Red Bull is one of the earliest and most famous energy drinks in the world. In 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a nourishing beverage containing water, sugar, caffeine, mucocellulose alcohol and vitamin B, and named it Red Bull.
With confidence in the development of China market and global strategic vision, Red Bull came to China from Thailand and established Red Bull Energy Beverage Co., Ltd. (hereinafter referred to as Red Bull Company) to vigorously explore the China market. In the past twenty years, Red Bull Energy Beverage Co., Ltd. has established a nationwide sales network and organization. Adhering to the international advanced business philosophy and management mode, and paying attention to guiding and cultivating the consumption concept, Red Bull Beverage has rapidly opened the China market and gradually developed into a leading brand in the beverage industry in China by virtue of its position and advantages as a "pioneer in the functional beverage market".