VI Visual Image System Planning
First, the basic components.
Two. Application specification of VI in management field.
Three. Application specification of VI in production field.
Four. Application specification of virtual instrument in circulation field.
Verb (abbreviation of verb) VI is applied in the field of promotion.
6. Mode of delivery.
First, the basic components.
(a) enterprise logo specification:
Connotation and extended meaning of 1 and □ symbols;
2, □ logo modeling and production standards;
3. The use of logo color specification;
4. □ Note the change of the ratio of short distance, medium distance and long distance.
(2) Specification for Chinese names of enterprises:
1, □ Connotation and extension of Chinese name of enterprise;
2. Modeling and production standards of Chinese names of enterprises;
3, the enterprise Chinese name color application specification;
4, the Chinese name of the enterprise near, medium and long distance ratio changes.
(3) Specification for English names of enterprises:
1, □ the connotation and extension of the English name of an enterprise;
2. Enterprise English name modeling and production standards;
3. Code for the color of the English name of the enterprise;
4. Specification for changing the proportion of English names of enterprises near, medium and long distance.
(four) brand name specification:
1, □ Connotation and denotation of brand name;
2, □ brand name modeling and production standards;
3, brand name color application specification;
4, the brand name near, medium and long distance proportion changes.
(5) Advertising language specification:
1, □ advertising language connotation and extension;
2. Advertising language modeling and production standards;
3. Advertising language color usage specification;
4. Specification for the proportion change of advertising language in near, medium and long distance.
(six) the combination of enterprise logo and Chinese name:
1, □ modeling and production standards;
2, □ color application specification;
3, near, medium and long distance proportion changes.
(seven) the combination of enterprise logo and English name:
1, □ modeling and production standards;
2, □ color application specification;
3, near, medium and long distance proportion changes.
(eight) the combination of enterprise logo and Chinese and English names:
1, □ modeling and production standards;
2, □ color application specification;
3, near, medium and long distance proportion changes.
(nine) the combination of enterprise logo and brand name specification:
1, □ modeling and production standards;
2, □ color application specification;
3, near, medium and long distance proportion changes.
(10) Code for storage of enterprise logo (logo and name) and brand logo * * *:
1, □ * * * time plane arrangement specification;
2, □ * * * size ratio specification;
3, □ * * * color contrast specification.
(eleven) mascot specifications:
1, □ Name, connotation and when to use the mascot;
2. Basic modeling and production standards of mascots;
3. The main clothes and colors of the mascot;
4, □ mascot series clothing;
5, □ mascot series action modeling;
6, mascot and corporate logo * * * storage specification:
(1) □ * * When the layout specification;
(2) □ * * Size proportion specification during storage;
(3) □ * * Color contrast standard during storage;
7, mascot and brand logo * * * storage specification:
(1) □ * * When the layout specification;
(2) □ * * Size proportion specification during storage;
(3) Color contrast standard during storage.
(12) auxiliary system specification:
1, □ auxiliary form composition and production standard;
2, auxiliary color application specification (auxiliary color);
3, auxiliary form and enterprise logo * * * save specification:
(1) □ * * When the layout specification;
(2) □ * * Size proportion specification during storage;
(3) □ * * Color contrast standard during storage;
4, auxiliary modeling and brand identity * * * save specification:
(1) □ * * When the layout specification;
(2) □ * * Size proportion specification during storage;
(3) Color contrast standard during storage.
5, auxiliary modelling and mascot * * * save specification:
(1) □ * * When the layout specification;
(2) □ * * Size proportion specification during storage;
(3) Color contrast standard during storage.
(thirteen) standard font specification:
1, □ Chinese, English and figures of the main title;
2. Chinese, English and numbers of subtitles;
3. Chinese, English and figures in the text;
4.□ Figures in Chinese, English and marginal notes.
(14) standard font specification:
1, □ Monochrome is prohibited;
2. It is forbidden to use hair dye.
(fifteen) disable the combination:
1 □ It is forbidden to use deformed marks, enterprise names and brand names;
2. It is forbidden to use combinations with incorrect colors;
3.□ It is forbidden to use the combination with incorrect size ratio;
4. It is forbidden to use combinations with incorrect arrangement order.
(sixteen) □ standard color sample card;
□ Auxiliary color sample card.
