1. What does the Tmall operation term pm mean?
PM is the product manager, responsible for the product management of the enterprise. The product manager is responsible for market research and decides what products to develop and what technologies and business models to choose according to the needs of users.
PMO (Project Management Office) is the name of the functional organization established by the enterprise, and some of them are also called project management department, project office or project management center.
QA(QUALITYASSURANCE) means "quality assurance" in Chinese, which means testing.
R&D personnel, R&D software engineers, mainly responsible for back-end work.
FE (front-end development) front-end development.
UE (user experience (UE); There is also a combination name: UED (product interaction designer, user experiencer).
UI (user interface) user interface
UI design refers to the overall design of human-computer interaction, operation logic and beautiful interface of software.
OP(Operations) operation and maintenance.
Database administrator.
Market demand document.
Product requirements document.
A detailed description of the functions of fsd (functional specification document).
Second, what aspects should be assessed in Tmall operation?
1, category master rate
Category main rate = (category turnover in the last 28 days/store turnover in the last 28 days) *50%+ (category online goods of the day/store online goods of the day) *50%.
2. Average daily turnover
The average daily transaction status of merchants is the sum of real and effective order amounts.
Excluding freight, the amount of transaction failure due to rights protection and after-sales reasons is the transaction amount under a category named "Other".
That is, the total order amount of successful store transactions during the assessment period/the number of days in the assessment period.
3. The average number of newly issued goods per week. The average weekly number of new products issued by Tmall stores is the total number of new products issued by the stores during the assessment period/(the number of days in the assessment period /7).