Recently, at the 20 10 National Service Directors Conference of Skyworth Group, Skyworth put forward the slogan of "transforming LED and opening a new era of service". Liu, general manager of Skyworth Group's marketing headquarters, said that in the face of LED re-transformation and upgrading Skyworth services this year, Skyworth Group will achieve comprehensive transformation in technology, products, channels and services to ensure that Skyworth services will continue to maintain a leading position in the fierce market competition.
According to Xiong Chenglong, service director of Skyworth Group, in order to cooperate with the great transformation of products, the service system of Skyworth service users has been innovated in service flow, material management and technical training, and has achieved synchronous transformation. "Transformation" is the main work of Skyworth Group's service system in 20 10 and in the future.
Reorganize the service process of Skyworth service. On the basis of the "flat three-level maintenance mode", we will further strengthen the vertical management of the service organizations of the headquarters and branches, continuously improve Skyworth's service technology/spare parts/information back-office support and work order front-office operation process capability, enhance Skyworth's service, and effectively improve the input/output efficiency of network service manpower, facilities and financial resources.
Pay close attention to adjusting the management structure of Skyworth service spare parts. With regard to Skyworth service spare parts, with the accelerated withdrawal of CRT from the market, we should first prepare for the breakage of the supply chain of CRT product maintenance materials, and at the same time make a reasonable reserve plan for all kinds of screen and module spare parts of LCD/LED products in time to improve Skyworth service and realize the rapid turnover of network modular maintenance service. At the same time, it is necessary to further improve Skyworth's function of serving Nanjing, Changchun, Chengdu, Yichun and other logistics park service bases, enhance Skyworth's services, and build an important platform for screen and core module maintenance technical support and a screen module spare parts turnover supply center.
Increase the training of Skyworth service technology. As soon as the new technology and new products of Skyworth service are put on the market, the whole service network must respond quickly, follow up Skyworth service technology quickly, strengthen the service skills training for tens of thousands of internal and special service outlets across the country, adopt the "headquarters+branch" two-level training mode, compile and disseminate technical training and learning materials, and strengthen the technical ability of internal engineers first, so as to achieve the purpose of improving Skyworth service and promoting the technical upgrading of special service providers.
In addition, in the value-added marketing of Skyworth service, Skyworth service system will make greater achievements, and Skyworth service team will become an important force to participate in value-added marketing such as brand word-of-mouth communication, product direct sales, extended warranty marketing, content and peripheral equipment marketing.
According to industry analysis, Skyworth Group took the lead in proposing a "flat three-level maintenance model" last year. Skyworth's service has achieved remarkable results in the past year, and consumer satisfaction has been continuously improved. It is said that Skyworth's service is good. Skyworth service has only been popularized from CRT to tablet for three or four years. Skyworth Group's customer service system has always been ahead of domestic flat-panel TV maintenance standards, providing many value-added services for Skyworth service users. This year, Skyworth service is facing a fierce LED comprehensive transformation. Skyworth Group once again stood at the forefront of the industry and took the lead in proposing service transformation. In the wave of product transformation and industrial upgrading in color TV industry, Skyworth has always stood in the perspective of serving consumers, constantly innovating and improving, and providing the most satisfactory service for Skyworth service users.