Beijing Auto and BAIC Group are unified logos. The brand logo newly released by BAIC Group takes the word "North" as the starting point of design. The word "North" not only symbolizes China and Beijing, but also represents BAIC Group, which embodies the regional attribute and status symbol of the enterprise.

At the same time, the word "North" is like a cheering human figure, which shows that "people-oriented" is the eternal core of BAIC Group. It inherits and develops the original image of BAIC, showing new vitality and expressing the lofty goal of BAIC based on Beijing and looking at the world.

Development of BAIC Group:

BAIC Group owns independent brands such as Beijing, Sic Bo, Changhe and Futian. In 2002, it established a joint venture company "Beijing Hyundai" with Hyundai Group, and in 2005, it established a joint venture company "Beijing Benz" with Daimler AG and Daimler Greater China Investment Co., Ltd..

Taking Beijing as the center, BAIC has established complete vehicle bases for self-owned brand passenger cars, self-owned brand commercial vehicles, new energy vehicles, joint venture brand passenger cars and general aviation industry in ten Yusheng cities across the country. R&D systems have spread all over the world in five countries, and complete vehicles and KD factories have been established in more than 30 countries and regions, covering more than 80 countries and regions in the world.

Reference to the above content: Baidu Encyclopedia-BAIC Group