The reason why JD.COM wants to do this stems from the digital intelligent supply chain system running on jingdong cloud. Has been supporting JD.COM. COM is proud of its logistics supply chain infrastructure, and JD.COM also hopes to use it to support the upgrading of hundreds of C2M manufacturing enterprises. So today, Bian Xiao is here to sort out the relevant knowledge of JD.COM. Let's have a look!
Not just selling goods online.
Nowadays, e-commerce channel has become one of the indispensable channels for enterprises to sell products. Jingdong cloud tried to help enterprises more deeply than just providing sales channels.
In Hebi, Henan Province, jingdong cloud deeply supports the digital transformation of local enterprises through the Digital Economy Industrial Park. In addition to the online JD.COM Mall and online channels, through the in-depth operation of the offline digital economy industrial park, jingdong cloud has also provided local enterprises with all-round online and offline assistance such as consumer insight, product brand packaging and supply chain support to help them achieve growth.
Ma Yi, head of JD.COM (Hebi) Digital Economy Industrial Park, said that jingdong cloud cooperated with the local government to plan the digital economy industrial park in 20 18, and now it has settled in 158 enterprises.
Among them, Hebi local food enterprise Haomai settled in 20 19, producing traditional Henan pasta such as noodles and steamed bread. Before they settled in, noodles with good wheat seeds could only be sold to Hebi and its surrounding areas, and could not be sold outside the province at all, so JD.COM helped them open a self-operated store in JD.COM from the beginning and spread the sales from northern Henan to the whole country.
This process is not simply to open a shop online and provide a channel entrance.
Ma Yi introduced that enterprises want to go to JD.COM for long-term sales, and jingdong cloud has its own digital supply chain management system, with its own standards for production, sanitary conditions and packaging design. Traditional enterprises are easy to sell, and they used to focus on offline sales, lacking experience in packaging design and brand operation. Digital Economy Industrial Park has a design team to help them standardize and improve packaging design, product details page, brand LOGO and advertising language.
Mature logistics supply chain technology is an important foundation for jingdong cloud to empower itself. At present, JD.COM operates about 65,438+0,400 warehouses in China, including 43 Asian No.1 warehouses, with a total management area of over 25 million square meters; Overseas, JD.COM has about 80 overseas warehouses, bonded warehouses and 4 "super warehouses". Its inventory turnover cycle has reached the level of 30.2 days, and it manages more than10 million commodity SKUs.
Two globally recognized retailers with leading supply chain capabilities have inventory turnover cycles of 30.4 days and 45.5 days respectively, and only 5,000 SKUs and 50,000 SKUs are managed.
But supply chain capability is not limited to logistics capability.
In the development of new products, based on the advantages of artificial intelligence and big data, jingdong cloud is more involved. Ma Yi introduced, such as noodles. By analyzing the national noodle consumption data, specifically, what kind of noodle color, packaging, taste and specifications, and what kind of noodles consumers like to buy, the repurchase rate will be high, thus producing noodles that consumers want to eat.
After this series of actions, good wheat has been enriched from a single noodle product to a series of explosive products such as Daoxiao Noodles/egg noodles. Taste from a single original dried noodles, to the current explosion of spinach noodles/tomato noodles and other flavors. Originally, dried noodles were mainly sold to middle-aged and elderly people, but now children's noodles and Daoxiao Noodles, which young people like, are also sold. Its online sales increased from zero to more than 30 million yuan/year.
Noodles are sold and steamed bread is on the line. In 20021year, with the support of digital economy industrial park, Haoshouzi sold more than 550,000 orders and 2.2 million steamed buns in the first month, equivalent to the sales of 600 offline convenience stores.
Online channel advantage, offline deep involvement in factory production and product packaging, combined with market insight to drive wheat to produce noodles popular in the market. To achieve these measures at the same time, we need an all-round combination of online and offline capabilities, which is also the direction of jingdong cloud's current efforts.
The sales of enterprises have been opened, and for local areas, the industrial ecology has also undergone new changes, and the upstream and downstream supply chains have begun to gather locally.
According to Ma Yi, the representative enterprises of the Digital Economy Industrial Park are 3C e-commerce enterprises, such as acting as agents for Canon cameras and playing with Kai Technology. After entering the digital economy industrial park, we will promote sales through live broadcast in the park and online channel display. The annual sales increased from 20 million yuan just entering the park to 400 million yuan in 202 1, and continued to grow at a high speed in the first half of this year, with half-year sales reaching 348 million yuan.
The growth of local leading enterprises began to drive the upstream and downstream enterprises in the industrial chain to gather. At present, there are 14 intelligent manufacturing enterprises in Jingdong. COM's intelligent manufacturing industrial park is located in Hebi, mainly concentrated in the upstream and downstream of 3C electronic products, attracting enterprises from the Pearl River Delta. Wankai Technology sells tens of thousands of data lines every month. The supplier is an enterprise that has settled in the local intelligent manufacturing industrial park, and the goods are delivered through the "Asia No.1" warehouse.