(seventeen) □ common combination black draft.
Two. Application specification of VI in management field.
(1) Office supplies:
1, business card:
①□ China General Business Card;
② □ English general business card;
③ □ Chinese and English business cards;
④□ Manage business cards.
2. Writing paper:
① □ A4 blank stationery (in Chinese and English);
② □ A4 letterhead (in Chinese and English);
③ □ A4 grid stationery (Chinese);
④ □ 32 Open a blank bill (in Chinese and English).
⑤ □ 32 Open horizontal post-it notes (in Chinese and English);
⑤□ Call Record Sheet;
⑦ □ Visiting record sheet.
3. Envelope:
① □ Chinese large envelope;
② □ medium Chinese envelope;
③ □ Chinese small envelope;
④ Western-style large envelopes.
⑤ □ Chinese and Western envelopes;
6 □ Western-style small envelopes;
4. Information package:
①□ Kraft paper information kit;
②□ White paper information package;
③□ Cardboard data package.
5. □ Folder.
6, office pen:
①□ pen;
②□ Signature pen;
③□ ballpoint pen.
④□ Pencil.
7. Folder:
① Insert folder;
②□ Punched folder;
③□ Blanking folder.
8. Notebook:
①□ Horizontal Notepad;
② □ Blank shorthand book;
③□ Phone book.
9. Briefcase:
①□ Business Briefcase;
②□ Portable mobile phone bag;
③□ Briefcase.
10, attendance record:
①□ Employee card;
② □ Employee computer management IP card.
1 1, □ bulletin board.
12, daily label consumables:
①□ CD envelopes and labels;
②□ Disk label;
③ □ MO label;
④□ Video tape label.
⑤□ Tape label;
⑤□ Product sample label;
⑦ Labels of parts samples.
13, Office Furniture and office decoration:
(1)- specification for the post of the supervisor;
(2) □ Office standard for ordinary civilian personnel;
③□ Meeting room specifications;
(4) □ Description of the meeting place;
(5)- staff lounge specification;
6- Staff canteen specification;
⑦ □ Staff dormitory specification;
⑧ Library specification;
Pet-name ruby reference room specification;
Attending office building lobby specification;
⑾ □ company front desk specification.
(two) the daily affairs management table (black and white):
1, □ fax paper;
2. Meeting minutes;
3.□ Internal notice;
4. Employee notification;
5. Proof of daily affairs:
①□ Work permit;
②□ Pass;
③ □ Business card;
④□ VIP card;
⑤□ Parking permit.
6. Vacation application form;
7 □ Employment Registration Form;
□ Job interview registration form;
8. Employee employment contract.
9. Work notice.
(3) Stationery:
1, □ Contract cover and inside page format;
2. The format of the cover and inner page of the proposal;
3. The format of the cover and inner page of the work plan;
4. Work summary cover and page format.
(4) financial management form:
1, daily financial management:
① □ IOUs;
② Purchase requisition;
(3) payment bills;
④ Application form for business trip;
⑤□ Reimbursement form;
6 □ proof of payment;
⑦ □ Salary Payment Form and Salary Payment Approval Form; .
2, warehousing financial management:
①□ warehousing registration form;
(2)- Registration Form for Goods Requisition;
③□ Inventory point reconciliation;
④□ Supplier Registration Form.
3, sales financial management:
① receipt of payment;
②□ Sales invoice;
③ □ Entry Registration Form.
(5) Daily Work Form of Sales Staff:
1, □ quotation;
2. Monthly sales report;
3, □ weekly work schedule;
4. Delivery application form.
(six) document format specification (CD management):
1, text specification of solemn documents (such as notice, transfer notice, etc.). ):
①□ Main title font (Chinese, English, numbers);
② Subtitle and subtitle fonts (Chinese, English, numbers);
③□ Internal characters (Chinese, English, numbers);
④□ Edge fonts (Chinese, English, numbers);
⑤□ Arrangement standard specification (font size, wireframe size, lines
Spacing, kerning, margins, etc. ).
