First, pay attention to guidance and publicity in place. In the early stage of the activity, the account manager of the jurisdiction effectively raised the awareness of retail customers and consumers on the marketing activities of returning home before the festival by hanging propaganda banners, posting posters and exchanging letters in the new business alliance station, and promoted the publicity and guidance of Guangxi local cigarettes with modern end users with good geographical location, strong sales ability and large traffic, so as to enhance the influence of local cigarettes, promote the upgrading of cigarette consumption structure and promote the growth of Zhenlong brand.

Second, pay attention to implementation and train in place. The account managers in the jurisdiction strictly screen modern end users who meet the conditions of the event, and the resident manager of Guangxi China Tobacco will organize personnel and account managers to assist retail customers in publicity according to the needs of the event. In addition, through actual visits, retailers are trained in activities to ensure that activities are implemented in accordance with requirements and implementation methods;

The third is to pay attention to communication and the supply organization is in place. Relevant personnel of the marketing department, industry and marketing center interact and communicate at multiple levels, comprehensively monitor and dispatch the activity process, ensure that the source of the cigarette brand of the activity is organized in place, and the promotional materials are distributed in time. The resident personnel participating in the activity timely feedback the progress of the activity and various problems during the activity to ensure the smooth development of the activity;