Digital economy industrial park is the carrier of jingdong cloud's association with local enterprises, and behind the park and enterprises, it is inseparable from the government. JD.COM Cloud and the local government have cooperated in the field of digital cities before, and launched related big data platforms and government affairs clouds. In terms of digital economy digital economy industrial park, the government has provided government service butlers to solve the problems related to digital economy industrial park one by one. In Ma Yi's view, the government has provided a good business environment. Enterprises in the park only need to care about selling goods, and other aspects such as supply chain, financial services, industry and commerce, finance and taxation are coordinated and docked by JD.COM. It is inseparable for the government to connect enterprises in JD.COM and JD.COM.
Looking at the layout of jingdong cloud in Hebi, it has formed all-round deep cooperation among enterprises, parks and governments. Hebi model is the epitome of jingdong cloud's promotion of local economic growth through digital intelligent supply chain.
Get through the production and sales links
Do market insight, help enterprises improve products, provide online sales channels, and drive relevant industrial chains to gather. Jingdong cloud has achieved initial success in Hebi Digital Economy Digital Economy Industrial Park. Through the supply chain, jingdong cloud is driving the deeper connection between consumption ecology and industrial ecology.
In order to truly penetrate into the first five sectors of the industrial value chain, it is necessary to have a deeper connection with the manufacturing ecology. JD。 The market insight of COM can guide enterprises to develop market-oriented products. Moreover, by combining with the ecological partners of the industrial Internet, matching the market demand with the excess capacity of the factory can awaken the sleeping capacity of the manufacturing industry and open up new markets.
Jiangsu's Gree Bo is an invisible champion in the field of garden machinery, with a market share of 27% in Europe and the United States, and previously focused on overseas markets. Sales of lawn mowers are seasonal, and orders will drop significantly in summer. From June to 10 every year, there is a production gap of about 4 months.
Under two factors, Gree Bao hopes to open domestic sales, but obviously there is no mature lawn mower market in China as in Europe and America. What kind of products to sell in China, to fill the gap in production and to open up new markets are urgent problems for Gree Bo. Changzhou "Super Virtual Factory" helped Gree Bao solve this problem.
"Super Virtual Factory" refers to the 5G+AI industrial manufacturing cloud platform built by jingdong cloud, Jiangsu industrial Internet enterprise Zhiyuntian Gong and Changzhou Mobile * * for Zhonglou District of Changzhou City. At present, the platform has been connected to more than 600 factories and more than 40,000 devices. It can accurately know which equipment can produce what products, which equipment is idle and which production lines have excess capacity, so as to quickly and effectively aggregate regional production capacity, organically allocate production resources, effectively optimize and upgrade production structure, and realize industrial structure transformation and upgrading.
Zhang, CEO of Zhiyuntian Industry, told Caijing that by knowing the information of the access platform factory, production can be organized and managed as effectively as a factory, so it is called a "super virtual factory".
This kind of "super virtual factory" plays a role in matching consumer demand and supply chain capability. On the one hand, products are defined according to users' needs, on the other hand, the surplus capacity of the factory is aggregated, and the production demand is connected with the factory capacity. It is different from the concept of "virtual factory" put forward by some industrial giants, and emphasizes the virtualization and digitalization of products, production lines and production processes themselves to simulate and optimize the whole life cycle of products.
In other words, the "super virtual factory" gathers local capacity information, including Gree Bo. To turn this idle production capacity into products that the market needs, it is also inseparable from the market insight of what products consumers really need, which is exactly what jingdong cloud should do.
In Zhang's view, what and how jingdong cloud can produce are the core issues. Through the data analysis of the whole network, it is found that the domestic demand for household cleaning products is increasing, and the sales of washing and dragging machines have increased from 2 billion yuan in 2020 to more than 5 billion yuan in 20021year, with an obvious growth rate.
In the production process, there are many core components and technologies of lawn mower and washing and towing machine, which all need battery pack, motor and drive system, and these Gree Bo have their own production capacity.
In this way, with the help of JD.COM Yunhe Zhiyuntian Project, the demand of the consumer and the production capacity of the production helped Gree Bao choose the product direction of the household washing and mopping machine. The big track has been set, and how to design products depends on more detailed market insight.
Zhang introduced that, for example, the battery on the lawn mower can last for two hours, but domestic families don't need such a long battery life, and the corresponding product design will change.
Specifically, the characteristics of the product, such as color, weight, sterilization function, the size and proportion of sewage tank and clean water tank, and the way of holding the handle, need to be redesigned in combination with domestic demand.