2, the text specification of daily office documents (such as plan, marketing plan, etc.). ):
①□ Main title font (Chinese, English, numbers);
② Subtitle and subtitle fonts (Chinese, English, numbers);
③□ Internal characters (Chinese, English, numbers);
④□ Edge fonts (Chinese, English, numbers);
⑤□ Typesetting standard specifications (font size, wireframe size, line spacing, kerning, margins, etc.). ).
3. Text specifications of management documents (such as financial forms and management forms, etc.). ):
①□ Main title font (Chinese, English, numbers);
② Subtitle and subtitle fonts (Chinese, English, numbers);
③□ Internal characters (Chinese, English, numbers);
④□ Edge fonts (Chinese, English, numbers);
⑤□ Arrangement standard specification (font size, wireframe size, lines
Spacing, kerning, margins, etc. ).
(7) Management indicators:
1, □ plan of office area;
2. Place identification marks;
3, □ department identification mark;
4.□ Direction indicator.
Three. Application specification of VI in production field.
(a) product packaging application specification:
1, □ product nameplate;
2.□ Outer packing:
(1) the application specification of the trademark name on the outer packaging;
(2) the application specification of enterprise name on outer packaging;
③ □ Application specification of product model on outer packaging.
3. Description;
4. Warranty card;
5, □ product certificate;
6, sealant;
7. Packaging tape.
(two) the production personnel clothing application specification.
1, production supervisor:
① autumn and winter clothes of male production supervisor;
② the summer clothes of male production supervisors;
(3) autumn and winter clothes of female production supervisors;
(4) summer clothes of female production supervisors.
2, skilled workers:
① autumn and winter clothes for male skilled workers;
② Summer clothes for male skilled workers;
(3) autumn and winter clothes for female skilled workers;
④ Summer clothes for female skilled workers.
3. Ordinary workers:
① Autumn and winter clothes for ordinary male workers;
② Summer clothes for ordinary male workers;
③ Autumn and winter clothes for ordinary female workers;
④ Summer clothes for ordinary female workers.
4. Guards:
① autumn and winter clothes of male guards;
② Summer clothes of male guards;
(3) autumn and winter clothes for female guards;
(4) the summer dress of female guards.
5. Chef:
① autumn and winter clothes of male chefs;
② Summer clothes of male chefs;
③ autumn and winter clothes of female chefs;
(4) the summer clothes of female chefs.
6, sportswear:
① Men's autumn and winter sportswear;
② □ Men's summer sportswear;
③ □ Women's autumn and winter sportswear;
(4) women's summer sportswear.
(3) Articles marked with production fields.
1, □ production flow chart;
2, □ Liushuidian signboard;
3, □ safety bulletin board;
4, □ production slogan specification;
5. Floor signs;
(4) Factory building code:
1, □ Architectural appearance;
2. Factory entrance;
3. Green belt in workshop center;
4.□ Factory building sign.
(5) Others:
1, □ No smoking sign;
2. Parts and materials cabinet;
3, □ production tool cabinet;
4, □ glove box;
5, □ fire extinguisher;
6, □ medicine cabinet;
7.□ trash can.
Four. Application specification of virtual instrument in circulation field.
(1) means of transportation:
1, □ large container truck;
2. Medium-sized van;
3, □ small passenger and cargo vehicles;
4.□ van;
5. employee bus;
6.□ Employees take the bus CMB;
7. Daily business car;
8.□ Motorcycle;
9.□ Bicycle;
10, □ trolley;
1 1, □ stacking car;
12, □ handcart;
13, □ crane;
14, □ other.
(2) Sales site display specifications:
1, plane distribution planning:
① Layout planning of Dragon Store;
(2) the layout planning of the plaza store;
③ □ Plane layout planning of wall-mounted counter on three sides;
④ □ Layout plan of counter with two sides against the wall;
⑤ □ Single-sided wall-mounted counter surface;
⑤□ Vertical plane layout planning without walls.
2, color planning:
(1)- Store color planning;
(2) color planning of the main wall of the specialty store;
③ □ Counter color planning;
④ floor color planning;
(5) smallpox color planning;
6- wall color planning;
⑦ □ Stair color planning;
⑧ The color planning of the bathroom.
