Valentine's Day Marketing Scheme for Valentine's Day Activities on Qixi Festival 1 KTV's Valentine's Day promotion must first identify the target consumer groups. College students and urban white-collar workers pay attention to the quality of life and pursue romance and individuality, which are the target groups of KTV on Valentine's Day. Therefore, it is necessary to set off the romantic atmosphere created by KTV on Valentine's Day and highlight your own personality. Therefore, we can refer to the following practical promotion schemes:
1, couple coupon
Valentine's day can be discounted. Couple discount coupons are designed as male coupons and female coupons, which are valuable, such as bookmark coupons.
2. Special room for Valentine's Day
The following types can be set: private rooms for two people; A large private room suitable for couples and singles. People can enter the specially set singles club and the larger KTV box. If you are promoted to a couple, you can enter the couple's room voluntarily.
3. Valentine's Day gifts
Dolls (such as Valentine's Day Rose Bear), roses, chocolates, lovers' drinks, and lovers' fruit platters.
4. Valentine's Day Lottery
All the female guests who patronize tonight can get a rose for free at the information desk. You can take part in the lucky draw that night when you spend all your money in 300 yuan. The first prize is 1, including 65438 bottles of foreign wine, chocolate 1 box, 88 yuan Liyun Chaoshan casserole porridge 1 meal coupon, and two second prizes are: red wine 1 bottle and chocolate 1 box.
Lucky Cupid Lottery: diamond introductions and grand prizes are lucky again and again, and consumption receipts are lucky again and again.
5. Valentine's Day decorations
Rose night, 100 romantic rose combinations to show your amorous feelings. KTV stores are mainly decorated with red candle-shaped lights, while couples are decorated with rose-shaped real candles, surrounded by candles, creating a romantic atmosphere. Candles in the hall can be decorated with five-color roses, and candle lights are also used on both sides of the corridor, which makes people feel that they are taking the emotional road. In the singles club, you can put lights around and put real candle sailboats on each table.
6, Valentine's Day romantic party activities
Love song string burning, love song PK, choose love song prince and love song princess, Cupid light, large fireworks show, light up your romantic space.
Tanabata 2 Valentine's Day Marketing Planning. Activity subject: Qixi Valentine's Day, China people's own Valentine's Day.
Second, the activity time: Tanabata
Three. Activities:
Activity 1: My love-I am in charge.
Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )
All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )
Activity 3: Tanabata is affectionate, and the token is affectionate.
1. Jewelry: pure gold 180 yuan/gram, platinum Pt 950: 385 yuan/gram. Silver jewelry is 7.5% off, jade counter is 50% off, Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2. Watches: During the event, high-end watches will be given a 15% discount, and a Goya series women's watch will be presented (worth 98 yuan). Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% off the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.
4. Run-up at school, and articles about family students. ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.
68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!
6, down jacket off-season hot sale (4f down jacket hypermarket)
Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?
Fourth, advertising.
1. Rainbow Gate: Romantic Tanabata, sweet play.
2. 16 color page: 10000.
3. TV promotion
4. Meteorological Bureau publicity
5. City News
6. Shop activity kanban
7. Store activity atmosphere decoration
Marketing planning of Qixi 3 Valentine's Day activities I. Activity background
February 14 is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate. Valentine's Day is a typical western festival, but in recent years, it has become a festival that young people in China look forward to every year, and its popularity greatly exceeds the traditional Qixi Valentine's Day in China. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and carry out various promotional activities to improve their popularity and achieve sales growth at the beginning of the year. Similarly, we are no exception. We must seize this opportunity.
Second, the activity name:
True interpretation of "love is around" Valentine's Day
Third, the theme of the event:
"The mood of the rose is related to you and me" and "True feelings make one's wish come true"
IV. Purpose of the activity
1. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be good, grow old together and be happy.
2. Improve the popularity of XXXX Plaza through activities, reflect the humanized care of shopping malls, and enhance the brand awareness and reputation of XX in lifestyle.
Verb (short for verb) Time:
20xx February 14
Activity of intransitive verbs
There are four basic links, and the interactive games of each theme link are connected with guest performances.
1. If you love her, write it and post a love column on the window at the gate to express your blessing to your lover.
2. Say it if you love her. The shopping mall will provide you with love songs on demand for free.
If you love her, take her to 99 yuan. You can take a piece of chocolate at the door with a shopping receipt.
Valentine's Day is no more romantic than a promotion.
I. Promotion purpose
Valentine's Day originated in western countries, and now it has been accepted and recognized by China people, which is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.
Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions. High gross profit sales, and strive to create a new high profit target of 20 thousand yuan gross profit. In the new year, HAFACE will have a large number of new products on the market. In order to better enhance the popularity of our store, I hope that all franchisees will do a good job in this promotion, digest the products in the store as much as possible, clean up the inventory, and welcome xxx with the latest attitude.
