to-face celebrity, moderate competition);
E5- Entertainment (entertainment news, celebrity interviews, entertainment topics, etc. );
E6- Shopping (how to distinguish authenticity, deal with merchants and protect consumers' rights and interests, etc.). );
E7- Catering (introducing simple self-made methods of drinks and cakes, cheap restaurants, bars and tea bars near the school, and related Chinese and foreign specialties);
E8—— Health (medical news, medical frontier research, health knowledge, understanding the body, sports, etc. );
E9- Advertising;
E 10- weather forecast, weather forecast for municipalities directly under the central government, provincial capital cities, tourist areas and world cities.
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Student's homework: the planning scheme for new girls
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Student's homework: the planning scheme for new girls
Shang Shan, Han Yan, Luo Zhen and Jiao Yanan (visiting students of Shanda University) are students of the journalism department of the National People's Congress in 2003.
New girls, new women, new ideas, new world
Name: University Girl Newspaper
Target group: intellectual women, mainly female college students in Beijing.
Nature: Weekly, 4th edition, 32nd edition, narrow edition newspaper, published every Wednesday.
general rules
Idea: for women