3, material plan:
(1) □ ceiling material plan;
② floor material planning;
(3)- wall material planning;
(4) store facade material planning;
⑤ □ Planning of signboard materials.
4, product display design:
① □ Shelf placement specification;
② □ Product stacking specification;
③ □ Single product display rack;
④ □ Multiple product display racks;
⑤□ Single product display platform;
⑤ □ Multi-product display platform;
⑦ □ Specification for display of publicity materials.
5. Accessories:
① □ promotional materials rack;
②□ Product label;
③□ Product price tag;
④ □ Pop up the adhesive on the ground;
⑤ stair POP sticker;
⑤ □ Bronze medals are authorized to be issued.
6. Exhibition specification;
7, □ sample cabinet display specification;
8. Window display specification.
(3) Clothing planning for sales staff.
1, business clothes:
① autumn and winter clothes for male business people;
② Summer clothes for male business personnel;
(3) autumn and winter clothes for female business personnel;
④ Summer clothes for female business people.
2. Sponsor:
① autumn and winter clothes of male promoters;
② Summer clothes of male promoters;
③ autumn and winter clothes of female promoters;
④ Summer clothes of female promoters.
Verb (abbreviation of verb) VI is applied in the field of promotion.
(1) signboard clip.
1, □ direct indication sign;
2.□ Level indicating signs;
3. □ Site signs;
4. Signboard behind the counter;
5. Neon signs on the roof;
6. Neon signs in buildings;
7. Ordinary signboards on the roof;
8.□ Building ordinary signboards;
9. Shop signs;
10, □ (agent) dealer signboard;
1 1, □ switch application;
12, □ multidirectional signboard;
13, □ three-dimensional signboard.
(2) The application of media advertising signs.
1, □ TV advertising standard;
2. □ 1/2 Application for newspaper advertisement identification;
3, □ 1/4 newspaper advertising logo application;
4, horizontal 1/3 newspaper advertising logo application;
5. The application of advertising symbols in full-page magazines:
6. The application of advertising symbols in communication magazines:
7. The application of recruitment and advertising signs;
8. Introduce the application of data marking;
9. □ poster logo application;
10, □ VCD and DVD screen display. ;
(3) advertising flags.
1, □ company name straight colored flag;
2. Brand name straight colored flag;
3. The horizontal mark of the company name;
4, □ brand name banner;
5. Vertical colorful flags for theme activities;
6. Level signs of theme activities;
7. hang a flag on the name of a big company;
8. Daming brand flag;
9. Flags on the table;
10, □ Reward pennant;
1 1, □ small string flag.
(4) gift packaging.
1, □ Kraft paper packaging bag;
2. Color printing packaging bag;
3, □ plastic vest bag;
4. Plastic portable packaging bag;
5. Monochrome gift wrapping paper;
6. Color printing gift wrapping paper;
7. Monochrome gift box;
8. Color printing gift box.
(5) Application of common gift signs.
1, □ lighter;
2, □ advertising umbrella;
3, □ big sun umbrella;
4, □ advertising clock;
5. □ Calendar;
6.□ desk calendar;
7, □ small balloon;
8. □ Large floating balloon;
9. □ Mascot Keychain;
10, □ mascot stereo sticker;
1 1, □ advertising form;
12, □ advertising shirt;
13, □ advertising cap;
14, □ pen holder;
15, □ business card box;
16, □ calculator;
17, □ other.
(6) others.
1, □ invitations and envelopes;
2. □ birthday card and envelope;
3. greeting cards and envelopes;
4. Thank you cards and envelopes;
5. Christmas cards and envelopes;
6. New Year cards and envelopes.
6. Mode of delivery.
(1) printed version of VI manual: including the basic components and the design part of each application project that needs to show the effect with charts, bound into a book, mainly used for reference production; Submit the backup CD or MO of this part.
(2) Computer application CD-ROM: It mainly includes standard black manuscripts and color manuscripts of various basic elements, fonts of various standard fonts, commonly used management forms, document systems and parts of VI specifications that need direct film output, and mainly provides the needs of computer applications of companies or branches.
(3) Computer disk: it mainly includes all kinds of commonly used documents and forms for employees to use directly when traveling.
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