The following is the thank-you banquet planning scheme collected by PQ, hoping to help you.
Master Xie's banquet planning scheme 1
I. Target market analysis
Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years? Teacher Xie's banquet? Very prosperous. According to the survey, the banquet to thank teachers has become the second largest banquet for ordinary families to hold happy events, second only to wedding banquets.
Second, the pricing strategy
1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.
2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.
3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.
4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).
Third, marketing strategy.
1, make a special thank-you banquet package, according to the actual situation? Teacher Xie's banquet? Integral? Ten years of cold window banquet? 468 yuan/table? Become the best banquet in the world? 568/ table,? Champion and banquet? 668 yuan/table three grades, the name of the dish should be packaged reasonably, reflecting a strong cultural atmosphere (see annex for the specific menu).
2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).
3. Business interaction and gift giving. Does the hotel cooperate with other businesses, schools or suppliers? One to one? Form, sign reciprocal terms, and prepare coupons for students. Recommended? Win-win? Methods, marketing, finance and the company's active participation.
4. There are gifts on the table and surprises on the field. All students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (value 128 yuan/bottle), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.
5. Free parking space, priority booking, free photography, free doctor's hat, etc.
6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).
Fourth, advertising strategy.
1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.
2. TV, street banners and newspaper advertisements are combined. Advertising words:? I have been grateful for many years, and a glass of sake is affectionate! ? At this point, when the peaches and plums are fragrant, the Bird of Paradise Hotel solemnly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to express the gratitude of the students.
Master Xie's banquet planning scheme 2
I. Background and objectives of the event
? Ten years of cold window happiness is on the list, and the food of the Chamber of Commerce is Xie?
After the college entrance examination, students will be admitted to ideal universities one after another. The success of students is inseparable from the hard work of teachers. Gratitude is a Chinese virtue, and a thank-you banquet is also the most direct expression for students to thank their teachers for their teaching. The timely launch of the thank-you banquet in the Chamber of Commerce Food City can not only increase the business sales in the off-season, but also increase the brand of hotel gratitude culture.
Second, the activity time
July 1, 2065438-September 30, 20 15
Three. Programme of activities
1, menu making
Make a special thank-you banquet package, beautify the dishes, and reflect a strong cultural atmosphere. While arranging dishes, it is suggested to add some new dishes appropriately; In order to cater to the consumption needs of different levels of guests, four different levels of thank-you banquet packages are introduced, as follows:
Ten-year cold window banquet 488 yuan/table
Become the first banquet 588 yuan/table
Hongtu Youth Pre-service Banquet 688 yuan/table
Champion banquet 888 yuan/table
2. Give preferential policies:
1, each table will be given four bottles of beer, one bottle of big nutrition express and one fruit platter;
2. Free audio microphone equipment and background music during dinner.
3. During the dinner, a special person will take photos and give a group photo for dinner (electronic version).
4. A set of school supplies can be presented with the university admission notice.
5. Customers who book the number one banquet for more than 688 yuan/table and book more than 5 tables at one time will be notified by the university.
Book and give a train ticket to the university (province) (express); Customers who reserve a table above 10 at one time will be given a train ticket to a university (outside the province) (Pukuai).
Note: the above gifts provide food without discount and tax, and cannot be enjoyed at the same time with other preferential activities in the store.
Fourth, campaign propaganda strategy.
1, activity slogan: Ten years of cold window happy on the list, the Chamber of Commerce food grateful.
2. Banner advertisement: The Thanksgiving Appreciation Banquet in the Food City of the Chamber of Commerce is under hot booking (outside the store).
The food city of the Chamber of Commerce wishes all studentsno. 1 a bright future.
Xie Shi banquet reservation hotline: XXX (outside the high school gate)
3. Electronic screen advertisement: Ten years of cold window is happy to be on the list, the Chamber of Commerce is grateful for food, and the Chamber of Commerce Food City has specially launched a gratitude banquet. Ten-year cold window banquet: 488 yuan/table, champion banquet: 588 yuan/table, champion banquet: 688 yuan/table. Please go to the store for details.
4. SMS advertisement: The food city of the Chamber of Commerce is willing to be the first, and the county students have a bright future. In the hot reservation of the Xie Shi banquet, there are also reservations for train tickets. The reservation hotline is XXX( 10000).
5. Outdoor inkjet advertising: advertising words, banquet packages, preferential policies, etc.
6. In-store advertising: X-shaped booth: advertising words, banquet packages, preferential policies, etc.
Kt Edition: Gratitude and Cultural Sentences (10)
The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.
7. Elevator advertisements: slogans, banquet packages, preferential policies, etc.
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