In 2020, the global economy entered a deep recession. Since the new year, all walks of life are facing great challenges, especially the business of individual industrial and commercial households is even more difficult to do. Because of the need of home isolation, many tourists who originally planned to travel during the Spring Festival canceled their trips, which greatly affected the tourism industry everywhere. Restaurants, accommodation and other places near the scenic spots have also been devastated. Due to the high rent and time cost, many shops gave up their business and closed down. Ding's popularity has brought new vitality to these tourist cities.
In fact, after several months of recovery, all departments in these places are ready for the arrival of tourists. What is lacking is an opportunity for publicity. After Ding Zhen got angry, he quickly filmed a travel video to promote his hometown. It can be seen that the local cultural and tourism departments have made a lot of preparations. A blogger in Weibo posted a story about a poor village cadre in Tibetan areas of Sichuan, who has been trying to help the region get rid of poverty. She hopes to help promote some places with the power of big V, so she often sends beautiful photos to bloggers. According to her introduction, many products on the plateau are of high quality, clean and hygienic, but few people know about them because of inconvenient transportation and expensive courier fees. She also found someone to upgrade the packaging of local specialties to the style that people like now, hoping to open up sales and help villagers earn more money.
From the dribs and drabs of village cadres, we can see that many staff at the grassroots level are doing practical things. After the promo came out, the tourist discounts in Ganzi Prefecture, Sichuan Province also came out, with great discounts on air tickets and hotels, just waiting for tourists to come. I hope these old and poor border areas can develop as soon as possible.