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They are all niche brands, and it is not bad to add a job. Why can't Meizu?
I think one plus can develop better for the following reasons: first, it has opened up overseas markets; Second, there is a unique system; The third is to rely on OPPO.

First, explore overseas markets.

One plus is a niche brand in China, but few people buy it, and its popularity is not high. But abroad, he has a certain popularity and is an important target for foreigners to buy mobile phones. One plus mobile phone is generally released abroad. One plus so seize the foreign market, in fact, is another way, and as Xiaomi turns his attention to India, and one plus focuses on Europe, which is often a place with strong purchasing power, then this sales method will help maintain his situation.

Second, there is a unique system.

One plus system takes simplicity as the core and often does not add too many elements. Although this unique system is not as well-known as Meizu's flyme, it is simple to use and has received rave reviews. But it can also attract a group of people with unique needs, who can do what they want through this system, avoid too much interference and maintain the fluency of the system. In addition, once the slogan of "flagship" is adopted and the sales plan of "one in the first half of the year and one in the second half of the year" is maintained, this uniqueness can also attract some users and really generate unique attraction. Such a unique label can also help one plus to achieve better development.

Third, rely on OPPO.

One plus can be said to be a member split from OPPO, and it can be said that it is inextricably linked with OPPO. OPPO's fast charging is applied to one plus, and OPPO's camera is also applied to one plus. With such technical support, it can help one plus get better development, and its flagship can be better promoted through the technology sharing of the latest technologies of major manufacturers.

Although Meizu's strength in recent years is not as good as before, it still has good innovation and persistence. Just like the latest Meizu mobile phone, despite the compromise of a small factory, it also has its own ingenuity and persistence.