1, Deefini DEFINI, a mid-range belt brand launched by China clothing brand Lanhai House, provides users with high-quality and medium-priced belt products. As the Blue Ocean House, which focuses on business men's wear, Deefini belt is naturally suitable for men's wear, with a strong sense of business and formality, which is very suitable for mature professional men.

2. Blue Ocean House HLA is a well-known fashion menswear brand in China, which was launched by Jiangsu Blue Ocean House Co., Ltd. and mainly deals in menswear and related accessories. In 2002, Zhou Jianping, president of Blue Ocean Group, visited Japan, which left an indelible impression on him. After returning to China, Zhou Jianping actively promoted the establishment of a domestic clothing sales model for the public, and in the same year officially launched the men's clothing brand "Blue Ocean House". Blue Ocean House learned the business philosophy of popularization, parity and diversification of Japanese clothing industry, which brought a different trend to the domestic clothing industry at that time.

With the slogan of "Men's Wardrobe", Blue Ocean House has been committed to becoming a domestic high-quality men's wear brand since its establishment. The brand adopts the concept of chain operation, implements unified chain operation management for all its stores, and provides users with high-quality products and services with standardized business processes. Strict and effective chain mode enables Blue Ocean House to accurately control stores and serve the overall brand image and market reputation.

4. Only a few years after its establishment, Blue Ocean House has won the annual award of China clothing brand "Marketing Award" and "Potential Award" for its advanced chain model and self-selection model of clothing supermarket, which is highly recognized by the industry. Blue Ocean House, which is in the forefront of the industry, still keeps positive progress, and has maintained a high brand reputation and brand value for nearly 20 years.

5. The positive construction of brand image is also a profound meaning of Blue Ocean House. I think many young friends have seen the short advertisement of Yin dancing arm in arm. Many people met Blue Ocean House for the first time, and they also got a place of HLA brand in their memory. Now Blue Ocean House invites Kenny Lin, a young actor, as an image ambassador to make the brand's temperament and image closer to young consumers.