Wo brand was released on April 28th, 2009. The slogan of the new brand is "Splendid in Me", which is a full-service brand characterized by vitality, enterprising, openness and fashion. Brand extension includes four sections: Wo 3G, Wo Family, Wo Business and Wo Service. W stands for three English words: A wide World is wider, wonderful and better, and Wow is wonderful-wo; The graphic design of the whole brand logo is taken from the part of China Unicom's logo "Chinese knot", which embodies the dual meanings of inheritance and breakthrough: bright and jumping orange, fashionable, dynamic and friendly; Breaking through the traditional symmetrical design style, it further embodies the spiritual concept of daring to innovate, making unremitting efforts and moving forward forever. The significance of "Wo" brand: First, it means everyone's surprise for Unicom 3G. Second, it means that China Unicom believes that 3G technology will "advance by leaps and bounds". Third, "I" means "I", which is close to the distance with users. Fourth, China Unicom believes that it will win in the domestic 3G market. The "W" in V "wo" stands for WCDMA, the 3G technology of China Unicom. 6. Who says there is no 3G- tilt your head to the right and you will see "3"?