"There is heaven above and Suzhou and Hangzhou below"
I wonder how much this brand slogan has contributed to the annual GDP growth of Suzhou and Hangzhou.
According to brand experts, the slogan is worth tens of billions of dollars.
In fact, it has become a part of the intangible assets of Suzhou and Hangzhou brand.
How to make brand slogans familiar to consumers and increase communication efficiency is worth thinking about.
Core values are the foundation.
Many large enterprises prefer to extract emotional slogans from brand core values, such as Li Ning's "Anything is possible", Nike's "Just do it", McDonald's "I like it" and so on.
But the premise of this appeal is that the product quality is excellent, otherwise the shoes you wear will be broken in a few days, and you are still "anything is possible." I think "there is a possibility of bankruptcy sooner or later", and consumers will scold you. Don't believe that.
Word of mouth marketing is the key.
The trust between friends and acquaintances is relatively high, and the acceptance rate of word-of-mouth communication is much higher than that of media advertisements.
Stereo communication is a strategy.
Nowadays, communication is everywhere: world without thieves embodies Nokia's brand slogan of "People-oriented Technology" through the short message communication between Andy Lau and Rene Liu; China Mobile Global Communication strengthens the brand slogan of "I can" by sponsoring grand activities consistent with the brand connotation; In 2005, Renhe Pharmaceutical Co., Ltd. and Teng Xun launched panoramic network marketing and launched the "Shining New Anchor" selection campaign to show the brand vitality with perfect interaction.
The spread of brand slogans should keep pace with the times and not stay under the wheel of history. Multi-pronged three-dimensional communication must be played beautifully and don't lose the face of modern people.
Accumulate over time is the guarantee.
On the other hand, some enterprises' brands have almost no positioning of brand core values, and advertisements are also very casual. The advertising language is new every month and changes every year, becoming a letter-filling tour.
Goldlion's brand slogan, the world of men, has been adhered to since the 1970s, and this concept has been continuously strengthened through event sponsorship.
Nowadays, when it comes to "men's world", consumers will think of Goldlion.
Of course, based on the change of target customers or the development of consumer market, it is natural to change advertising language with the times on the premise of keeping consistent with brand core values.
Coca-Cola has always been the number one brand in the world. /kloc-in the past 0/00 years, more than 100 slogans have been changed, almost every year, but they are all around the core values of the brand-the most delicious and joyful.
Successful enterprises always have their own core values, and brand slogans externalize these core values and present them to consumers.
After giving consumers a brand experience, the brand spreads through word of mouth.
With the cross-communication of advertisements, activities and the Internet, brand slogans have become more and more famous. With the passage of time, people have agreed that common logo design, trademark design, logo design, logo design: logo is the soul of corporate culture, concept and spirit, and logo is the banner in business war. Yida trademark design and logo design are in line with the world, regardless of design ideas or concepts, fully absorbing the advanced and mature design essence of the international logo design industry, while respecting local national culture.
Forward-looking logo design is our constant pursuit.
For the trademark design that the enterprise wants to register, we will judge the enforceability of the design idea, avoid the similarity or similarity, and ensure the smooth registration of the enterprise trademark.
By integrating the market, concept and culture of the enterprise, we plan and design the visual image that is most suitable for the enterprise or brand.
The core principle of Yida's logo design is: 1. Whether the modeling structure of the logo has uniqueness, difference, beauty and strong memory.
Two, whether the logo has industry characteristics, visually convey a single, unambiguous, can produce a good association.
Three. Whether the logo is international, national, contemporary, relatively permanent and relatively general, etc.
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