I Maotai is a digital marketing APP officially launched by Kweichow Moutai, which supports online registration, real-name authentication, online and offline payment, cancellation of refunds, and store delivery. Consumers can make an appointment to subscribe to the latest four products at I Maotai every day. At 9: 00 am on March 3, 2022, the trial operation of "My Maotai" App was officially launched. On May 19, Maotai "My Maotai" was officially listed.