Advantages of scale operation: the goods operated by chain stores are commissioned by the headquarters to produce by professional manufacturers. Because mass production can ensure sufficient supply and product quality, coupled with the free distribution policy of the soft-mounted headquarters, there is no pressure of capital and inventory backlog. Make it have a strong competitive advantage in terms of price and brand.
Advantages of commodity circulation: on the one hand, because the franchise chain stores adopt the management and operation mode of unified production and unified distribution at headquarters, the conversion from commodity to currency can be quickly converted to ensure the continuity of production; On the other hand, due to the wide distribution of chain stores, it is possible to form the possibility that the inner clothes flow with the seasons in the brand underwear market, and the goods are distributed according to the differences in different cities and north and south regions.