First: Tencent is a pioneer in the field of short video. As early as 20 13, Tencent launched a short video product: microvision, but the operation of microvision is not good, and it is not as large as Tik Tok and the faster Aauto. The emergence of the video number is actually an initiative for Tencent to compete for the short video market again.

Many people have different views on video numbers. To tell the truth, whether the video number can be made or not can only be handed over to time.

First of all, the daily activity of the vibrato short video platform is 400 million, and the Aauto Quicker is 300 million. Wechat, the backer of the video number, has almost all customers of the Internet, with daily activity11000000. So when the video number was born, it was the second generation of traffic that won at the starting line.

Second: Aauto Quicker focuses on sinking the market, Tik Tok focuses on first-and second-tier cities, and WeChat has no urban boundaries.

Third: Aauto Quicker's positioning is to look at every kind of life, that is, the old iron culture, grounded. Tik Tok's slogan is to record a better life, pay attention to tonality and radiate beauty. The official slogan of the video number: a platform where everyone can create and record, with unknown style, means that Tencent not only encourages enterprises to settle in, but also encourages individuals to create.

Fourth: Aauto Quicker's algorithm is a decentralized audit mechanism, which encourages anyone to create and popularize, and the traffic is relatively more even, which is beneficial to individuals or small businesses, but not to professional operators, because no matter how good your video is, users are not interested. On the contrary, Tik Tok is a centralized audit mechanism, which focuses on the quality of content. The better the quality, the easier it is to be recommended, free from traffic interference and restrictions, which is particularly beneficial to Tik Tok's professional team.