Enter the micro store, conduct simple registration and authentication, bind the bank card, upload your favorite goods or move through Taobao;

Then open your own WeChat, casually open a chat interface with friends, and click the humanoid icon button in the upper right corner;

Enter your own simple WeChat interface, from top to bottom: WeChat name, micro signal, region, personal photo album, and so on. More micro-stores are bound, which is the entrance for WeChat to directly enter the micro-store;

Many plug-ins can be added to more, and micro-stores are one of them;

Click on the nickname of the micro-store, you can enter the home page of the micro-store and drag and drop to browse the products of the micro-store.

Extended data

two modes

Among all kinds of micro-stores, there are mainly two modes: one is B2C mode, such as JD.COM micro-store, which directly connects consumers through merchants; Another micro-store is similar to C2C mode, and it is more personal. Among them, C2C players are mostly.

Three camps

Wang Wenfeng, CEO of Beijing Partner, a third-party operating company in JD.COM, divided micro-stores into three camps:

The first camp: platform type, such as WeChat store, JD.COM Paipai micro store, Taobao micro store, pocket shopping micro store, micro store, etc.

The second camp focuses on services, such as micro-stores launched by Wei Meng, Beijing Paidang and major e-commerce platforms (mainly serving open platforms, on the one hand focusing on centralized mobile e-commerce based on their own shopping apps, and forming a decentralized mobile e-commerce layout with the help of micro-stores);

The third camp, mainly initiated by some individuals, provides tools to build micro-shopping malls, which belongs to tinkering around the edges.

supporter

Micro-stores are excellent for many entrepreneurs who want to make a fortune. Taobao is like a shopping mall, big and complete, but messy; Micro-shops are like your favorite roadside shops, with convenience, different styles and different markets. Moreover, one more platform, one more traffic portal, one more sales channel and one more income. Why not? Moreover, the threshold of capital and manpower for entering micro-stores is low, which greatly reduces the cost of opening stores and effectively controls risks.

In addition, there are a large number of micro-store tools with WeChat interface to choose from, which are easy to use and everyone can learn.

It can be predicted that there will be great development space for small and medium-sized businesses to settle in micro-stores.

opposition

Micro-stores are built on the structure of pyramid schemes, covered with the tiger skin of B2C e-commerce, and under the slogan that all people can create wealth with a network cable. The reason why micro-stores can catch fire in a short time is through hype. This mode of micro-store will only be popular for a while, fooling those netizens who don't understand.

It won't be long before the effect of suppliers selling goods is hard to guarantee, and it is increasingly difficult for netizens to make bad advertisements on the Internet. Even if the micro-store comes to an end, everyone who makes money goes home.

References:

Baidu Encyclopedia: Micro Store