What is "news-telling" and "news-telling" is a call for audio language creation by the audience in the new era. On the basis of news standard broadcasting, it fully shows the artistic personality of the creative subject of news broadcasting with the overall style of "combining rigidity with softness, rigor, vividness and simplicity". Through the host's unique life perception, unique aesthetic ideal and unique expression, it strives to integrate the rigidity of news principles with the flexibility of language expression, so that our broadcast works are both * * * and personalized. This is my view on "speaking news"

On the characteristics of news

Today's society is an era of competition, and media competition is no exception. People need a lot of information. Radio, television, newspapers, Internet and other media, as the main channels to provide information, are also constantly innovating, and news programs are of course the highlight of various media. In the fast-paced living environment, news communication can only be competitive if it is innovative, fast and vivid. It is said that news meets this requirement and has the characteristics of fast pace and diversification.

Objective: To locate the distance from the audience.

Broadcasting is a widely publicized mode of communication, which emphasizes the authority of distance. Speaking of news, the one-on-one dialogue between the host and the audience played down the sense of tension and eliminated the sense of distance. The host is not only the publisher of information, but also a part of the audience's senses. He represents and guides the audience to listen and see. "I" seriously think with you, "I" sincerely discuss with you.

"Say" generally requires its vividness and surprise. "Shuo" is relatively peaceful, which can optimize the communication environment, improve the communication efficiency and easily integrate with the audience. Therefore, as soon as "Shuo" entered the news dissemination, it attracted the attention of people in the industry. We can easily find that the emergence of "speaking news" is closely related to the development background of the social era:

1. The long-used broadcast form of "propaganda cavity" has caused a kind of rejection and rebellion among the audience, hoping for a new form.

2. The impetuous mentality and great psychological pressure in the period of social transformation drive the audience to pursue the "affinity" of broadcasting form.

3. The change of news reporting concept and value orientation is also the catalyst for the emergence of the broadcast form of "telling the news".

Humanistic care has often been mentioned by people in the industry in recent years, which also reflects the great changes in people's concepts. Ordinary viewers begin to realize that they are the masters of TV programs, and TV programs pay more attention to the lives of ordinary people. The most typical representative is the propaganda slogan "Tell the story of ordinary people themselves" in the "Living Space" column of CCTV Oriental Time and Space. The broadcast mode of news programs has been used for decades and has long been recognized and accepted by the audience. However, under the influence of humanistic care, the audience began to reflect on whether the way of "broadcasting news" was too far away from them, with a feeling of being above others and lacking the consciousness of civilians. As a result, the audience re-examined "broadcasting news" and hoped to have a civilian and open way of broadcasting news, so "broadcasting news" came into being. The appearance of "Talking about News" meets the audience's personalized requirements for news programs to a certain extent, among which the personality of news anchors is more prominent. At this time, the potential entertainment factors in TV news have overcome the news factors and become the dominant factors, and TV news has also changed from information broadcasting to light entertainment, from serious orthodoxy to popular popularity, which is the main reason for the emergence of "saying news"

Essence: Although news has just started in China, it is undeniable that it is a new way of news dissemination and a new news genre. It is subject to the characteristics of news, the rules of audience's auditory cognition and oral expression. It is the host who describes the news in words.

In English, an announcer can be translated as a news reader, while a host can be translated as a news reporter or news anchor. News anchor is the highest-level news program host. He should be a generalist in editing and broadcasting, directing other work to serve him. At present, China says that the host of news is only the person who describes the news. For example, Lu Yu of "Phoenix Early Bus" only edited and hosted, not edited. Description and retelling, like "saying" and "broadcasting", are two different narrative methods. Therefore, the expression of news is very different from broadcasting and reading, and it is a brand-new way from writing to hosting. Therefore, if you want to host a news program well, you must write an appropriate "news", which is the premise of news. The host should also have comprehensive skills in editing and broadcasting. Broadcasting news highlights the authority and credibility of the media, while downplaying "I". It is said that the news emphasizes the small-scale interpersonal communication between the host and the audience, with "I" as the highlight. This difference pushed the host to the front desk.