The company takes "making cars that people like" as its business philosophy, and insists on simple and low-cost manufacturing methods to build the most popular mini-cars for people. The company has a modern production pattern with stamping, body painting and assembly as the main body, with an annual output of 654.38+0.8 million mini-cars, all of which meet Euro I emission standards, and most of them meet Euro II emission standards. In 200 1 year, the production and sales of Wuling automobile exceeded10.2 million, and its products were exported to 22 countries and regions such as Southeast Asia, Middle East, South America and Western Europe, which were favored by domestic and foreign users. The company won the title of National Advanced Enterprise for Safeguarding the Legal Rights and Interests of Consumers in 2000 and National Customer Satisfaction Enterprise in 20001year. Wuling brand series mini-cars have also won the title of "National Customer Satisfaction Product" for many times.
Under the leadership of the tripartite alliance of SAIC-GM-Wuling Company, American General Motors Company and liuzhou wuling Automobile Co., Ltd., SAIC-GM-Wuling Company made full use of the superior resources of all parties in the alliance, introduced international advanced business philosophy and management system, comprehensively promoted business process reorganization and integration of internal and external resources, and implemented lean management in procurement system, production system, technology development system, marketing system, human resources development system and quality assurance system, so that the company's management level was greatly improved, and the Wuling value chain with core competitiveness was on the right track.
SAIC-GM-Wuling Automobile Co., Ltd. was formally established on June 8, 2002 at 5438+065438+ 10. It is a large Sino-foreign joint venture automobile company jointly funded by Shanghai Automobile Group Co., Ltd. and General Motors (China) Co., Ltd., and its predecessor can be traced back to Liuzhou Power Machinery Factory, which was established in June of 5438+0958. Over the past decades, the company has been expanding in scale and increasing in output, and has gradually developed into an international and modern large-scale local joint venture.
SAIC-GM-Wuling has two manufacturing bases in Liuzhou and Qingdao, among which Liuzhou headquarters covers an area of 892,000 square meters and has three manufacturing plants in East, West and Engine. The eastern and western factories have modern workshops focusing on stamping, car body, painting and assembly, and fully implement the global manufacturing management system of General Motors, forming a production pattern of commercial vehicles and passenger cars. The engine factory has production lines such as cylinder block, cylinder head, crankshaft and final assembly, and mainly produces micro-and small-sized vehicle engines, which are designed and manufactured in full accordance with general standards, and the engine manufacturing technology has reached the international advanced level. Qingdao Branch covers an area of 466,5438+0,000 square meters, with four production workshops, namely stamping, car body, painting and final assembly, and an engine factory. In April 2008, a new factory with an annual output of 300,000 vehicles was completed and put into operation, which provided strong support for the overall rapid development of the company. With the operation ability of international resources, SGMW has fully integrated the company's management system and formed a unique core competitiveness. The company's production and sales have increased year after year, and the growth rate is much higher than the industry average. In 2005, it sold 337 188 vehicles, with a market share of 30.7%. During the period of1-1/in 2006, the company's sales volume reached 426,096 vehicles, up 4 1% year-on-year, and its market share reached 39. 1%, ranking first in the mini-car industry.
SAIC-GM-Wuling has a national technical center and an "enterprise postdoctoral research center" approved by the Ministry of Personnel. A group of experts and professors were hired as technical consultants to carry out the research project of C3P(CAD/CAE/CAM/PDM) automobile development technology system. With GVDP (product development process) and GMS (general global manufacturing system) as the main methods, management innovation and teamwork were emphasized, so that the technological innovation ability of enterprises was improved in an all-round way. The micro commercial vehicle "Wuling Light" independently designed and developed, with production and sales exceeding 400,000 vehicles in 2008, is the fastest growing flat car in China automobile market and the largest domestic sales volume; "Wuling Hongtu" is a new era micro-aircraft with intellectual property rights launched by SAIC-GM-Wuling in 2007, which meets various business needs with innovative automobile design elements. As a brand-new mini passenger car "Wuling Glory" independently developed by SAIC-GM-Wuling, it has achieved sales of 29,333 vehicles since its listing in mid-2008, and its monthly sales exceeded 10,000 vehicles, successfully creating a new market segment.
Chevrolet Spark Le Chi is the first boutique car product put into production by SAIC-GM-Wuling. It has won the best results in the new car quality survey of JDPower, an international authoritative organization. In 2008, it was equipped with a P-TEC engine specially developed for small-displacement vehicles on the general global engine platform, and its power increased by 52.2KW, exceeding the national definition of "energy-saving and environmental-friendly engine" by 50KW and lower than the domestic market 1.4L, which was A00-class micro. The company's products also include Wuling Wangxing and small cyclone vans. In 2003, the company successfully passed the national "3C" certification, and in 2005, it became the only "AAA" enterprise in the micro-car industry. Our products are exported to about 40 countries and regions, such as Central and South America, Africa, the Middle East and Southeast Asia.
In 2008, the annual production and sales volume of SAIC-GM-Wuling exceeded 650,000 vehicles, and the market share of mini-commercial vehicles reached 46.8%, ranking first in the domestic mini-car market for three consecutive years.
The products include more than 200 models in five series, such as mini-commercial vehicles, mini-vans, mini-double-row vans, mini-single-row vans and mini-buses. In 2003, they successfully passed the national "3C" certification, and in 2005, they became the only enterprise in the mini-car industry that won the "AAA" national quality reputation. The company's products are exported to more than 30 countries and regions such as Southeast Asia, the Middle East and South America, and are favored by users at home and abroad. Wuling Light, a mini-commercial vehicle independently designed and developed by SAIC-GM-Wuling, is the fastest-growing model in the history of mini-cars in China. Chevrolet SPARK, a mini-car passenger car, has won many awards, such as "the most beautiful car in the world" and "the best quality score of American J. D. Power compact car". SAIC-GM-Wuling Company has been adhering to the corporate philosophy of "building a car that people love", taking "creating value for customers" as its working goal, adhering to the service tenet of "sincerely facing users and building a service brand", strictly following the advanced service concept and brand-new management mode of the three parties, improving the overall service level, implementing service marketing and implementing full-service to satisfy users. "It sells not only Wuling products, but also quality services."
More than 400 special maintenance stations have been established throughout the country, so that where there is Wuling, there is timely service from Wuling. Carry out differentiated construction of service stations, establish a standard image of service stations, and encourage service stations to actively upgrade.