Network marketing has many unique and distinctive features, but traditional marketing has none at all. What are the main features of network marketing?

1, the theory is clear.

Network marketing is developed on the basis of many new marketing concepts, new practices and explorations. Network marketing concept absorbs the essence of many new marketing concepts, but it is different from any marketing concept. Computer science, network technology, communication technology, cryptography technology, information security technology, applied mathematics, informatics and other multidisciplinary comprehensive technologies have given network marketing a heavy technical foundation; The active exploration of various marketing concepts for half a century has endowed network marketing with rich academic connotation; The development and practice of e-commerce and online marketing in recent ten years have given online marketing opportunities and possibilities for calm thinking and rational sublimation.

2. Global market

The connectivity of the network determines the transnational nature of network marketing; The openness of the network determines the globality of the network marketing market. Prior to this, any marketing concept and marketing method is to find target customers within a certain range. And network marketing is to find target customers in a borderless, open and global scope. The vastness of the market, the cultural differences, the security of transactions, the variability of prices, the nationality of demand, the cross-regional appreciation of information value and the selectivity of online customers not only provide a broad development space and endless research topics for the research of network economic theory and network marketing theory, but also the globalization of this market brings the possibility of a wider range of transactions and the comparability of prices and quality. The more comparable, the fiercer the market competition.

3. Resource integration

In the process of network marketing, we will integrate various resources and various marketing means and methods; The cross operation and cross extension of tangible assets and intangible assets will be integrated. The complexity, diversity, inclusiveness, variability and appreciation of this integration have rich theoretical connotations. We need to work hard and do in-depth research.

In particular, marketing business software has played an important role in this multi-dimensional integration. The integration ability of intangible assets in marketing practice, as well as the value-added effect produced by integrating various resources and means, is also a major breakthrough and important development of traditional marketing concepts.

4, obvious economy

Network marketing is effective quickly, so it will greatly reduce operating costs. Improve corporate profits. There are many reasons for the formation and promotion of network marketing economy:

For example, the extensiveness of resources, the difference of regional prices, the shortest connectivity between the two parties, the sharp drop in market development costs, the extension and appreciation of intangible assets in the network, and the relationship and influence of all these on the economy of online marketing will greatly reduce transaction costs and bring economic benefits to enterprises. The economy of network marketing and its obvious effects will be clearly and vividly displayed.

5, the influence of the market

The offensive ability of the network is unique. The impact of network marketing and the market penetration it brings have posed obvious challenges to 4P and 4C theories. Network marketing is active, sober and conscious when attacking. Nothing has been forgotten. Whether it is an attack in information search or an attack after publication, it is creating a competitive advantage, striving for a group of real customers and gaining some obvious business opportunities. Expand the scope of existing advantages.

This impact ability of network marketing has strongly impacted the concept of "forgetting profit".

Please see: in online marketing,

Searching for prices is only to compare prices, so as to formulate scientific, reasonable and competitive prices;

Obtaining new product information is precisely to speed up the development and research of new products and enhance the innovation ability of enterprises;

Search is to find channels, publishing is also to expand channels, and online advertising is also to broaden creative channels;

Customer relationship management is to maintain and clear marketing channels. Channels have become the strategic resources of modern enterprises!

All the above are carried out under the guidance of promotion strategy. Forget the price, okay? Forget the product, okay?

Forget the channel, okay? Forget the promotion strategy, okay? No way!

This concept of "forgetting profit" is obviously not applicable in the era of network economy. The change from "forgetting the concept of benefit" to "attacking the concept of benefit" is probably a great progress and development of network marketing in the concept of marketing benefit.

6. Strong practicability

All this shows that network marketing is a very practical knowledge. Its theoretical roots are deeply rooted in the fertile soil of network marketing practice. Every step of the development of network marketing calls for in-depth research on the theory of network economy. However, this kind of voice can only be heard by people who are constantly climbing and developing in the practice of online marketing. You can feel and experience. If you want to build a car behind closed doors, you can't get a decent theoretical result of online marketing.

There is more knowledge about online marketing on the website of Shanghai Haitao Technology. The practicality of network marketing is also highlighted in the following aspects: it examines the previous marketing concepts and extensively tests new theories;