Second, the promotion time
20xx February 8-February 14 (Valentine's Day)
Third, publicize the agenda.
20x February 8-February 2009 14 days
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: February 8-February 14
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Marketing planning of Qixi 4 Valentine's Day activities I. Purpose of event planning:
Enhance the popularity and brand image of catering hotels.
Two. Theme of the programme of activities:
Theme 1: "You are the most beautiful in my heart" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up, one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.
Theme 2: The theme of "Romantic Year"
Third, the activity planning strategy:
According to the background of holiday marketing, locate the middle and high-end people aged 20-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
20xx 2. 14 -2. 16
Verb (short for verb) Location:
Tentative inside and outside the restaurant.
Sixth, activity orientation and tonality.
1, Positioning: A Valentine's Day marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 20-40.
2. Tonality: a wide range of styles, cultures and fashions.
Seven. Activity form
2. 14 -2. 15, the consumption amount reached XX, and the coupon rebate → intuitive profit promotion extended the sales cycle of this restaurant.
2. 16 Valentine's Day theme activities → set off the audience, create news topics and expand popularity.
Eight. Activity content
With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, a three-day marketing campaign with the theme of "Meeting you suddenly is more beautiful" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on February 16.
20-40-year-old singles group-"You are the most beautiful in my heart" large-scale singles dating party;
All singles can attend the large-scale single dating party held by XX Catering Hotel on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
20-40-year-old lovers, lovers-theme party of "Crossing Lover's Night, Romantic Nostalgia Year";
As long as you have a partner, you can attend the couple-themed party held in XX restaurant on February 16. All couples and lovers can enjoy a 50% discount on food and beverage when spending in the catering hotel on Valentine's Day. All customers who celebrate their wedding anniversary on February 16 can enjoy the free couple package provided by the catering hotel as long as you dare to tell your romantic love story.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Queqiao → Add the cultural atmosphere of the restaurant.
Creative design of a large-scale magpie bridge gate at the entrance of the catering hotel, through the cultural customs of the traditional Valentine's Day Xiangqiao Festival, increases the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of the Valentine's Day Magpie Bridge, the layout of the characteristic modeling figures of the Cowherd and the Weaver Girl not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Valentine's Day Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① The layout of China lanterns.
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. valentine's day activities and procedures
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.
7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.
B, lovers' area
Romantic photo shoot on Valentine's Day night-invite famous local photo agencies to join in and take photos for every couple who are spending money in the restaurant at the entrance of Queqiao. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for Five Perfect Loves-Looking for five couples who got married on Valentine's Day in the whole city, telling their romantic love stories on the day of the event, and enjoying the special package of perfect couples on Valentine's Day provided by catering hotels for free, which is the main link of couples' gathering.
Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.
XI。 publicize
Poster theme: "You are the most beautiful in my heart"
Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" ? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Valentine's Day? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering hotel)
Marketing planning of Valentine's Day activities on the fifth day of Qixi I. Purpose of the activities
1. Grasp the business opportunities of holiday promotion (Spring Festival, Valentine's Day), and avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, so as to give customers a sense of freshness and stimulate their consumption desire.
2. Improve the sales performance of beauty salons and attract new customers.
3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty.
Second, the theme of the event
Love life and show love sincerely.
Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Third, the activity time
X month x day to x month x day
Fourth, the active object.
1. Activity content (1) Target audience: aged between 23 and 45, with good taste in clothes, especially those who drive private cars.
Men and customers in beauty salons.
2. Activity (2) Target audience: husbands (or boyfriends) of participants and beauty salon members.
3. Activity (3) Target audience: participants and all women who participated in the selection.
Verb (abbreviation of verb) activity content
Activity (1): "Love is Spring Festival, courtesy is love" special offer.
During the activity, all men can buy a special gift package of "Beautiful Heart New Year Gift" (worth 999 yuan) for their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote it at the same time (couples can enjoy preferential activities).
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times.
2. You can choose four body care programs.
3. Sent a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend).
On February 4th14th, a bouquet of flowers (1/flowers of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Buy a famous men's belt (or a famous shirt and wallet).
6. Buy a facial cleanser for men.
7. Give a man a kidney care.
8. Get a love pledge card, participate in the "Best Love Words" selection activity, and have the opportunity to win beautiful prizes.
9. If you book on the same day, you can get a discount of 10%.
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During the period from 65438+1October 1 1 February 1 1, all men and husbands who buy "New Year's gift" (or boyfriends, please note: no special packaging is needed) can get a token of love card in the beauty salon and write.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the period from 65438+ 10 to February 13 (before 3 pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get an experience voucher (or a voucher of RMB ××××) sent by the beauty salon, and participate in the lucky draw to get beautiful prizes.