Bar 1 Mid-Autumn Festival Activity Plan I. Purpose
Promote yourself through the festive atmosphere; Improve the visibility of the company; Lay the foundation for post-holiday popularity.
Second, the website layout
Mid-Autumn Festival is a traditional festival for China people. In the layout, we should not be too unconventional. We should choose the scenery that can be used in the Mid-Autumn Festival, which is popular and festive, with red as the main theme.
1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.
2. Around and at the top of the stage, some golden balls and vcd discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.
3. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.
4. Hang the words "Happy Mid-Autumn Festival" in a conspicuous place next to the dj station.
Festival prizes are displayed at the entrance of the gate.
Third, activity discounts.
1. On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.
All consumers should book a special snack from this company before September 29th.
3. Arrange the chef to provide two Mid-Autumn Festival specialties or snacks respectively.
Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.
Mid-Autumn Festival in Bar II. Market background
Mid-Autumn Festival is a traditional festival in China, which is popular between urban and rural areas. This is a great opportunity for all enterprises to try their best to create value. Moreover, the Mid-Autumn Festival is followed by the National Day, and the National Day holiday is a rare promotion opportunity in a year. I suggest that our bar use the atmosphere of Mid-Autumn Festival to establish its own good brand and reputation, cultivate its own loyal customers and let more consumers know about us. The arrival of two festivals in succession is a good opportunity for us to survive and establish a brand in Jinjiang market. We should take advantage of such a good opportunity to dig out the second power of our customers. Therefore, the creation of beer and the popularity afterwards are the main purposes of our Mid-Autumn National Day activities. I believe that by strengthening the service quality, performance lineup, preferential gifts and external publicity and advertising, it will bring consumers a brand-new feeling.
Second, the purpose of the activity
1. Improve the visibility and reputation of the company. 2. Lay the foundation for post-holiday popularity. 3. Cultivate your loyal customers. 4. Reflect our strength and service quality, and let consumers spread good reputation for us in the market.
Third, the website layout
Mid-Autumn Festival and National Day are traditional festivals of China people, so we shouldn't be too different in scenery and decoration. It should be based on popular and festive themes, and the main color can be red. In order to reduce the cost of cloth, this set can be kept for next time.
1. The periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.
2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.
3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. They can be taken down during the National Day and reused during the Spring Festival.
4. On National Day, you can hang some national flags to add the atmosphere of the motherland's birthday.
5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.
6. Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place next to the DJ station.
7. Festival prizes are displayed at the entrance of the gate. 8. Advertisements are posted on stairs and conspicuous places.
Activity discount
All consumers can get a special snack from the company before September 12.
1. Arrange the chef to provide a special Mid-Autumn Festival dish or snack.
On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.
3. After spending all the money, send an equivalent coupon from 50 yuan to 200 yuan.
4. Send a box of XX beer that night and get a lottery ticket (the lottery ticket is only valid on the same day, and different grades of prizes are set. The prize is provided by XX Beer)
6. Requirements
The sponsor of XX beer presented small gifts to the consumers who consumed XX beer that night.
Consumers at 7.9: 00 17: 00 will get a Mid-Autumn moon cake and a special snack.
8. Award setting
advertisement
Peripheral 1, 40 banners 2, 13000 leaflets (3000 city newspapers) {distributed along the street, 10000 posted along the street} Internal: 1. DJ station, waiter's publicity II. Items to be purchased and customized for poster activities: moon cakes, 400 CDs, 50 elastic cloths, 1 0kg iron wire, 2kg art knife, 3 scissors, 3 nails, 2 inch 2kg hammer, 2 cement nails,1box lanterns, 20 national flags, 30 small national flags and 300 gold-plated balls, 6544.
Mid-Autumn Festival in Bar 3. Purpose
Promote yourself through the festive atmosphere; Improve the visibility of the company; Lay the foundation for post-holiday popularity.
Second, the website layout
Mid-Autumn Festival and National Day are both traditional festivals of China people, so don't be too different in layout. Instead, choose the scenery that can be used for Mid-Autumn Festival and National Day, which is popular and festive, with red as the main theme.
1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.
2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.
3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. It can be taken down during the National Day and reused during the Spring Festival.
4. On National Day, you can hang some national flags to add the atmosphere of the motherland's birthday.
5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.
6. Hang the words Happy Mid-Autumn Festival to celebrate the National Day in a conspicuous place next to the DJ station.
7. Festival prizes are displayed at the entrance of the gate.
8. Post advertisements on stairs and conspicuous places.
Third, activity discounts.
1. On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.
All consumers should book a special snack from this company before September 29th.
3. Arrange the chef to launch two Mid-Autumn National Day special dishes or snacks respectively.
Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.
5. After spending all the money, send an equivalent coupon from 50 yuan to 200 yuan.
6. Send coffee coupons to some ladies with spending power and potential.
7. Ask the sponsors of Maotai Beer to give small gifts to consumers who consume Maotai Beer that night.
Consumers at 8.9: 00 17: 00 will get a Mid-Autumn moon cake and a special snack.
9. Prize setting: September 29th: 3,800 yuan; 65438+ 10 month 1: 3800 yuan; 65438+10.2: 1800 yuan; 65438+1October 3rd: 1800 yuan.
Fourth, advertising.
1, periphery
40 banners; 13000 leaflets (3000 metropolitan newspapers)
Issued along the street, posted along the street 10000 copies.
2. Inner circumference
DJ station, waiter publicity, poster
Verb (abbreviation for verb) is an item purchased and customized for an activity.
Moon cakes: 400 CD discs: 50 elastic cloth 10 kg wire: 2 kg art knife: 3 scissors: 3 nails: 2 inch: 2 kg hammer: 2 cement nails 1 box lantern: 20 national flags: 30 small national flags: 300 gold-plated balls 100 advertising supplies: 40 leaflets: 12000 internal advertising: some coupons: coffee.