In fact, after deciding to make a washing and dragging machine, Gree Bao first designed a prototype product, but there are still many shadows of European and American users' habits. With the help of jingdong cloud's reverse customization ability, the final product and the first edition design have obviously changed.
In order to ensure the supply of spare parts, with the help of "super virtual factory", some spare parts of products were found for production by local and foreign enterprises, and in the case that the supply chain was once affected by the epidemic in the first half of the year, alternative suppliers were quickly found. With the efforts of many parties, this new washing and mopping machine will be launched in JD.COM in August this year. In just four months, more than 50,000 sets of orders have been received in advance, and the estimated sales will reach 65.438+0.2 billion yuan.
Compared with good wheat, the household appliances produced by Gree Bo have a more complicated supply chain network than food. In addition to providing equally necessary market insight and guiding product design, jingdong cloud also needs to intervene in the industry at the production end and optimize the efficiency of the supply chain with the support of digital technology and industrial Internet platform. This efficiency is not only reflected in activating excess capacity, but also in finding the most suitable supplier for these capacities to ensure production.
Zhang concluded that it not only provided the sales channels for shopping malls, but also provided more industrial resources and technical capabilities. And JD.COM has its own supply chain system, which can help factories optimize and upgrade the entire logistics supply chain; Jingdong cloud's algorithm platform can provide support for the underlying technical parties and help the entire industrial value chain to get through; The layout of JD.COM in various cities can also open up exchanges between partners and local governments.
Disassemble "Ten Sugarcanes"
Behind the deeper entry into the upstream of the industrial chain is JD.COM. The strategic positioning of COM is "based on supply chain".
JD.COM now defines itself as a "technology and service enterprise based on supply chain". Compared with other e-commerce platforms, JD.COM has taken the mode of self-operated e-commerce from the beginning, which makes JD.COM not only play a role in the consumer supply chain, but also be a major buyer, which is enough to have an impact on the production process. Furthermore, by telling brand manufacturers about consumers' insights and market trends, new products can better meet consumers' needs and improve the industrial efficiency of the whole supply chain.
JD.COM called the ten links of the whole value chain "Ten Sugarcanes", while JD.COM used to be stronger than the last five links of the consumer supply chain: marketing, trading, warehousing, distribution and after-sales, which could affect the front-end links of the value chain such as product creativity, design, pricing, R&D and manufacturing. On the other hand, production enterprises also need a channel platform like JD.COM to complete the closed loop of value, which together with social cooperation constitutes the basic framework of JD.COM. COM's "Intelligent Social Supply Chain".
This "digital intelligent society supply chain" includes not only the physical supply chain of commodity circulation, but also the digitalization, networking and intelligence of each link of the supply chain. Jingdong cloud's technology is supporting this digital intelligent supply chain.
The development of JD. COM's own business gave birth to jingdong cloud's technology accumulation. For example, in the process of retail and logistics development, the demand for flexible scheduling of computing power is different from the steady-state demand of traditional enterprises, which requires that the underlying architecture must be containerized, virtualized and pooled to provide micro-services, so that it can be iterated quickly and the technology in the development environment can be seamlessly transferred to the production environment, otherwise it will take a long time to redeploy.
On 20 17, JD.COM began to think about empowering its technology to the outside world. At that time, JD.COM shouted "technology! Technology! Technology! " Slogan, three technologies mean that your business is technology-driven. These technologies can be precipitated into products, and technology can empower industries. In other words, JD.COM was trying to change from a technical practitioner to a technical service provider.
Jingdong cloud's digital intelligent supply chain as the core of a series of gameplay has begun to take shape, which is different from other cloud vendors. Going deep into the industry, combining online and offline operations more closely, and paying equal attention to basic technology and applied technology are all efforts that jingdong cloud needs to make under this path.
For the significance of jingdong cloud digital intelligent supply chain to JD.COM Group, Gao Liqiang, vice president of JD.COM Group and president of jingdong cloud Business Group, summed it up as follows: On the one hand, Jingdong Cloud is the digital intelligent base of JD.COM Group, which supports the trillion-dollar transactions in JD.COM and the continuous optimization of cost, efficiency and experience around the supply chain in JD.COM.
On the other hand, the digital intelligent supply chain is the experience of JD.COM. This is an efficient, innovative and sustainable leap-forward development of JD.COM since 19. Verified and condensed a complete capability system, and the digital intelligent supply chain became the characteristic of jingdong cloud service industry.
In the process of opening the closed loop of "Ten Sugarcanes" in JD.COM, it is a greater gain for the outside world to let more manufacturing enterprises transform into "intelligent manufacturing" and let more sellers live better, walk faster and smoothly on the e-commerce platform. As a business organization with the fastest growth, the largest population coverage and the strongest business extension ability in human history, the digital economy platform can do many things besides the business itself.
In the short term, this is the way out for cloud services. In the long run, this is a new proposition of the times.