Determine what kind of value you can provide to group members. According to your own experience, ability and connections, only by determining what you can provide can people join in better. The value provided here must grasp the pain points and needs of the target group.

Determine the communication platform, generally choose WeChat or QQ group. If there are many people, you can choose other platforms.

To determine the way of publicity, you can use the existing resources of the enterprise, or your own media, official WeChat account or WeChat group. But we should also focus on publicity according to where the target group is.

Determine the management team. When choosing a management team, on the one hand, choose resources or abilities that are familiar with and match the community, and colleagues have strong teamwork ability. Management teams are generally divided into direct managers, resource collaborators and heavy participants.

Second, the problems that need attention in the operation of the community

The formulation of systems and rules requires the formulation of group rules. Generally speaking, it is not allowed to pull people casually, and advertising should be given a red envelope.

Digging and cultivating key members, there will always be all kinds of talents in a community. We can find potential people by observing speeches and their circle of friends, and then give them small tasks to cultivate.

Staying active, generally speaking, mainly through topics of common interest, sharing dry goods, establishing offline contacts, red envelopes and other forms, is the driving force to meet the needs of everyone to join the group.

Incentive mechanism, for those who have made outstanding contributions to the community, can verbally praise, give gifts around, and help contact people in need or other resources.

Community culture training, appearance slogan, name, logo, surrounding gifts, in short, visualization; The deep feelings among the members of the group, as well as some community images independently maintained and publicized.

Third, the later development of the community.

Offline

In the process of going offline, people who are influential and rich in resources in local cities are generally chosen as leaders. Then there will be a series of activities. At this time, it is necessary to choose the right person to do the right thing, that is, the division of labor, as well as details, such as the choice of venue and how to invite guests.

Paid community

After a community develops to a certain extent, it gradually has its own core culture, members and standard system, and with continuous output and key talents, it can try the payment system. In the meantime, we need to consider the payment term and price. Colleagues should also make the price equal to the value or make members feel that the money is well spent.

amplify

In the process of expansion, people are generally blindly expanding and eager for success, thus lowering standards and thresholds, leading to uneven personnel, thus affecting the overall brand. Before that, we should cultivate reserve talents and standardize management mechanism.