After 765,438+0 years and entering the 265,438+0 century, Hangzhou, Zhejiang decided to give full play to Hangzhou's advantages as the birthplace of China's convention and exhibition industry, and resumed the West Lake Expo in 2000, laying a new foundation for expanding business tourism, developing convention and exhibition economy and spreading advanced culture in the new century.
As a "platform for developing convention and exhibition industry and attracting investment, a carrier of spiritual civilization construction, and a festival for ordinary people and Chinese and foreign tourists", the West Expo adheres to the direction of "internationalization, marketization, specialization and branding", gives full play to Hangzhou's resource advantages and industrial advantages, and insists on "striving for perfection in breadth" to combine many professional exhibitions, conferences and activities into a comprehensive Expo.
The slogan of the West Expo is "Let's meet at the West Expo and enjoy civilization", which has attracted the widest participation of the masses. Over the past five years, more than 20 million Chinese and foreign tourists, businessmen, experts and scholars have gathered in Hangzhou, leaving a good impression on Hangzhou's tourist scenery, city image, citizens' quality, living environment and investment and entrepreneurship environment.
The West Expo is open in all directions, actively promoting the internationalization process, attracting international investment and developing transnational exchanges and cooperation. Over the past seven years, thousands of Chinese and foreign journalists from thousands of news media have focused on Zhejiang Province and Hangzhou City, making the West Expo a big window for "Hangzhou going to the world and the world understanding Hangzhou".
The West Expo is characterized by humanistic care, pays attention to the improvement of lifestyle and quality of life, promotes the dissemination of scientific and technological knowledge, innovative thinking, planning concepts, design concepts, marketing concepts and brand image, and has become an advocate of a better life, a platform for scientific and technological innovation and knowledge innovation, a carrier for cooperation, exchange, investment and trade, and a highland for talent gathering, which has had a wide impact.
West Expo adheres to the road of market-oriented operation and industrial development, gaining popularity and gathering wealth. It not only enlivened the exhibition industry in Hangzhou, but also greatly promoted the development of related industries. In the past five years, more than 30 million merchants and tourists attended the meeting, with a trade turnover of over 40 billion RMB, foreign investment of about 3 billion US dollars and domestic investment of about 38 billion RMB, which brought great economic and social benefits to Hangzhou.
The West Expo has extended the city brand of "living in Hangzhou, traveling in Hangzhou, studying in Hangzhou and starting a business in Hangzhou", fully demonstrated Hangzhou's resource advantages, industrial characteristics, cultural charm and entrepreneurial environment, expanded Hangzhou's popularity and reputation, and became the city's "golden business card".
Hangzhou is one of the birthplaces of China Modern Expo. 1929, Hangzhou opened the first China Expo and held the internationally influential West Lake Expo. In 2000, Hangzhou resumed the West Lake Expo and held it once a year, which greatly promoted the development of Hangzhou's convention and exhibition industry.