"Cultural and creative fever" refers to the phenomenon that cultural and creative products sell well in museums. These products are usually creatively developed based on museum collections to attract more people to pay attention to and buy these products with cultural connotations.

The emergence of this phenomenon, on the one hand, is the increasing demand for spiritual and cultural products, on the other hand, it is also the efforts of museums and related institutions to make cultural relics and cultural heritage "live" and glow with new brilliance by integrating culture into daily life.

At the same time, the "literary creation fever" also shows that culture, as a spiritual force, can be transformed into material force in the process of people's understanding and transformation of the world, which has a far-reaching impact on social development.